17/04/2018
2018 - April 15th
PS I - Interdisciplinary Contributions to International Marketing Session
Chair: Professor Ahmed Ghoneim
Discussants:
Professor Debra Zahay-Blatz & Dr. Abeer Mahrous
Assessing Sustainability Marketing From Macromarketing: A Multi-Stakeholder Approach. Abutaleb, Soha & ElBasiouny, Noha
SocialMediaasPoliticalParticipationTool-AnAppliedResearchonEgyptianSocial Media Users. Awad, Tamer & Kamel, Enas
Effective Management of Internationalization Strategy: A Case-Study on Egyptian- British Universities Partnership. Adel, Heba Mohamed & Zeinhom, Ghada