EuroEmotur

How can we ensure that digital transformation truly benefits everyone in the tourism sector?

At EMOTUR Lab, a EU-recognized Technology Center, we believe in applied science. We're proud to showcase the impressive milestones achieved by our European project EUROEMOTUR:

✅ 1,000 SMEs impacted.
🌍 20 Countries involved.
🏢 3 Regional offices created.
📞 4,000 SMEs contacted & sensitized.

These numbers demonstrate real-world impact and knowledge transfer, empowering SMEs with accessible tools to understand tourist behavior beyond traditional surveys.

Curious about how AI & neuroscience are reshaping the industry's future?

Don't miss our next webinar "Tourism Reimagined: AI, VR & Neurotourism for a Resilient Future". Discover our pioneering methodology for measuring emotion in tourism environments (physical & VR) and how the Spain-Canarias Living Lab (SLL) is integrating AI into destination management.

Join experts from TIDES (ranked as a top global tourism research institute by Shanghai ranking) and backed by the UNESCO Chair.

📅 Date: March 26, 2026
📍 Register here: Link in bio

Lab

The 1.2 Million Euro Roadmap: Join the European Commission Webinar on Neuro-Tourism.

European tourism is evolving. To lead globally, we must move beyond traditional service and master emotional intelligence. This is why the EURO-EMOTUR project has been granted 1.2 million euros to bring neuroscience to the heart of the industry.

Through 3 strategic regional hubs across 20 countries, we are screening 4,000 SMEs. However, the program is highly competitive: only 100 SMEs will receive the direct support and funding to become Emotionally Intelligent Destinations.

Your first step is our official webinar. Organized by the European Commission, the session titled "Tourism Reimagined: Scaling Neuroscience for SME Competitiveness" serves as the official briefing for any SME wanting to be part of the final 100. We will explain the application process, the technology involved, and how to access the funding.

Do not leave your spot to chance.

Register for the webinar through the official EU portal:
https://ec.europa.eu/eusurvey/runner/registration_tourism_reimagined

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