Digital Smile Design Company

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Digital Smile Design provides a combination of systematic approaches and strategies to improve smile design, team communication, treatment planning, ex*****on, and creation of perceived value to increase case acceptance and improve efficiency.

16/10/2026

Most dentists still draw faces like basic caricatures. But if you cannot accurately draw a natural face, how can you design a smile that perfectly fits one?

In our fifth Esthetic Intelligence drawing exercise, Christian Coachman shares a simple strategy to draw an anatomically correct face from scratch. For many of you, this will be the very first time you learn how to do this.

This is not just an art lesson. It is a highly practical clinical tool. By translating natural proportions on paper, you actively train your visual brain to memorize the dentofacial esthetic parameters required for your actual casework.

This is the longest and most comprehensive drawing lesson we have shared so far. It is an absolute must-watch for any restorative dentist.

👇 Comment ‘FACE’ below and we will DM you the link to the full masterclass! 📥

09/10/2026

It’s Friday, and Christian Coachman has a new Esthetic Intelligence drawing class for you! 🎨

You cannot always change the physical dimensions of a tooth, but you can always change how it is visually perceived.

When the incisal edge is locked and the gingival margin is set, many dentists feel trapped by the lack of physical space. This is exactly where Esthetic Intelligence becomes your most powerful tool. By mastering light reflection and optical illusions, you can completely transform a smile without altering the actual boundaries of the crown. You can stop fighting clinical limitations and start controlling the visual space.

👇 Comment ‘Shape’ below and we will DM you the full live drawing class where Christian breaks down exactly how to pull this off! 📥

For 17 years, we have helped dental clinics solve one major challenge: predictable case acceptance.Most practices do not...
23/09/2026

For 17 years, we have helped dental clinics solve one major challenge: predictable case acceptance.

Most practices do not need more leads or better dentistry. They need an architecture that converts and keeps patients without relying on someone’s memory at the front desk.

We took our entire field-tested framework and put it into a free downloadable guide: Build a Dental Practice That Grows Without You.
Inside the free guide:
* The 6 Core Systems: Build an architecture that converts, recovers, and retains patients predictably.
* Automate the Remembering: Keep human judgment where it matters while automating your operational workflows.
* The 4-Minute Diagnostic: Uncover the exact leaks in your practice’s patient journey.

👇 Want a free copy of the complete framework guide?
Comment System below and we will slide the download link straight to your DMs.

18/09/2026

Most cases with a less-than-ideal gingival outline are missing one crucial design element.

In this live drawing exercise, Christian Coachman breaks down a core concept from the Designing Smiles course: properly developing a prosthetic CEJ inside the crown design.

By creating a subtle deflection of light on the cervical area, you can generate a powerful optical illusion. Even without staining, this simple light deflection makes crown proportions appear ideal and drastically minimizes the visibility of gingival discrepancies.

Understanding how to manipulate light and shape is a fundamental part of Esthetic Intelligence—and it is exactly what separates standard clinical ex*****on from true artistic vision.

👇 Want to watch the full drawing demonstration? Comment ‘CEJ’ below and we’ll DM you the link to the full video! 📥

Up to $1.5 million in unbooked dentistry is sitting inside your database right now.  It isn’t lost care; it’s deferred c...
16/09/2026

Up to $1.5 million in unbooked dentistry is sitting inside your database right now. It isn’t lost care; it’s deferred care waiting for a structured follow-up system.

Most practices lose this revenue because they rely on manual chasing or generic sales pressure. But aggressive follow-ups push hesitant patients further away. Real database recovery happens by releasing pressure; giving patients space while staying systematically connected over a 30-day, multi-phase workflow.

Inside our free guide:
- Structural Follow-Up: Automate 30 days of touchpoints so no unbooked treatment gets forgotten.
- Pressure-Release Messaging: Use strategic touchpoints that encourage patients to re-engage on their terms.
- Backlog Recovery: Systematically recapture 30% to 40% of deferred care without relying on staff memory.

👇 Want a free copy of the complete framework guide? Comment ‘SYSTEM’ below and we will send the download link straight to your DMs.

Earlier this summer, our community lost a dear friend, colleague, and exceptional clinician, Dr. Stephan Eckrich.From jo...
11/09/2026

Earlier this summer, our community lost a dear friend, colleague, and exceptional clinician, Dr. Stephan Eckrich.

From joining the DSD community in 2019 to becoming an official DSD Clinic, Stephan’s presence was a constant bright spot. He brought warmth to our weekly treatment planning sessions and our live events alike. To know Stephan was to understand his unwavering commitment to clinical excellence. He often commented how using the DSD workflow allowed him to elevate his clinical outcomes while giving him the time to step away from the chair and fully enjoy his life.

We miss him deeply.

If you crossed paths with Stephan over the years, please join us in remembering him. We would love for you to share a favorite memory or a few words about him in the comments.

When 60% of consults end with “I’ll think about it,” treating it as a polite no is a costly mistake.Through years of tra...
10/09/2026

When 60% of consults end with “I’ll think about it,” treating it as a polite no is a costly mistake.

Through years of training practices worldwide at Digital Smile Design, we know that “I’ll think about it” isn’t a rejection. It is a placeholder for one of six distinct barriers, from unstated financial hurdles to silent fear.

Pushing sales on a fearful patient backfires, while sending financing options to someone who needs spouse approval misses the mark. Conversion takes diagnostic precision: identify the barrier, then deploy a tailored 30-day workflow.

That is why Conversion is System 4 inside our DSD Case Acceptance System.

Inside our free guide:
* Identify the Barrier: Uncover the real objection behind the hesitation.
* Contextual Follow-Ups: Deploy a 30-day workflow matched to their specific barrier.
* Ethical Recovery: Recover 30% to 40% of deferred care without pushy sales.

👇 Want a free copy of the complete framework guide?

Comment Think below and we will send the download link straight to your DMs.

Two weeks of radio silence after a patient books is a fast track to an empty dental chair. ⏳When patients schedule far i...
01/09/2026

Two weeks of radio silence after a patient books is a fast track to an empty dental chair. ⏳

When patients schedule far in advance, uncertainty sets in. Left in the dark, nearly a third of them quietly drop off costing your practice thousands in missed long-term care, not just a wasted calendar slot.

The fix? Turn that waiting period into a warm welcome.

By giving patients a clear preview of their visit; introducing your team, answering unasked questions, and reassuring them that the initial consult is 100% stress-free with zero surprise procedures you replace cold feet with confidence.

Pre-visit engagement is just piece #1 of predictable practice growth.
Want the complete 6-part playbook?

👇 Drop GUIDE in the comments to grab our free framework: Build a Dental Practice That Grows Without You.

PracticeManagement

21/08/2026

An AI that simply agrees with you is not your friend. The one that challenges your reasoning is. 💡

In three years, two dental practices on the same street will see two completely different realities. One handed its thinking over to AI and is struggling. The other used AI to think better and is thriving. The difference is in the framework.

Most AI training is completely generic. Your AI Think Team is built specifically for dental clinic owners to solve real operational friction like insurance denials, team turnover, and decision fatigue.

✨ 100% on demand on the DSD Online platform
✨ 10 custom AI specialists built for your clinic
✨ 7 CE credits for a one-time $495 investment

👇 Comment “THRIVING” below and we will instantly DM you the link to enroll!

14/08/2026

Are face bows secretly causing distortions in your lab cases?

In this clip, Christian Coachman explains why face bows are no longer delicate or accurate enough to capture true dental facial reference points—and why digital workflows have rendered them obsolete. To build restorations in harmony with your patient’s face, you need a clear, predictable way to capture the facial cross (the midline and horizontal plane).

Master the artistic and digital principles behind Christian’s approach with Module 1: Smile Design Fundamentals:
💻 100% On-Demand: 17+ hours of training split into 8 classes (61 bite-sized videos designed for busy clinicians)
📜 13 CE Credits: Earn your continuing education credits on your own schedule
💵 $500 Investment: Full access to the foundational framework behind Digital Smile Design

Ready to take control of your smile designs?
💬 Comment “ONE” below and we’ll send the direct link to your DMs! 👇

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