Elena Ivanushkina - Lead with EI

Many brilliant coaches don’t know how to get their voice and become known for their greatness.

Recently, I was honored to present at ICF Conference, speaking about and . There was a great interest in this topic, the session was "sold out" with 500 coaches attending it.

Some highlights from the session:

📍A is a tool that allows you to get clarity on who you are and what you have to offer and become known among people who need your services. The concept of Personal Brand has evolved over the last 10 years.

📍It's not an ego-driven PR tool anymore. Together with my partner, Co-ounder of TopExertBrand Accelerator .marina Marina Vishnyakova, we see it as a tool to connect to people for whom you can make a difference, the ability to create a community whom you can serve at the best of your professional capacity. It's about an impact you can make.
 
📍It's as well a self-development tool, when you work on your Personal Brand, you grow as a professional and influence positively your audience.
 
📍Thought Leadership is the ultimate result of a strategic approach to your Personal Brans: a step further to develop your own ideas and concepts in the area of your expertise. 

📍It's a result of recognition by others.

📍You can’t be a thought leader if you are just known by your closest or circle of people you interact with daily. The capacity of connecting with people and the capacity to communicate complex concepts in a simple way – this is as well as the quality of a thought leader.
 
👉Big thank you to all attendees for your active participation. I was delighted to see such an international community, inspiring coaches with a great diversity of specializations. Let's stay in touch!

Thank you for organizing such a great event, bringing together the worldwide coaching community and moving the coaching profession to the next level!

What really is about beyond a buzzword?

There are to components in it: Thought and Leadership. This is how we define it:

Thought
1.Formulate your brand
2.Position yourself- develop your opinion around the topic of your expertise -trends, future scenarios, your point of view
3.Define your Big Idea - what is possible in the area of your expertise
4.Codify your knowledge -lessons learned/your experience and expertise
5.Create intellectual property -property –visual representation, formulate a framework, a methodology, etc

Leadership
1. Take a lead to share your ideas, your story and your knowledge
2. Involve others in the discussion. Be prepared to overcome objections.
3. Grow your visibility and influence – broaden your impact beyond your organization, be present in social media, take speaking engagements
4.Create a community around your idea/cause - pull people

Thought Leadership is not about being known, it’s about being known for making a difference and creating positive change.

What Thought Leadership is to you? Who do you consider a Thought Leader?

       

What I do wrong trying to build strong Personal Brand?

Many professionals would like to build a successful  , become visible, and become recognized as a thought leaders in the niche.
But sometimes, they don't see the results despite their efforts. Why?
Here are typical mistakes professionals do when communicating their brand:

📍Not having a vision
-you need to have clarity on what you want to do as a professional and Thought Leader, how you want to impact the world

📍Not leveraging your values
-showing what you believe in creates trust and connection with your audience

📍Not having clarity about specialization and audience
-you should talk to specific audience using their language and not to "everybody"

📍Not understanding and transmitting your Unique Personal and Professional Value
-your audience should get a clear impression, beyond your professional title, what value do you bring and what sets you apart

📍Not having your elevator pitch crafted, tested, and rehearsed
-it should be resonating with people you are presenting yourself, it should be concise and inviting to learn more about you

📍Not having your authentic communication style
-resharing the content of others won't help you to build visibility

📍Not creating your media ecosystem
-you should choose strategically your main platforms, interconnect them and publish your content consistently

📍Not having strategic networking (both online and offline)
-Personal Branding is an interpersonal skill. You need to network constantly to build your community, find collaborations and partnerships and prom

📍Not having a clear strategy to grow your Personal Brand and visibility
-doing things from time to time and without clear objectives and metrics would downgrade your efforts. You need to identify that 20% of actions that bring 80% of results

📍Not working consistently on your Personal Brand and visibility
-consistency beets everything - you get better in your communication, it creates a compound effect, and its pays off in a long run

Does it happen to you that some time ago you dreamed of your job, but now it is no longer inspiring?
And you might feel stuck, wanting more responsibility by going to the next level of your career. What can hold you back from growing?
 .
📍Whe I worked as a headhunter, I've often heard about the following obstacles:
 .
✅ Company's organizational structure:
There is no next level or lateral opportunity to wider your scope of responsibilities or get a people management position. No new projects, where you can grow.
 .
✅ Unsupportive boss:
Poor communication between you and your manager to understand possible obstacles, share your expectation and get regular feedback about your performance
 .
✅ Lack of specific knowledge or skills:
Absence of degree or technical competency required for the next level
 .
📍They are all valid reasons. But they put us in the role of the victim in the situation.

And we might overlook underlying internal obstacles, which are not so obvious:
 
✅ Lack of self-confidence, believe in your ability to be successful
✅ Fear of change and fear of failure
✅ Self-limited believes and lack of proactive approach to career management
✅ No being clear about your strengths, unique value proposition, positioning in the area of your expertise and powerful vision whom you want to become as a professional at your best
 
📍Those professionals, who are clear about what they have to offer, who are constantly learning, thinking big and are vocal about their ideas, they are stand out, inspire others and become noticed. 
 
👉 That's why, I'm convinced that investing in developing your   helps you to get clarity on your value proposition, understand, whom you want to become, focus on what you need to improve and be known for what you do.

👉 Build your brand intentionally and you'll have no need to use a resume. By doing so, you offer yourself broader career and life options.

     

📍One of the best things you can do for your professional and personal growth is to invest in developing your  , your reputation and visibility as an expert and a professional.

✅ If you’d like to make a bigger impact with your work, advance your career or grow your business, then you know how powerful it is to become visible with your expertise, especially online

✅ Professionals with a strong Personal Brand do not go door to door to get attention and become noticed, people approach them willing to work together

✅ If you want to build your Brand strategically using proven methodology, we invite you to do it with us in a group of other like-minded and talented professionals.

Today we are opening the enrollment with in the 4th cohort of the   Mastermind Program - our 10-weeks step-by-step immersive online program for managers, leaders, professionals, experts, coaches, consultants, business owners, entrepreneurs who want to grow their personal brand and professional visibility following the proven strategic and structured approach, and leveraging the power of the collective mind at masterminds.

The testimonials of the participants from the previous cohorts say much more than we can say about the program.

Check more details about the program via the link in my BIO and have a look at a short video about the value that other participants got from it.

Don´t hesitate to submit an application for a free 30 minutes strategic call to see if our program will help you in growing your brand and visibility and if you will be the right fit for the small group of those professionals who are already joining the program. The number of spots is limited.


           

Does it happen to you that some time ago you dreamed of your job, but now it is no longer inspiring?
And you might feel stuck, wanting more responsibility by going to the next level of your career. What can hold you back from growing?
 .
📍Whe I worked as a headhunter, I've often heard about the following obstacles:
 .
✅ Company's organizational structure:
There is no next level or lateral opportunity to wider your scope of responsibilities or get a people management position. No new projects, where you can grow.
 .
✅ Unsupportive boss:
Poor communication between you and your manager to understand possible obstacles, share your expectation and get regular feedback about your performance
 .
✅ Lack of specific knowledge or skills:
Absence of degree or technical competency required for the next level
 .
📍They are all valid reasons. But they put us in the role of the victim in the situation.

And we might overlook underlying internal obstacles, which are not so obvious:
 .
✅ Lack of self-confidence, believe in your ability to be successful
✅ Fear of change and fear of failure
✅ Self-limited believes and lack of proactive approach to career management
✅ No being clear about your strengths, unique value proposition, positioning in the area of your expertise and powerful vision whom you want to become as a professional at your best
 .
📍Those professionals, who are clear about what they have to offer, who are constantly learning, thinking big and are vocal about their ideas, they are stand out, inspire others and become noticed. 
 .
👉 That's why, I'm convinced that investing in developing your   helps you to get clarity on your value proposition, understand, whom you want to become, focus on what you need to improve and be known for what you do.

👉 Build your brand intentionally and you'll have no need to use a resume. By doing so, you offer yourself broader career and life options.

   

I'm often asked whether Reputation is the synonym of Personal Brand. Here is my explanation:

📍Others always have an opinion about you, but not a necessarily fair one.

✅ A strategic approach to your Personal Brand allows you to formulate a clear message - who are you, what are your professional value,positioning, what you are passionate about, and how you are different from others
✅ When you clear about it and communicate it, you give others chance to know you and to form the right reputation

Thoughts?

Leadership Branding -what is it and why do you need it?

Are you clear on whom you want to become as a Leader? To make an impact, create a better future and leave a legacy 🚀?

📍I see personal branding as a self-development and self-actualization tool.

📍You have an opportunity to decide consciously whom you want to become.

I'm fortunate to work with leaders, to help them create their Leadership Brand vision. What they want to be known for, beyond their job title. And then, they deliberately focusing on their personal transformation to achieve this vision

👉This is my list of personal leadership transformation examples:

✅ From a leader of followers to leader of the leaders
✅ From a leader who pushes (imposing) to a leader who pulls (engaging and inspiring)
✅ From leader, who knows all the answers, to a leader who is a great listener and knows how to get the best ideas from his/her team
✅ From leader, who's known inside the company, to a leader who is a community builder
✅ From a leader, driven by ego, to a leader, who is promoting his team members by giving them exposure
✅ From a leader who controls to a leader, who empowers
✅ From a leader, focusing on short terms to a leader, driven by mission and purpose

What inspires you? What would you add to this list?

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