Sports Business Institute Barcelona provides practical executive training in the areas of marketing, sponsorship, media and event management in football.
Go to www.sbibarcelona.com and click on our programs page for more information.
22/05/2026
“Collaboration is the best way to work”, says actor Antony Starr.
At SBI, we firmly believe in it. We are proud to collaborate with a prestigious university from US as a part of our continued expansion in that market.
This week, we hosted the team from the university at our office in Barcelona for the first session of fruitful discussion covering multiple areas.
Looking forward to the next session!
20/05/2026
With a fantastic season in the Segunda, secured a promotion in style to LaLiga after a 14-year wait. 🏆
Since 2022-23, Racing has been performing consistently on an upward trajectory y-o-y and finally secured the jump to LaLiga. 🙌
At SBI, we offer hearty congratulations to our partner club. 👏 This is just the beginning!
Needless to say, we are excited for the journey ahead and looking forward to working together next year in multiple avenues involving SBI students.
Onwards and upwards! 📈
18/05/2026
Graduation season has officially begun!
Our favorite time of the year.
We are very excited about everything we are preparing for our students!
We will tell you more soon!
12/05/2026
🏆One title. Billion-euro impact.💰
On May 10th, 2026, FC Barcelona defeated Real Madrid to secure back-to-back LaLiga titles under
Hansi Flick.
But this goes far beyond football.
€1B+ revenue trajectory
€5B / $5.65B valuation.
€1.7B brand value (94.2 strength index)
€277M in merchandising & kit revenue
Winning doesn’t just bring trophies — it accelerates business, brand power, and global influence.
Modern football is more than a game.
It’s a global business ecosystem.
⚽Curious to understand how it really works?
Explore our Master in Football Business & Management at SBI Barcelona (link in bio)
At SBI Barcelona, we are committed to preparing our students for the challenges the football industry presents.
Here, passion for football and career ambitions converge.
Curious about turning your football passion into a professional reality?
Explore our courses and start shaping your future in the sport today! ⚽
Real experience with academic knowledge - 360° education!
SBI's mission to provide exceptional learning opportunities adapting to the fast-paced world of
football includes incorporating real life experiences to see the academic knowledge in action. This is what goes into making future leaders in the industry.
⚽�SBI’s Masters in Football Business and Management program has partnerships with top-tier clubs and�established executives where our students get the opportunity to work on real case projects. For example, our 2025/26 Master students worked under the guidance of Alberto Piccolo, Stadium Operations Manager at AC Milan on match day operations and organisation.
Hear from Luke Butterly, a student from the 25/26 Masters program who got the opportunity, sharing his experience of working with the iconic club.
The partnerships help provide a 360° education to the students enabling them to come one step closer to the industry.
26/27 session of the Masters program is set to begin from October 2026. Join in to become the
future leader of the game.
LINK IN BIO!
🗣️ , captain of Premier League champions Leicester City and a long-serving footballer, graduated with a Masters in Football Business and Management before retiring in 2021 and is a member of the .
"I was very impressed with the variety of different people that spoke to us during the, the masterclasses we had. We had people that covered all aspects of football in business, which was fantastic,. If you're definitely interested in getting into this I definitely recommend taking this course"
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🗣️ , capitán del Leicester City campeón de la Premier League y de una extensa trayectoria como futbolista, se egresó en el Máster en Negocios y Gestión del Fútbol antes de retirarse en 2021 y es uno de los miembros de la .
"Me impresionó mucho la variedad de personas que nos hablaron durante las clases magistrales que tuvimos. Gente que cubrió todos los aspectos del fútbol en los negocios, lo cual fue fantástico. Si estás interesado en entrar en esto, te recomiendo que hagas este curso".
All the intimacy of the dressing room and the stadium! 😁
🏟️ Espanyol welcomed us once again this year for the graduation of our students at their home.
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¡Toda la intimidad del vestuario y el estadio! 😁
🏟️ El Espanyol nos recibió un año más para la graduación de nuestros alumnos en su casa.
Promotions and relegations, the hallmark of European football, brings the obvious increase in
revenue and prestige for the promoted club.
Ipswich Town FC Town has scripted a return to the Premier League, their second in three years, after
spending 25/26 in Championship, and with that comes not only the revenue boost but also a sustained period of economic impact for the town.
Listen to SBI Director General Valdes Rendon speaking to ITV on what a promotion means for
the club.
Congratulations, Ipswich Town FC, we look forward to a fantastic season ahead!
Exciting News! SBI has teamed up with Squad Academy in Saudi Arabia to deliver the “Diploma in Football Business” in Riyadh ⚽🏟️
This course is just the beginning of a powerful collaboration aimed at driving the growth of the football business in the Kingdom 🇸🇦
Stay tuned for more updates on this incredible initiative, shaping the future of sports industry leaders in Saudi Arabia! 🌍🔥
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We would like to introduce you to , tutor of the football agents course that we will be running at SBI Barcelona on January 30.
Contact us if you want to know more!