17/09/2026
That's the first thing we hear when someone tells us why they left their last distributor.
The welcome, the demo, the calls, the promises. All of it shows up at the start. Then they sign, and the line goes quiet.
If you're lucky, emails come back two weeks later. The support ticket floats somewhere in a pile of other tickets. And the people who walked them through the whole sales process are gone right when they need them most.
limbo/ came out of that exact need. We couldn't find a place that treated us like people, so we built one.
Here, the relationship starts on the first call and it doesn't change after the contract. It grows. Being reachable matters more than almost anything else we do. If a label can't get a human on the line when something breaks hours before a release goes live, nothing else on the feature list counts for much.
We build AI and we use AI every single day. Nothing we've seen comes close to a real person who knows you, knows your artists, knows your catalog, and fixes the thing faster because of all that. Real people. Real names. One message, one call away.
Twenty years of choosing that over scale is how we ended up with the team we have now. Being heard is a basic human thing. No model changes that.
So we're curious: what's one thing a distributor or platform could do tomorrow that would make you feel like a person instead of a ticket number?
