29/07/2026
August 2 is coming. Are you ready?
The next phase of the EU AI Act takes effect on August 2, 2026. It introduces new transparency requirements for AI-generated content.
What does this mean in practice? Will every AI-generated image or video have to be labeled?
No.
The key question is: Could this image or video mislead the viewer?
If AI has been used to create a realistic image or video that could make someone believe it depicts a real event or situation, the use of AI must be disclosed.
On the other hand, AI-assisted retouching, background extension, object removal or color harmonization generally do not require a visible AI label. In those cases, a machine-readable disclosure is enough.
In Adobe applications, this can be done using Content Credentials. Support is available across Adobe’s imaging and video applications, and the information can be viewed with the free Adobe Content Authenticity Inspector.
There is no official AI label, nor is there a required placement. You are free to design a label that fits your own style or your company’s brand.
The EU has also published a set of optional AI icons that can be used as visible labels.
Personally, I think this is a positive change. The goal is not to discourage the use of AI, but to increase transparency where it matters.
Perhaps it will also bring a little more appreciation back to traditional editing skills. That’s not a bad thing either.