Addis Ababa University-Digital Marketing and Ecommerce Courses

Ad fatigue occurs when a target audience is overexposed to the same advertisement, causing them to lose interest, stop engaging, and eventually ignore the ad. This phenomenon leads to decreased click-through rates (CTR), higher customer acquisition costs, and reduced campaign ROI, as audiences become desensitized to the repeated, stale message.

Digital marketing Vs. Internet marketing
Digital marketing is the broad use of digital technologies for marketing, while internet marketing is limited only to marketing activities that require the internet.
SMS marketing is digital marketing, not internet marketing, because it uses digital technology but does not require the internet.

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The Addis Abeba University School of Commerce is currently accepting applications for its MSc in Digital Marketing and E-Commerce programme.Visit the university's website for further information and to register.

You are invited !!!

To all digital marketing and e-commerce MSc applicants
have you attended the entrance exam but your name is not in the accepted or reserve list? please come to school of commerce and check your result.

DMEC entrance exam result