14/04/2026
🎉 We’re excited to launch the Nubart YouTube channel!
We’re starting with a question that challenges a long-standing assumption:
“There is an app for that” — but do apps actually work for museums?
Our research across 175 museum and monument apps shows:
👉 Over 97% of visitors don’t use them.
In our first video, we explore:
• What the data tells us about real user behavior
• Why native apps as museum guides consistently underperform
• The key barriers to visitor engagement
• What frictionless alternatives do better
💡 Key takeaway: Reducing friction matters more than adding features.
🎥 Watch the video and join the conversation:
https://www.youtube.com/watch?v=v_otHowfwtA
Do you remember 2009, when Apple said “there is an app for that”? A lot has changed since then, especially in museums. For years, institutions have invested ...