28/05/2026
🍷 Behind every great wine strategy lies a deep understanding of the market.
Within the Master of Sciences Vineyard and Winery Management, students explore Wine Market Research to better understand:
📊 Consumer behavior
🛒 Purchasing and drinking habits
🌍 Wine market organization
They also learn how to design and conduct professional market surveys using statistical and analytical methods and techniques to gain insights and support decision-making with a coverage of:
📞 Phone interviews
👥 Face-to-face interviews
✉️ Postal surveys
💻 Online questionnaires
A hands-on course that prepares future wine professionals to analyze trends and understand tomorrow’s consumers and organizations.