International Master on Wine Tourism Transitions and Innovations - Wintour

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International Master on Wine Tourism Transitions and Innovations - Wintour

The official page of the International Master on Wine Tourism Transitions and Innovations

22/09/2026

WINTOUR 11 started classes in September, and just two weeks later the students were already experiencing harvest season at the experimental winery of the Universitat Rovira i Virgili (URV).

One of the things that makes the WINTOUR Master's unique is the combination of theory and hands-on experience. From the classroom to the winery, students have the opportunity to connect academic learning with real-world practice from the very beginning of the programme.

A great way to start the journey.

So far, so good! 🍇🍷

14/09/2026

POV: YOU'RE A WINTOUR MASTER'S STUDENT 🎞

A new academic semester is starting, but we can’t help looking back at a beautiful year with WINTOUR 10. 🍷✨

From discovering Tarragona and Bordeaux to exploring many other wine regions, DOCs and destinations, it’s been a year full of learning, travelling, sharing and, most importantly, making memories together.

And now, there’s another chapter waiting for us: soon, WINTOUR 10 will gather in Porto to finish their classes and begin the final line of this journey. 🇵🇹

So many places discovered, so many moments shared, and still a little more to go.

See you in Porto!

10/09/2026

A new academic year begins, and we are excited to welcome the WINTOUR 11 cohort.

Students from around the world have arrived in Tarragona, bringing diverse cultures, academic backgrounds, and perspectives that make our programme truly international.

Their journey starts at the Universitat Rovira i Virgili (URV), where they will spend their first semester exploring the world of wine tourism, innovation, and destination development.

Welcome to WINTOUR 11. We wish you an inspiring and unforgettable experience ahead!

04/09/2026

Join us in Trapani on 1 October for “Le città del vino - New generations in conversation”, an event co-organised by WINTOUR and Insolito Marsala.

A space to exchange ideas on the future of wine destinations, innovation, and the role of new generations in shaping wine tourism.

We look forward to meeting students, professionals, and local stakeholders for an inspiring conversation.

📅 1 October 2026
⏰ 16:00–18:00
📍 Trapani, Italy

08/08/2026

Just over one month ago, WINTOUR 9.0 reunited in Porto for the final few days of this incredible experience. They successfully defended their theses, enjoyed one more wine tasting together, and got ready for a final night of celebration and revelry after two years of learning and living together.

Graduation was full of family and friends, smiles and laughter, more than a few tears (both happy and sad); the pride and joy of all their accomplishments, and the sobering realization that this experience has come to an end. Alongside the wonderful conversations, the music and dancing, there were lots of tearful goodbyes. To say it was bittersweet would be an understatement.

How special it is that this incredible group of students––brought together by their passion for wine––now has friendships that span the globe. WINTOUR 9.0, you will do great things. Keep cheering for each other and supporting one another, wherever you go. 🥂❤️

07/08/2026

Introducing Madeline 🌟

Joining us from Wisconsin, USA 🇺🇸 Madeline joined WINTOUR after a few professional pivots––from marketing, to education, and then to wine retail . . . which naturally led her to want to explore the world of wine even further. WINTOUR presented the perfect opportunity to pursue many of the things she loves: culture, travel, wine. 🍷

After falling in love with Bordeaux in the second semester, Madeline extended her time there by completing her first internship leading cycling tours through the vineyards with Rustic Vines. 🚲 She spent the 2025 harvest making wine in Mallorca with Bodega Ribas, and returned to Spain for her final internship with the DO of La Palma, in the Canary Islands. During her time on La Palma, Madeline got a firsthand look at how a Denomination of Origin is managed, and also witnessed this small island's incredible winemaking history and heritage. 🍇

For Madeline, WINTOUR was an incredible opportunity to delve deep into wine culture in several unique locations. Throughout the program she's seen how tourism can be a tool for the preservation and valorisation of wine heritage, and she's eager to explore this further in the future. For now, she's eagerly awaiting sharing another bottle with her WINTOUR 9 colleagues––the people who made this experience truly magical. 🥂

06/08/2026

Introducing Juan 🌟
From Bogotá, Colombia 🇨🇴 Juan joined WINTOUR after years of working in marketing and social media. Before this journey, in a more corporate life, he always felt something was missing. One might call it a "midlife crisis," but Juan prefers to see it as a rebirth: a decision to return to studying, to explore the world, and to reconnect with what truly inspires him. 🍷

Through WINTOUR, Juan had the opportunity to study and live in three different locations, and expanded even further to new destinations through his internships. Beginning with Avignonesi Winery in Montepulciano, Italy, Juan learned the ins and outs of life in the Italian countryside, before spending his final semester in the heart of La Rioja at Arizcuren Urban Winery in Logroño, Spain.

Reflecting on his WINTOUR experience, Juan says it's been unreal, truly opening his mind to the world––and the world of wine. 🌎 "Walking through vineyards, wine cathedrals, museums, wine cities, and so much more has felt like a dream come true. Along the way, I’ve discovered great bottles, but even more importantly, I’ve met incredible people to share them with." 🥂❤️

06/08/2026

Introducing Sretenka 🌟

Joining us from Serbia 🇷🇸 Sretenka brings a strong background in tourism studies to WINTOUR. Having grown up in a small, emerging wine region in Serbia––one still finding its place on the global wine map––sparked her interest in how tourism can give visibility and new opportunities to rural communities.

Sretenka spent her first WINTOUR internship on the beautiful island of Mallorca with Bodegas Can Vidalet, before heading to Attica, Greece last fall where she spent the harvest at Papagiannakos Winery. 🍇 After falling in love with Porto last fall, she decided to stay for her final internship, working with the Fladgate Partnership and their projects in Vila Nova de Gaia, Portugal.

Seeing what wine tourism can do for places like her hometown in Serbia, as well as other emerging wine regions of the world, is what inspired the path she's on today: exploring the transformative power of wine tourism. 🥂

05/08/2026

Introducing Letizia 🌟

After growing up in her family's vineyards in Piemonte, Italy 🇮🇹 and studying oenology and communications, Letizia joined the WINTOUR master with the aspiration of carrying on her family's business and winemaking tradition. 🍷

Throughout her time in WINTOUR, Letizia interned at Weingut Dr. von Bassermann-Jordan in Pfalz,Germany, and spent the 2025 harvest in the cellars of Champagne André Heucq in France––before lending a hand at home for a few days while anticipating the start of the Porto semester last fall. She spent her final internship with Armit Wines in London, expanding her knowledge about the business and distribution sides of the wine industry.

With her love for food, travel, and good parties, Letizia hopes to continue exploring the world one glass at a time with her family's wines by her side, as she continues the legacy. 🌏🥂

11/06/2026

Introducing Cecilia 🌟
Joining WINTOUR from Mendoza, Argentina 🇦🇷 Cecilia brings a background in International Relations. After living and working in one of the world's most incredible wine regions, Cecilia decided to delve more deeply into the world of wine tourism and joined WINTOUR! 🍷

Cecilia spent her first WINTOUR internship in Saint-Émilion, France 🇫🇷 at Château Jean Faure before joining the team at Seymanns Weinhandwerkerei in Austria 🇦🇹during the harvest last fall. And now, she's just wrapped up her final WINTOUR internship in Montepulciano, Italy, where she's spent the last several months working for the Strada del Vino Nobile di Montepulciano e dei Sapori della Valdichiana Senese. 🇮🇹

Passionate about traveling, Cecilia says she's even more interested in discovering the soul of each place — its culture, traditions, and language. She is especially inspired by the way wine becomes part of a region’s identity, telling stories of its people, history, and landscape. With this curiosity, Cecilia is sure to be inspired wherever she goes in the future! 🥂

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