International Business & Marketing Strategies, University of Vaasa

Unlock the power of global business & marketing strategies with our dedicated doctoral research group at the University of Vaasa

The fundamental approach of the research group is value creation in international business with a focus on effective decision-making, innovative and sustainable strategies, and management in diverse, constantly changing environments. The main research areas are-
-Internationalization and Globalization of Firms
-Foreign Direct Investments
-International Marketing Strategies

The research area  ...