Nubart

🎉 We’re excited to launch the Nubart YouTube channel!

We’re starting with a question that challenges a long-standing assumption:
“There is an app for that” — but do apps actually work for museums?

Our research across 175 museum and monument apps shows:
👉 Over 97% of visitors don’t use them.

In our first video, we explore:
• What the data tells us about real user behavior
• Why native apps as museum guides consistently underperform
• The key barriers to visitor engagement
• What frictionless alternatives do better

💡 Key takeaway: Reducing friction matters more than adding features.

🎥 Watch the video and join the conversation:

https://www.youtube.com/watch?v=v_otHowfwtA

Why 97% of Museum App Visitors Never Download the App Do you remember 2009, when Apple said “there is an app for that”? A lot has changed since then, especially in museums. For years, institutions have invested ...

🗣️ Don’t Let Translation Ruin Your Guide
Multilingual audio guides can make or break a visitor experience. At Nubart, we’ve learned some key rules to get translations right for the ear, not just the page — from handling tricky terms to using AI wisely.

Curious how to make your guides sound natural in any language? Read our full tips here: https://www.nubart.eu/audio-guides/content-production/translation-guidelines-audio-guides.html

Making museums truly inclusive means removing barriers for every visitor. ✨ With Nubart’s audio guides, accessibility is built in:

👆 Tactile QR codes, detectable by touch

🎧 Audio descriptions for visually impaired visitors

🧏 Sign-language video narration

🗺️ Easy-to-follow accessible maps

💡 Want to know more? Read our blog article: https://www.nubart.eu/audio-guides/inclusive-museum-qr-codes.html

Because culture should be for everyone.

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Tenemos otra nueva audioguía para el Consell d'Eivissa. Con ella podrás visitar los diferentes yaciminentos arqueológicos de la isla. Cada uno de ellos está geolocalizado para llegar al destino sin problemas. La audioguía se puede escuchar en catalán, español, inglés, francés, alemán e italiano.

📊 A study of 175 museum audio guide apps found adoption is shockingly low: just 2.47% of visitors download them.

Even with a standout case like Museum Barberini (20.7% adoption thanks to huge investment), the trend is clear—native apps aren’t working for most museums.

The smarter path? QR-based Progressive Web Apps: no downloads, easy access, higher reach.

🎧 Want your audio guide to resonate across cultures?
Translation is more than words — it’s about tone, context, and connection. At Nubart, we blend human expertise with AI efficiency to deliver multilingual audio guides that feel native, not narrated.

From fast AI-powered voiceovers to culturally adapted scripts and professional recordings, we make your content truly global — and accessible to all.

🌍 Break language barriers. Enhance visitor experiences.