Addis Ababa University-Digital Marketing and Ecommerce Courses

04/05/2026

05/02/2026

Ad fatigue occurs when a target audience is overexposed to the same advertisement, causing them to lose interest, stop engaging, and eventually ignore the ad. This phenomenon leads to decreased click-through rates (CTR), higher customer acquisition costs, and reduced campaign ROI, as audiences become desensitized to the repeated, stale message.

05/02/2026

Digital marketing Vs. Internet marketing
Digital marketing is the broad use of digital technologies for marketing, while internet marketing is limited only to marketing activities that require the internet.
SMS marketing is digital marketing, not internet marketing, because it uses digital technology but does not require the internet.

06/01/2024

07/08/2023

The Addis Abeba University School of Commerce is currently accepting applications for its MSc in Digital Marketing and E-Commerce programme.Visit the university's website for further information and to register.

28/10/2022

You are invited !!!

24/10/2022

To all digital marketing and e-commerce MSc applicants
have you attended the entrance exam but your name is not in the accepted or reserve list? please come to school of commerce and check your result.

21/10/2022

DMEC entrance exam result