Four Reasons PRO

PRO TIP: Keep this at every backwash station. 💁‍♀️

If you only know Color Lock as a post-color treatment, here’s a tip you don’t want to miss. ⬇️

After highlighting or blonding services, hair can become difficult to detangle at the shampoo bowl. A quick spray of Color Lock helps improve manageability and makes combing through the hair noticeably easier.

Why hairdressers love it:
✔️ Makes detangling easier after blonding services
✔️ Speeds up backwash routines
✔️ Helps hair feel smoother and more manageable

Have you tried Color Lock as your backwash detangling hero? 👀

🎉 ARVONTA 🎉

BASE tekee myynnistä näyttävää kampaamossasi 💙💚

Videolta näet, millaisia valmiita markkinointimateriaaleja Four Reasons BASE tarjoaa kampaamoihin.
Poimi itsellesi inspistä siihen, millaisia materiaaleja voit hyödyntää omassa kampaamossasi ja miten BASE voidaan tuoda näkyvästi osaksi asiakaskokemusta.

📸 Jaa kuva sinun BASE-myyntihyllystäsi Instagram Storyyn ja tägää niin olet mukana Four Reasons -föönin arvonnassa! (Arvo 269,- + alv. 25,5 %)

Aikaa osallistua arvontaan perjantaihin 12.6. asti. 🙌
Arvontaan voivat osallistua kampaamoalan ammattilaiset.

This is why you need Makeover. 👀👌🏼
Silver shampoo buildup can affect how your color formula develops and reflects in the hair.

Before refreshing the tone with Luxima, we removed old pigment buildup with Optima Makeover to create a cleaner base for the new color.

For direct pigment removal:
• mix 1:1 with lukewarm water or 1:3 with 3% Cream Oxid depending on desired intensity
• mixed with water, Makeover does not lift untreated hair
• processing time max. 30 min, without heat

After cleanup, the hair was softly brightened and balanced with Luxima. 🎨
Recipe:
Luxima 8–9 Base 50% + Amber & Macadamia 50% + 6%

Grey blending with Luxima 🩶
Because of its low-alkaline technology, Luxima doesn’t create traditional grey coverage with a harsh grow-out line. Instead, it softly blends grey hair for a more natural-looking result and a softer regrowth.

Luxima basic shades are zero lift, so if you want more coverage and density in the result, you need to add Base shade. In this formula, Bon Bon from the new Gloss Toners family adds more coverage and richness to the result while still keeping the finish soft and dimensional.

Recipe: Luxima 7–8 Base + Chai Latte + Bon Bon + 3% 50% Base + 50% other shades 🎨

When you need to even out natural regrowth and pre lightened lengths, while keeping the result clean and bright choose Luxima GT. 🎨

Formula: Luxima GT Irish Copper 1/3 + Buttery Blonde 2/3 + 3% . Apply to root area first, work through lengths and process up to 25 minutes.

Luxima GT allows you to shift the tone and lightly brighten at the same time making it a reliable choice when you want a cleaner and brighter result without building depth. ✨

Clean result always starts with the foundation ✂️
Well built haircut creates the structure, and the right products bring it to life.💧

No shortcuts, just a solid base and tools that support your work behind the chair.

We love a good chat, our schedule doesn’t. 🤭🤐

Cherry-picked for summer. 🍒
This is the kind of lineup your clients will ask about before you even mention it.

New Limited Edition.
Easy summer care with a cherry twist. Lightweight moisture, soft finish and a UV protective mist that actually gets used. 😎🍒

Luxima Base shades are key when you need to even out the base in a zero lift color system. 🎯

Base shades are what allow you to balance the foundation: slightly lift the natural base while softly deepening pre-lightened lengths.

In a case like this, work the formula to the root first and let it process before taking it through the lengths. This helps you even out the base without overloading the ends. 💁‍♀️

Formula: Luxima 8–9 Base + Amber + Macadamia + 6% 🎨