University of London at AAST Cairo Egypt

From the AAST–UoL family, we would like to send our warmest wishes to all our students, alumni, and staff celebrating Christmas on the 7th of January 🎄✨

May this Christmas be filled with peace, joy, love, and beautiful moments with your families and loved ones.

عيد ميلاد مجيد 🎄

✨ Season’s Greetings from all of us at AAST.UoL ✨

As the year comes to a close, we would like to wish our students, alumni, academics, partners, and community a Happy New Year, and a joyful holiday season.

May this time bring you moments of rest, reflection, and happiness, and may the year ahead be filled with new opportunities, growth, and success.

Warm wishes and happy holidays to you and your loved ones. 🎄

🎄 Merry Christmas 🎄

Wishing everyone celebrating today a joyful Christmas filled with warmth, peace, and special moments with loved ones.
May the season bring happiness and light to your hearts. ✨

𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐎𝐮𝐫 𝐖𝐢𝐧𝐧𝐞𝐫𝐬 🏆✨⁣
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We would like to start by extending our sincere thanks to i-preneur , our technical sponsor, for their incredible support, commitment, and partnership throughout the competition. Your role was truly instrumental in making this experience impactful and meaningful for our students.⁣
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A heartfelt thank you as well to our 𝐬𝐭𝐮𝐝𝐞𝐧𝐭𝐬, 𝐦𝐞𝐧𝐭𝐨𝐫𝐬, 𝐚𝐧𝐝 𝐨𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐞𝐚𝐦 — your dedication, behind-the-scenes effort, guidance, and teamwork are what turned this competition into a real success.⁣
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And now, the moment we’ve all been waiting for…⁣
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🥇 𝟏𝐬𝐭 𝐏𝐥𝐚𝐜𝐞: STEM Dakahlia ⁣
🥈 𝟐𝐧𝐝 𝐏𝐥𝐚𝐜𝐞: Evolution International School⁣
🥉 𝟑𝐫𝐝 𝐏𝐥𝐚𝐜𝐞: EIS & Al.Hodda International School ⁣
🏅 𝟒𝐭𝐡 𝐏𝐥𝐚𝐜𝐞: DSBHK⁣
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𝐂𝐨𝐧𝐠𝐫𝐚𝐭𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬 to all the winning teams — and to every participant who showed commitment, creativity, and resilience throughout the journey. This competition was not just about winning, but about learning, growth, and stepping up with confidence.⁣
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Well done to everyone involved — your passion and hard work truly showed. 𝐒𝐞𝐞 𝐲𝐨𝐮 𝐢𝐧 𝟐𝟎𝟐𝟔 𝐚𝐭 𝐁𝐂𝐂 𝐑𝐨𝐮𝐧𝐝 𝐅𝐢𝐯𝐞. ✨

𝐃𝐚𝐲 𝟒 𝐨𝐟 𝐭𝐡𝐞 𝐁𝐂𝐂 | 𝐏𝐢𝐭𝐜𝐡 𝐃𝐚𝐲 🎤✨⁣

⁣Day 4 was all about 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞, 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐜𝐨𝐮𝐫𝐚𝐠𝐞.⁣

⁣All the participating schools⁣

👉 Dakahlia STEM High School , Alhoda International School, Evolution International School - NEWGIZA, EIS - Egyptian International School, horus language school, Deutsche Schule Beverly Hills , Alsoon International School , BSE, New Vision International School of Egypt, Bedayia International School, came in fully prepared and ready to pitch — and honestly, they did an incredible job.⁣

⁣Each team showcased not only their ideas, but also their 𝐜𝐨𝐦𝐦𝐢𝐭𝐦𝐞𝐧𝐭, 𝐭𝐞𝐚𝐦𝐰𝐨𝐫𝐤, 𝐚𝐧𝐝 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲. The level of preparation made it extremely challenging for our judges to choose between them — 𝐞𝐯𝐞𝐫𝐲 𝐩𝐢𝐭𝐜𝐡 𝐡𝐚𝐝 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐬𝐩𝐞𝐜𝐢𝐚𝐥.⁣

What made the day even more meaningful was the presence of 𝐩𝐚𝐫𝐞𝐧𝐭𝐬, 𝐟𝐫𝐢𝐞𝐧𝐝𝐬, 𝐚𝐧𝐝 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐞𝐫𝐬, who came to cheer, celebrate, and share this proud moment with the students. The room was filled with excitement, nerves, applause, and big smiles.⁣

A powerful reminder that when young minds are given the space to think, create, and speak — 𝐭𝐡𝐞𝐲 𝐫𝐢𝐬𝐞 𝐛𝐞𝐚𝐮𝐭𝐢𝐟𝐮𝐥𝐥𝐲. 🌟⁣

⁣So proud of every single participant. This was not just a competition, it was a celebration of effort, growth, and belief.

𝐃𝐚𝐲 𝟑 𝐨𝐟 𝐭𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐚𝐬𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐰𝐚𝐬 𝐚𝐥𝐥 𝐚𝐛𝐨𝐮𝐭 𝐬𝐤𝐢𝐥𝐥𝐬, 𝐜𝐥𝐚𝐫𝐢𝐭𝐲, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞-𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠.⁣

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We started the day with a powerful financial forecasting session delivered by our talented alumni Mr. Ismail Nashed , who guided students through the essential financial tools they need to analyze the case under study and taught them how to turn numbers into meaningful insights.⁣

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Right after, our students moved into interactive activities with the amazing iPreneur team, followed by dedicated work time on their case. With the support of Mr. Ismail, the i-preneur coaches, and their mentors, students received hands-on guidance to sharpen their analysis and strengthen their final pitch.⁣

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We closed the day with a truly inspiring and much-needed session by Eng. Khaled Degwy one of Egypt’s leading experts in training and development. He explored anti-stress strategies and practical tools to help students manage academic pressure, big decisions, and the challenges that come with being in their final school years. The session was energetic, interactive, and incredibly impactful.⁣

Day 3 wrapped up with students heading off to finalize their pitches for the final round.⁣

𝐒𝐭𝐚𝐲 𝐭𝐮𝐧𝐞𝐝 — 𝐭𝐡𝐞 𝐟𝐢𝐧𝐚𝐥𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐨𝐮𝐭𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐫𝐞𝐬𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐨𝐮𝐫 𝐲𝐨𝐮𝐧𝐠 𝐭𝐚𝐥𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐜𝐨𝐦𝐢𝐧𝐠 𝐧𝐞𝐱𝐭! ✨

𝐃𝐚𝐲 𝟐 𝐨𝐟 𝐭𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐚𝐬𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐰𝐚𝐬 𝐩𝐚𝐜𝐤𝐞𝐝 𝐰𝐢𝐭𝐡 𝐢𝐧𝐬𝐢𝐠𝐡𝐭, 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐞𝐧𝐞𝐫𝐠𝐲!⁣
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We kicked off the day with Dr. Nihal Ayad and Mr. Moataz El. Toukhy, who delivered a powerful blend of theory and hands-on practice marketing session. Our students explored key marketing concepts — from the 4Ps to market segmentation — and saw how these tools shape real business decisions.⁣
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Then came an eye-opening session by field expert Dr. Suzan Salem, who highlighted inspiring examples of companies leading with business-with-impact models — perfectly aligned with this year’s case study theme.⁣
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And of course, the day wouldn’t be complete without the 𝐞𝐧𝐠𝐚𝐠𝐢𝐧𝐠 𝐭𝐞𝐚𝐦-𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚𝐜𝐭𝐢𝐯𝐢𝐭𝐢𝐞𝐬 led by our amazing partners at iPreneur, keeping the spirit high and the teamwork stronger than ever.⁣
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𝐀 𝐟𝐮𝐥𝐥 𝐝𝐚𝐲 𝐨𝐟 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠, 𝐚𝐩𝐩𝐥𝐲𝐢𝐧𝐠, 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐧𝐠, 𝐚𝐧𝐝 𝐠𝐫𝐨𝐰𝐢𝐧𝐠 — 𝐞𝐱𝐚𝐜𝐭𝐥𝐲 𝐰𝐡𝐚𝐭 𝐁𝐂𝐂 𝐢𝐬 𝐚𝐥𝐥 𝐚𝐛𝐨𝐮𝐭!⁣
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Stay tuned for more highlights for day 3, and 4 coverage✨

Here we come with the 4th round of the “ 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐂𝐚𝐬𝐞 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧” for High School Students. The BCC is an exclusive event founded by Dr. Lamiaa EL Azzazy, hosted by the University of London RTC at AAST Cairo for 11th and 12th graders interested in Business, Management, Economics, and Finance.

The Competition provides students with a real-world experience and the opportunity to network with and learn from academics and influential industry experts to better understand the business eco-system.

The Aim of the competition is to help students understand more about the different fields of Business through dynamic workshops.

During the 1st day Mrs Farah Amr, our dear Alumni and associate consultant at strategic gears, explained the PESTEL and SWOT analysis. , teams learned about the external environment effects on a business and applied it to the Business Case presented to them. And we ended up the first day with an outstanding Career development session lead by Mr Islam Roushdy , certified career coach, regional L&D Head.

Teams directly applied these concepts coached by our amazing mentors “Our UOL Students”.

This year’s case study was specially developed by our technical partner, the i-preneur team, ensuring an engaging and relevant learning journey for every participant.

✨ To know more about the competition, stay tuned, for more coverage. ✨

🎉 𝐂𝐞𝐥𝐞𝐛𝐫𝐚𝐭𝐢𝐧𝐠 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞 𝐚𝐭 𝐭𝐡𝐞 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐢𝐭𝐲 𝐨𝐟 𝐋𝐨𝐧𝐝𝐨𝐧 – 𝐀𝐀𝐒𝐓 🎉⁣

Today, we proudly celebrated our Top Achievers Worldwide in a special ceremony where H.E. Prof. Ismail Abdel Ghafar, President of the Arab Academy for Science, Technology and Maritime Transport, honored our outstanding students with their The London School of Economics and Political Science (LSE) Top Achiever Certificates.⁣

These prestigious certificates are awarded by the London School of Economics (LSE) to students who rank among the Top Achievers worldwide in their subjects — a remarkable milestone that reflects exceptional dedication and academic excellence.⁣

The ceremony was held in the presence of:⁣

- Prof. Tareq Abdeen Abdeen, Dean of Collage of Management & Technology⁣
- Dr. Hala Fares, Head of International Programmes department, CMT⁣
- Dr. Lamiaa EL.Azzazy , Director of the University of London Programmes at AAST, SV⁣
- Dr. Ghada ElSayad, Head of Quality Assurance Department, CMT⁣
- Dr. Hady Abozeid, PhD (UK), CPA , Vice Dean for Educational Affairs, CMT⁣

🌟 This year’s honoured students are:⁣

- Mohamed Amr – Top Scorer Worldwide in Accounting⁣
- Malak Moussa– Top Achiever Worldwide⁣
- Fowz Hussein – Top Achiever Worldwide⁣
- Marwan Shamsia – Top Achiever Worldwide⁣

We are incredibly proud of their achievements and commitment. Their success reflects the strong academic partnership between the Arab Academy and the LSE, and the excellence of our students who continue to shine on a global stage.⁣

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✨ 𝐂𝐨𝐧𝐠𝐫𝐚𝐭𝐮𝐥𝐚𝐭𝐢𝐨𝐧𝐬 𝐭𝐨 𝐚𝐥𝐥 𝐨𝐮𝐫 𝐓𝐨𝐩 𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐫𝐬 — 𝐲𝐨𝐮 𝐦𝐚𝐤𝐞 𝐮𝐬 𝐩𝐫𝐨𝐮𝐝!

Meet Coach Zeinab Ahmed Alsayed

Zeinab is a Senior Organizational Development & Career Coach, with an exceptional Organizational Development and Career Coach, as well as a certified Professional Trainer dedicated to unlocking leadership potential and aligning talent with organizational goals.

With an HR Professional Diploma and extensive experience in HR/OD project design and ex*****on, she has led major transformation initiatives—including establishing internal Training & Coaching Academies, leading Succession Planning programs, and implementing data-driven 360-degree assessments and development plans.

Her work focuses on empowering individuals through tailored coaching that enhances performance and helps them identify the career paths best aligned with their strengths and aspirations.

Meet our Guest Speaker

Sara Helal is a leading Master Trainer, Business Mentor,ICF Career coach and Training Quality Consultant with over 19 years of experience in empowering coaches, trainers, entrepreneurs, and service-based business owners. She specializes in helping purpose-driven professionals discover their true calling, build a unique competitive edge, and transform their expertise into impactful, profitable training and coaching businesses.

Known for her creativity, authenticity, and deep human connection, Sara has trained thousands of trainers and coaches across the region. She brings expertise in innovative instructional design, personal branding, business development, and the psychology of marketing. Sara is also the Leading and the chairwoman of Development Performance Improvement Center for Training and Consultation in Egypt.

Meet HR Consultant Eng. Nada Gad.

Nada is an HR and Human Development Consultant with over 20 years of experience in operations, business management, and building organizational systems across Egypt, Saudi Arabia, and the UAE.

As the Founder of Mind Navigation, she designs youth development programs (15–21), offers business consulting, and supports brand identity creation.

As CEO & Co-Founder of Smartistic Lab, she leads an EdTech company specializing in Robotics, VR, and AI education.

She also serves as an HR Consultant with Rawaj & JESR, focusing on talent acquisition and developing HR systems.

Her expertise spans the full HR spectrum—organizational structures, policies, job descriptions, performance systems, and senior-level recruitment.