Cairo University International Conference on Business Sciences - CUCBS

2018 - April 15th
PS I - Interdisciplinary Contributions to International Marketing Session

Chair: Professor Ahmed Ghoneim
Discussants:
Professor Debra Zahay-Blatz & Dr. Abeer Mahrous

Assessing Sustainability Marketing From Macromarketing: A Multi-Stakeholder Approach. Abutaleb, Soha & ElBasiouny, Noha

SocialMediaasPoliticalParticipationTool-AnAppliedResearchonEgyptianSocial Media Users. Awad, Tamer & Kamel, Enas

Effective Management of Internationalization Strategy: A Case-Study on Egyptian- British Universities Partnership. Adel, Heba Mohamed & Zeinhom, Ghada


Parallel Session I –Internationalization of Business Activities and
Accounting Earnings
Chair: Professor Hala El-Kholy
Discussant: Dr. Ahmed Sibai Qotb

parallel Session II – Interdisciplinary Perspectives on Management Research
Chair: Professor Ahmed Fahmy
Discussant: Dr. Abdelaziz Hashem

April 16th 2018

Posters Session II
Almaleeh,Nisreen.Motivationsforclassificationshifting:Aliteraturereview

Elsayed,Marwa,&Wahdan,Mohamed.Doesasymmetriccostbehaviormatter
to profitability? Evidence from Egypt

session CUCBS 2018

Professor Venky Shankar keynote session

Title “Innovation in emerging markets “

Chair: Dr. Hafez AlGandour

Discussant: Professor Ehab Abou Aish

Professor Debra Zahay-Blatz Keynote Session

Internationalization of Digital Marketing

Plenary session
“Preparing Future business leaders for regional and global competition “

Professor Jacobus Boers
Chairs: Professor Hussein Eisa
Professor Adel Zayed

Poster session I

Keynote speakers CUCBS 2018

Professor Mark Soliman Keynote Session

Practitioners Sessions I