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Learn n' Digital Global, 23 El Hegaz, Giza (2026)

30/12/2021

Learn n’ Weekly News 🗞

Instagram vs TikTok in 2021!

** The most important news this week was about the popular photo app Instagram, which is currently in a rugged area full of challenges because of its rival TikTok.
We all know that Instagram is the biggest startup in the world of short pictures and videos, but after TikTok, Snapchat and others, the situation changed and declined a lot.

Throughout 2021, we saw that Instagram copied almost everything that TikTok offered, and even after the statements of Instagram Chief Adam Mosseri, expected the same thing to happen in 2022, where his recent statements confirmed that the next focus would be on Videos & Control, he also confirmed that Reels would remain the main focus they would focus on, with constant confirmation, "Transparency" where they will always provide information and data on how Instagram works to obtain the best results.

On the other hand, with the great developments, developments and achievements of TikTok, the pressure on Instagram is growing and will continue to try to catch up, even though it's an idea. "Imitation" and the idea of "reaction only" may cause future problems for Instagram, but Meta's CEO Mark Zuckerberg pointed out last June that Reels was and remains the largest contributor to increased interaction in all accounts due to customers switching to speed, delivery, and love for short videos.

This year has gone through intense rivalry between Instagram and TikTok, as Instagram's HQ continues to replicate TikTok's core features hoping to bring seasonal delight to Meta, through improved usage statistics and new participation figures showing that Instagram is still great, and still the leading statute in their eyes and the de factor leader Platform ever.
Actually it's not, as the reported usage demonstrated the reverse thus Instagram among the younger audience is decreasing unlike TikTok usage, which upsets Meta’s chiefs.

Here are Some of the many ways that Instagram has sought to hinder the growth of TikTok over the past 12 months by repeating and imitating its features and launching features to reduce using TikTok reels on Instagram platform.

1- Insta my true love to be a “Vertical Feed” as you can swipe up and down to browse stories replicated from TikTok.

2- Insta launched “restricted reach for re-posted” TikToks reels!

3- Insta launched “New Remix Option” you can share a reel on Instagram and at the same time you can create a video!

4- Insta imitated feature new music-focused creator tools with "Superbeat" which adds effects to a video.

5- "Add Yours" sticker It enables users to ask others to respond to the content of their stories, in order to create more engagement on their stories, which sounds similar to TikTok’s Duet feature.

6- Insta adds “Text to speech effects” which Provides artificial audio to read any textual combinations you add to your clips as lyrics with voice over.

7- “Longer clips in Stories” launched Insta a 60-second live test of videos in Stories instead of 15 second.

8- “ Auto-sync for music” typically like automatic sync option for TikTok, which enables users to synchronize uploaded videos with any music track they want to add.

9- Instagram has officially launched a feature “Reels replies in comments” to increase more engagement on user’s content.

10- “Audio Tab for reel clips” to search for sound specifically in the search tab in the application, making it easier to take advantage of trends based on music passages, with a focus on creating reels accordingly, and with this option you can save the Audio.

11- “live-stream shopping” as a live stream Holiday events, free shipping on purchases to increase conversion for e-commerce.

12- New ‘Collabs’ option you can share same content with friend as collaboration on feed post.

Is that a good thing? Will Instagram help slow down the momentum of TikTok?
We think it's interesting to know whether the constant Instagram rush into likeness to TikTok is life for him or is more like losing the ability to breathe to death.

23/12/2021

Learn n’ Weekly news 🗞

TikToK this week has so many updates!

📰 TikTok is preparing to become the third largest social media platform in the world in 2022 after Facebook and Instagram.
So his biggest answer was this week of updates and additions:
Adding this week's Live-Stream Intro with the aim of increasing user interaction, it may be a small addition from your point of view, but it's very important for TikTok Live users, you can now add a short text at the beginning of the live to welcome viewers.

TikTok brand advice and strategies!

📰 TikTok this week shared some brand advice and strategies to help them reach women. TikTok shows that women are still a neglected element that needs more focus because they are a terrible purchasing power, according to statistics from WARC, women control more than two thirds of global consumer spending, TikTok says 50% of its users are looking for products, shopping on TikTok, while 39% say it is TikTok videos that affect them most, In addition, 53% of TikTok's female users are excited to promote the brands they like through videos and comments in the app, so we think these insights are important and should be viewed.

TikTok Live Studio on your Desktop!
📰 For PC user, TikTok tests a new desktop streaming App called “TikTok Live Studio”, this new launch will enable users to stream live their content from their PCs to TikTok Live directly, facilitating more ways to communicate with the TikTok audience.
This new App is concentrate on “Game Streaming”, holds different game elements by the additional capacity to broadcast from your own desktop can facilitate new group of cases, in addition, TikTok audience has new options and control like Game Capture, Full screen, Program Capture, Mobile Capture, Video Capture, Camera, Image and Text.
However, this may be another consideration for planning your future video content, and with TikTok also focusing on shopping and adding more features to support e-commerce and increasing conversion, this new test could be valuable point for TikTok in the near future.

TikTok is testing a new "Repost" option to enhance the distribution of clips!

📰 TikTok tests "Repost" option with some users that will help them to re-share their clips with their followers after being published it before.
This could be a great additional, because once you repost your Clip it will be published with the previous likes and comments, in other words it will be a way to boost your favorite clip instead of send it separately so you can share it with your Friends.
By facilitating the redistribution of the shares, this increases the likelihood that misinformation will be spread more widely, taking only one click. Although TikTok is not necessarily known as a major source of deceptive information and harmful deceptive campaigns, adding the ability to re-engage more easily offers more potential on this front, which may be a problem.

After these updates, are you a TikTok marketing user for your brand?

10/12/2021

Learn n' Weekly news 🗞

Instagram offers more Protection features!

** Instagram has announced a set of new features which is designed for Instagram users to provide more protection to young users, as from the negative effects of overuse of the app and from abusers who may be safe within its network.

As a snapshot, in last September, as internal disclosure and reports from Facebook were released that showed that Instagram platform could have adverse mental health effects on their users, and that Facebook was well aware of this fact which need a tough decision, however Instagram has been working on this point for a long time.

Most important updates:

1- First, Instagram announced a new parental control option that will enable parents and guardians to place high restrictions on how much time their teenagers spend on Instagram Application.
This new option will make it possible for the parents to know how much time their child currently spends on Instagram; it is going to be a big face for the parents to restrict the time to be up to only 30 mints per day!

2- And also a good yield from this update, which is teenager’s users will now be able to notify their parents if they want to report someone, which offers a chance for parents and guardians to become more involved. Instagram also announced that it will be more options for this addition sooner.

3- Instagram will provide their users with a “Take a break” messages as a daily notification, this new option will make users to set reminders as an alarm to take some time away from the application after specific time with a reminder of
activity for 10, 20 or 30 minutes each day.

Share with us your opinion about these new updates.

09/12/2021

Learn n' Weekly news 🗞

WhatsApp Adds New Auto-Delete Options!

** WhatsApp adds another privacy feature, with the ability to configure all of your message chains to automatically delete after 24 hours, 7 days, or 90 days, from your default message timer you can control your chat with the person you have chatted with to be disappeared after specific time, that is an awesome feature for many people, though if you need a certain conversation to stay permanent, it's easy to bring your chat back again.
As we know that Message privacy is an addition that will undoubtedly be welcomed by many.

WhatsApp has also added a new option when creating a group chat on the App that allows you to run it for the groups that create it, this new feature is optional not compulsory and, does not change or delete any of your current chats on the App.

The biggest image of Meta is the integration of all its messaging tools, which allows mutual operation so if you use Instagram but your friend uses WhatsApp, you can still chat with each other across each app.

What's mentioned is an advantage, and the flaws are bigger!

However, many authorities have claimed and announced that adding more encryption option through Meta networks and platforms will help protect criminal activities, which making it easier for criminals to access these networks, while making it more difficult to track their actions.

Theoretically, with the new addition of encryption, no one and even Meta as cooperation will have access to the content of private conversations on WhatsApp, which authorities say will make it difficult for law enforcement authorities to track and arrest these groups across the three platforms.

25/11/2021

Learn n' Weekly news 🗞

New updates in Instagram and YouTube during this week.

** This week ends with many different updates in Instagram, released a new test of longer videos in the Stories, an official test of 60 second videos in the Stories that means that from now on the long videos will not be broken down into short videos of only 15 seconds.
The company's employees commented on this test that its primary goal is to leave more space for creators and content makers, either to see that the Instagram approach changes day by day to confront TikTok and prevent it from being in the forefront.
On the other hand, this month Instagram announced 3 basic tips for increasing followers and engaging them to your brand, which can be found through the link in the first comment.

As for YouTube, this week's addition was different, adding an option that enables you to reuse details from previous videos to simplify and speed up downloads, which may be useful, enabling you to reuse:
Title of the video, the description of the video, the language settings, and so on, this might save a lot of time for those who use YouTube regularly and always post on it, surely you won't download all your videos in the same detail, but copying part of it might help you and make it easier for you to post content.

13/11/2021

Learn n' Weekly news 🗞

Instagram will help you stop being addicted check the new updates!

** Yes! We're not addicted, but we don't hide you in secret. Social media is really addictive, all the time we are looking for the new one at Home Page. We search constantly for no purpose or purpose, just spend time and just waste it!

Even the decision to reduce the amount of time we spend on Social Media is difficult, so Instagram plans a new feature called "Take a Break", and once this feature is activated, the app will remind you to take a break after spending 10 to 30 minutes browsing.

You just have to put in the amount of time you want to spend on the app and the app will remind you after it's automatically over.

Instagram tests before this feature is officially released, and will probably be available to all users by the end of December.

A simple tool that can help you fight social media addiction.

06/11/2021

Learn n' Weekly news 🗞

Zuckerberg opens fire on Apple with great updates for content makers!

** In April 2021, Apple launched a new privacy and transparency update that forces apps to request approval from users before they will be tracked.
“Track” does their business for advertising purposes, most users chose not to be tracked “reject the message request of Track” so advertisers had difficulties targeting them.
Advertisers decided to reduce their spending in Snapchat, Facebook, Twitter and YouTube, as the result was not profitable at all, loss of $10 billion in revenue, Facebook alone lost $8 billion.
That's where the storm started!

So Mark Zuckerberg stated on his page on Wednesday, November 3, after changing the name of the company to “Meta” that he was not satisfied with what Apple was doing, stating that he rejected Apple's 30% value, and they in Meta are seriously seeking to create opportunities for creators to earn money from their work and the content they offer.

Mark also announced through the Post on Facebook that new updates would be added, and the first decision was to focus on Subscriptions, that will help content makers and creators avoid Apple's commission of up to 30%.

1st Update: Facebook added Link within Credit Studio, which can be shared via text or email to direct followers to subscribe outside the app using Facebook Pay instead of purchases from Apple, when people share through this link, content makers will keep all the money they earn, but Taxes excluded!

2nd Update: Zuckerberg said that content makers will be able to download their subscriber lists to "increase Ownership's audience."

3rd Update: Facebook is launching a new feature which is a bonus program that gives content makers between $5 and $20 for every new subscriber they get until the end of the year, a good deal!

And it's not going to end here, more updates are coming, and it's also interesting to know whether Apple is looking to retaliate against Facebook's attempt to sabotage its revenue collection or what's going to happen!

04/11/2021

Learn n' Weekly news 🗞

Facebook Partnership with Coursera!

** Facebook last week launched new courses meant to help the Marketers more in their field.

The first round is on advanced marketing analysis, and the second round on the creation and development of AR, which helps develop your skills in these areas.

As Facebook explained that:-
"The employment certificate was developed at Facebook Marketing Analytics in partnership with "Coursera", which provides you with skills are required to help start your career as a marketing analyst, without the need for expertise."

These courses may be useful in one way or another, so it's important to take an overview about them 👌.

28/10/2021

Learn n' Weekly news 🗞

Instagram makes new addition for Links will be available for all accounts in the Stories!

** Happy news for Instagram users, now you can add any links to your Stories without requiring to have 10 thousands of followers or without your account being verified.

Initially this feature was only available to those with verified accounts, or a certain number of followers, and after Instagram users shared and expressed their need for this feature, Instagram provided it easily to all users.

On the other hand, Mark Zuckerberg announced that Facebook and Instagram will see major changes next year.

Note: The update is available to all users around the world starting from today.

27/10/2021

Facebook plans to rename the company with a new name!

** Facebook is planning to change the name of its company next week to reflect its focus on "metaverse" construction.
The new name will be announced at the company's annual conference on October 28, but can soon be revealed.

Under the plans, Facebook will change the name of its holding company, but not the name of the platform?

Let's see tomorrow the conference's announcement!

21/10/2021

Learn n' Weekly news 🗞

Facebook adds new "Quick Access" links to your pages and most viewed personal files!

**Do you have private social media accounts you visit regularly?

That's the person you're watching, or your rival at work, or a colleague, or even your competitors from other brands.
We each have one or two people who monitor them, and now with this new feature it's easier.
Facebook is the process of accessing them, through "Quick Access" links, which appear in the search that highlights the most personal files, pages, and functions you constantly search in the application.
This addition is a simple addition, which may not have a significant impact on user behaviors, but may help make it easier for users to retain the most visible basic links.

16/10/2021

Learn n' Weekly news 🗞

Twitter is testing the possibility of making ads on Tweet Reports!

** A new option that Twitter is testing these days, is the possibility of making ads in “reply threads”, this is what Reddit announced before Twitter last month.

Will not appear, it’s still being tried, but many expect Twitter users to reject this change, specifically any change that will cause them to appear. But at the same time this change may be a new and different feature for content makers and brand owners.

Twitter says that the test is in its early stages, and that it will try to experiment with different strategies and ideas to get to the best picture in the end.

Share with us your opinion about this update in the below Comments.

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