09/02/2022
Welcome to the final event of Road to freedom -research project (2021) where we will sum up what we learned.
At this event, we will present the final report “Road to freedom: News media breaking free from Silicon Valley’s grip” that we have produced for the Swedish School of Social Sciences at the University of Helsinki. In the report, we present three future scenarios on how the dependency between Silicon Valley tech giants, media and marketing could develop by 2030.
This is a public event. Before attending the event you can access the full final report via the project website: https://blogs.helsinki.fi/road-to-freedom/2022/02/09/final-event/
WHEN:
14th February 2022, 10.15 am to 11.30 am (UTC+2 time)
WHERE:
Zoom, link on project website
SCHEDULE (UTC+2 TIME):
- 10.15-10.30 am Introduction (Associate professor and project manager Carl-Gustav Lindén, University of Bergen/University of Helsinki)
Presentation of Road to freedom: News media breaking free from Silicon Valley’s grip
- 10.30-10.40 am Trends in advertising (Research manager Mikko Grönlund, University of Turku)
- 10.40-11.00 am Three future scenarios (Doctoral researcher Hanna Tuulonen, University of Helsinki)
- 11.00-11.15 am Digital infrastructure and specific conditions in Finland (Docent, Senior Lecturer in Journalism Katja Lehtisaari, University of Tampere and Professor Mikko Villi, University of Jyväskylä)
- 11.15-11.30 am Q&A
CONTACT:
Carl-Gustav Linden [email protected] and research project email [email protected]
Final event and presentation on Monday 14th February 2022 – Road to Freedom
Final event and presentation on Monday 14th February 2022Posted on February 9, 2022February 9, 2022 by Hanna Tuulonen Welcome to the final event of Road to freedom -research project (2021) where we will sum up what we learned. At this event, we will present the final report “Road to freedom: News ...
02/02/2021
INVITATION TO ONLINE KICK-OFF
You are cordially invited to the official launch of our research project Road to Freedom on Wednesday 17th February 2021 at 2 PM to 3.30 PM (CET time).
The topic of discussion is what it requires for news media and advertisers to reduce dependency on Silicon Valley tech giants such as Google, Apple and Facebook.
Keynote speaker:
- The online kick-off will start with an overview of the media landscape and its relationship with Silicon Valley by Professor Lucy Küng, who is an international expert on mastering digital transformation.
Other speakers:
- Petra Wikström, Director of Public Policy at the Nordic media- and digital consumer brands group Schibsted.
- Alexander Fanta, a Brussels-based journalist at Netzpolitik.org, a German news site that covers digital rights issues.
- Kasper Lindskow, Head of Research and Innovation at Ekstra Bladet, a media brand in JP/Politikens Hus in Copenhagen, Denmark.
- Riikka-Maria Lemminki, Managing Director at Marketing Finland, a network with around 400 companies in the Finnish ad industry.
Comments by:
- Miapetra Kumpula-Natri, Member of the European Parliament representing Finland and the S&D Group since 2014.
Register to this event via the following e-form by Monday, 15th February.
Zoom-links will be sent only to registered participants.
https://elomake.helsinki.fi/lomakkeet/109664/lomake.html?rinnakkaislomake=Rinnakkaislomake1
For more information about the event, the speakers and the project, visit our website or contact us [email protected].
The research project Road to freedom is a collaboration between four Finnish universities (Helsinki, Jyväskylä, Tampere and Turku) and is led by the Swedish School of Social Science at the University of Helsinki. The project is funded by the Media Industry Research Foundation of Finland.
Formjack - Roadmap to Freedom kick-off event
You are cordially invited to the official launch of our research project Roadmap to Freedom (Tiekartta vapauteen in Finnish). The topic of the discussion will be what it requires for news media and advertisers to reduce dependency on Silicon Valley tech giants. The event consists of five speakers a...
31/01/2021
Welcome to Road to Freedom -research project's page! Please find detailed information about the project here and on out webpage
Road to Freedom – How media and advertisers can reduce dependency on Silicon Valley tech companies
Road to Freedom Online kick-off event on Wednesday 17th February 2021 You are cordially invited to the official launch of our research project Road to Freedom (in Finnish, Tiekartta vapauteen) on Wednesday 17th February 2021 at 2 PM to 3.30 PM (CET time). The topic of the discussion is what it requi...
