The Holiday Villa Marketing Company

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📢 We’re moving!Thanks so much for following us here — we’ve loved sharing tips, updates, and inspiration with you 💛But f...
04/06/2025

📢 We’re moving!

Thanks so much for following us here — we’ve loved sharing tips, updates, and inspiration with you 💛

But from Monday, June 9th, this account will no longer be active.

You can now find us over at — our permanent home for expert advice, holiday rental tips, and all the content you need to grow your bookings and stand out online.

👉 Follow us now so you don’t miss a thing!

See you there! ✨

RELAX AND UNPLUG 😌 Two words we're seeing a lot of in travel magazines and online articles. That's because 2024 is the y...
14/03/2024

RELAX AND UNPLUG 😌 Two words we're seeing a lot of in travel magazines and online articles. That's because 2024 is the year of relaxation and zen vacations. If your holiday rental benefits from a secluded and quiet location then this is YOUR year!

People worldwide are more connected than ever so getting away from all the noise of modern life is more appealing than ever. But make sure you strike a balance. When most people say they're looking to unplug, they may still want the option of updating their social media or calling family back home. Make sure your home is equipped with fast wifi and space for a laptop computer.

Showcase the property's quiet location whether it's in the woods or on the beach. Equip your rental so these spaces can be enjoyed to the full. For example, make sure your outdoor space is cosy (blankets, fire pits, heaters...) so that your guests can stay outside and enjoy stargazing for hours after the sun goes down.

Above all, make sure your photos demonstrate the truthfulness of your claim that your property really is an "off-grid", peaceful and tranquil holiday destination.

Comment below on what elements of your holiday rental will suit this year's zen-seeking travellers!

"You can't count on a vacation rental owner to cover your cooking needs" said a headline in FOOD & WINE this week. Is th...
10/03/2024

"You can't count on a vacation rental owner to cover your cooking needs" said a headline in FOOD & WINE this week. Is this true?? 🍴

Sometimes, the kitchen can be a weak spot in a rental property. While it's true you can't provide every single cooking utensil, you can equip your rental with the essentials especially if you cater for self-catering holiday makers and even more-so for large groups.

The article listed a couple of absolute essentials. Why not have a sort through your inventory and make sure you have these most sought-after items? You may think it obvious, but some of the items in the article that are often missing from rentals included oven gloves and decent kitchen knives! 🔪

The article suggested travellers pack these items in their hold luggage but wouldn't it be a better idea for owners to make sure these utensils are already on hand at the rental? 🏡

Our inventory checklist included in module 1 of our course will set you on the right track. To see more of what our syllabus covers, please click on the "syllabus" story highlight on our profile. What essentials do you include in your rental kitchen? Leave it in the comments below ⬇️

Did you know... demand for vacation homes is dropping?? 🏠📉You'll be pleased to know, this isn't demand among holiday mak...
07/03/2024

Did you know... demand for vacation homes is dropping?? 🏠📉

You'll be pleased to know, this isn't demand among holiday makers but demand amongst buyers for rental properties. High inflation and interest rates have slowed the rate at which people had been purchasing second homes.

Whether or not you already own a holiday rental, this is good news. If you are an owner already, you'll benefit from being a big fish in a smaller pond if you market your rental effectively. But don't get sloppy! Less competition is no excuse to lower the high standards your guests have become accustomed to!

If you aren't yet an owner but you're in the market, it's a buyers market out there! In France for example, house sales slumped in the final quarter of 2023 but signs of recovery are on the horizon. However prices are still falling in some areas so strike while the iron is hot if you have the funds 💰

We're here to give you a fresh perspective on this vibrant and dynamic industry. Stay on top of all the changes and hit follow if you haven't already! You won't want to miss out!

Your holiday rental is STUNNING and you're sure you've thought of EVERYTHING. You've agonised over all of the finer deta...
04/03/2024

Your holiday rental is STUNNING and you're sure you've thought of EVERYTHING. You've agonised over all of the finer details and you're READY to start accepting bookings 📩

But have you considered the benefits of including FLOORPLANS in your listings?? You may think these only belong on a real estate listing but that couldn't be further from the truth!

Floor plans are a must-have especially for larger properties so that bigger groups can get a gauge on the size of the bedrooms and whether or not their party will be able to enjoy the property without feeling cramped. It's brilliant for giving an overall feel of the scope and capacity of the rental.

Thankfully for you, floorplans are easy enough to add and there's a whole module in the HVM course that will show you how to put together some floor plans and use them in your listings.

Comment FLOORPLAN below and we'll be in touch with more details on how these can help boost your marketing strategy 🚀

We hope you've enjoyed this week's focus on outdoor spaces! It's certainly got us in the mood for warmer weather 🌞 We wa...
02/03/2024

We hope you've enjoyed this week's focus on outdoor spaces! It's certainly got us in the mood for warmer weather 🌞

We wanted to sign off with one more piece of advice... make sure that whatever upgrades you make to your garden or outdoor area are as low maintenance as possible. Yes, flower beds look beautiful but unless you hire a gardener, you'll be the one on your hands and knees weeding those beds all throughout the spring and summer 😰🌸

Low maintenance swaps could include artificial grass which means no mowing and easy to maintain bushes and plants that don't need pruning every week. Make sure any block paving or gravel you use is easy to clean or maintain all year round.

At HVM, we teach owner to create knock-out spaces without all the high maintenance elements that often accompany these high quality spaces. We teach you to work smarter, not harder! ✨💪

Let us know in the comments what low-maintenance swaps you've instituted at your rental. If you'd like to book a call with us to see how we can help you maximise your bookings, DM us- we can't wait to chat with you!

With spring almost upon us, we're going to spend this week discussing... OUTDOOR SPACES! Outdoor spaces are an extension...
26/02/2024

With spring almost upon us, we're going to spend this week discussing... OUTDOOR SPACES!

Outdoor spaces are an extension of the living area. Done properly, they significantly enhance the overall guest experience and are forecast to be an emerging 2024 guest must-have! No space is too big or too small to be attractive and enjoyable but there are a few things to remember...

Outdoor spaces should be as secluded and as private is possible. Try to create a warm and inviting ambience with good lighting such as fairy lights and candles if it's safe to do so. Make sure you outdoor seating is just as comfortable as furniture you would have inside the property. Consider adding parasols and umbrellas so that the space is equipped for all seasons. If your budget allow for it, fire pits, barbecues and hot tubs are fabulous additions to outdoor areas and will make you stand out from your competition ✨🚀

Let us know in the comments what your outdoor spaces include! We love hearing from you!

Yay for Saturday! It's almost March and for most of you, the start of your season is about to begin. It can be a quiet m...
24/02/2024

Yay for Saturday! It's almost March and for most of you, the start of your season is about to begin. It can be a quiet month on the booking front. Doubtless you're busy thinking about what posts you can add to your social media to get people excited for the upcoming season... here are some ideas! 🌞

Property updates: all of those renovation projects and updates you've been working on during the low season are ready to be revealed! Take some high quality pictures of the changes or get your professional photographer back in so that all of the new updates are included in your high quality photography portfolio.

Outdoor activities: the weather should (should being the operative word) be improving! Showcase all of the outdoor actives guests can enjoy while staying at your rental including bike rides, local walking trails or picnic spots 🚲🚶

Reviews: go back in the archive and get some feedback or reviews from previous guests who have stayed with you over the spring and repost those. It might be the inspiration they need to click book!

Every business needs future-proofing to make it as successful as possible in the long term. But owners can do this from ...
22/02/2024

Every business needs future-proofing to make it as successful as possible in the long term. But owners can do this from the moment they select their vacation rental property 🌴

The world at large has changed dramatically in the last five years and so have travellers priorities. Yesterday's preferences and options have become today's needs and requirements. How can you make sure you business is future-proof?

Accessibility should be a huge consideration. Isolated locations can sound appealing but proximity to airports means your guests will have easy access in the event of a change in their flight times or cancellations which are increasingly common. Drivability is also important to the carbon-footprint conscious 🚗👣

If your ideal guests are weekend travellers and those looking for a short-stay vacation, look at properties in areas no more than one hour from the nearest seaport or airport. Check the flight routes and what seasonal changes you can expect 🛳✈️️

Are you in the market for a new holiday rental? Comment "BUYER" below and we'll DM you with tips 🏡

Have you seen our AD?? 👀Here's a behind-the-scenes photo we thought you'd all enjoy 💙Back in October, we filmed our mark...
19/02/2024

Have you seen our AD?? 👀

Here's a behind-the-scenes photo we thought you'd all enjoy 💙Back in October, we filmed our marketing campaign which has since gone live on Google.

Some of our current students saw this very ad and booked a call with us. It's been so nice getting some positive feedback on it as filming it wasn't easy but who wouldn't love the results with a backdrop like that 😍

After a week of solid rain, we managed to shoot the ad just before the sun went down. Team work makes the dream work and we really pulled together to get this filmed. I was on a plane early the following morning so we really did get it done just in the nick of time! ✈️

Have a great Monday all!

How is it February 17th?? We're over half way through the month! It's been a busy one at The Holiday Villa Marketing Co'...
17/02/2024

How is it February 17th?? We're over half way through the month! It's been a busy one at The Holiday Villa Marketing Co's HQ with new students beginning the first modules of the course 💻

The feedback we're hearing the most is "I can't believe just how in depth the content is!" We really have tried to cover everything there is to know about running a competitive, profitable and fulfilling vacation rental business 🥰💰

Regardless of whether you're in the market for you first vacation rental or you're a seasoned owner, you stand to hone your skills and pick up new ones along the way resulting in a better work/life balance and increased profits.

If you're interested in enrolling but have more questions, type ZOOM in the comments and we'll be in touch to arrange a FREE call to talk you through the course content and how it's laid out. What have you got to lose?

Happy Saturday folks 👋

What makes The Holiday Villa Marketing Course DIFFERENT from other marketing courses? 🏡📖For a start, it's tailored to va...
15/02/2024

What makes The Holiday Villa Marketing Course DIFFERENT from other marketing courses? 🏡📖

For a start, it's tailored to vacation rental owners. We also understand the power tangible results have in fuelling motivation! Our course is designed for immediate application so that students can put their newfound knowledge into practise right from the first module and begin seeing benefits! Instead of waiting until graduation before you start implementing needed changes, we guide you as you make those changes right away!

At HVM, we value personalised support, offering one-to-one sessions alongside the self-led modules to help you navigate the material and tailor it to your unique property.

Our strategy calls are free so why not book one and find out for yourself how we can assist you as an owner. What have you got to lose??

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