07/03/2022
Did you already have a go at making a connecting flat-lay?
Flat-lays are very popular (one of my clients said "I never noticed then before, but since we started working on them, I now see them everywhere!") , and for good reason. Flat-lays are like little stories, captured in one single image.
So how can you make them connecting?
Think of the following :
✨ Who is that dream client, that you are aiming this visual at?
✨ What is the message you want to get across?
✨ To what emotion are you appealing?
✨ How can you connect to that emotion?
For instance, take my client Missinda, who is selling beautiful prayer squares in her SpasticStitchesStore on Etsy...
She was not happy with the photos in her store, which didn't connect. So we had a good look on how we could make a visual that would definitely connect with her dream clients.
We defined who her dream clients were: religious people that need comfort in difficult situations (or people who want to offer consolation to a loved one) and what the emotion was (wanting to give comfort, spreading kindness and love, or wanting to have that).
So we decided to make colour matching flat-lays, using gorgeous pages with prayers/poems as a background for a composition of cards with beautiful inspiring words, glasses, a little cross and of course the prayer squares.
With my help Missinda () managed to make a stack of gorgeous new visuals for her Etsy store, and most importantly, she really enjoyed making them and finally felt proud of her pictures 🤩✨😍.
You can also simply make a flat-lay to tell more about yourself, as I did with mine (in the picture above) in which I shared my fav's: favourite sunglasses, favourite phone and the nature that I need to recharge my batteries.
The idea being that you show something of your authentic self, as you only want dream clients who love you for you are 🥰.
Would you like to know how you can make stunning photos for your biz? The ones that you are proud of sharing to your website or social media?
Let me know in the comments or send me a DM!
😁