Cairo Ad School

Strategic Planner at Tarek Nour Advertising / Brand Consultant
Israa embarked on her professional journey over two decades ago, building her expertise in brand and communication strategy across both the client and agency landscapes. Her career has taken her through various markets, including Sudan, the UAE, and Egypt, with a significant focus on the competitive telecom industry.

Currently, Israa holds the position of Strategic Planner at Tarek Nour Advertising, where she continues to apply her deep knowledge in crafting brand stories.

Driven by an unwavering curiosity and a commitment to delivering truth, Israa’s approach ensures that every strategic decision contributes to meaningful and impactful storytelling.

Brand & Communication Strategist

The Missing Voice in Advertising”

Advertising today is full of creative ideas, formats, and executions.
But the one thing that makes it work—the voice of the customer—is often missing.

Account planning was built to bring that voice into the room.
To bridge research and creativity.
To make sure we’re not just saying things… but saying the right things to the right people.

Looking forward to unpacking this at the Monster Talk.
If you care about strategy, insight, and building work that actually landsthis one’s for you

The Talk will be on Saturday, 9May, @3:00 PM. As usual it's a must to attend for CAS Students and Alumni no confirmation needed.
If you would like to join us please send us an email with your name & job role and wait for the confirmation email [email protected]

APPLY NOW — Limited spots left.

Whether you’re looking for a full diploma or a focused course, Cairo Ad School gives you the chance to learn advertising the real way… by DOING.

Start your journey, work hand in hand with industry experts, and build real experience — not just theory.

Programs starting soon.
For full details (content, payment plans & installments), check the link in bio or contact us to help you choose the program that fits you best.

– 6 months installments with CIB Credit Card
– 15% OFF for undergraduates & fresh graduates (up to 2 years)

Apply Now and start your creative journey.

At Cairo Ad School, our values are more than words — they’re the DNA of every step in our journey.

We believe in bold creativity, global perspective, and real-world impact.
Our students don’t just learn creativity — they meet the real world of advertising; they live it, shaping stories that win awards and move audiences.

From CAS to the world, we stand for PRACTICALITY, RELEVANCE, and EXCELLENCE— values that fuel the next generation of creative leaders.

For the first time, our Development Session is open to everyone — not just CAS students.
This Saturday April 18th, join Yasser Ghoneim for a deep dive into how AI is reshaping the way creatives approach a brief.

In “Cracking a Brief with AI,” Yasser breaks down what to trust, what to question, and how to keep the human touch at the center of your ideas — even in an AI‑driven world.

This isn’t a session about using tools.
It’s a session about thinking using them.

🗓 Saturday, 18 April
⏰ 3:00 PM
📍 Cairo Ad School

Come ready.
Come prepared.
Bring your questions — we’re diving deep

If you would like to join us, please send us an email with your name & job role, and wait for the confirmation email
[email protected]

About the Role

We are looking for a Marketing Growth Lead who doesn’t just run campaigns but builds the systems that power them. This is a high-impact “bridge” role sitting at the intersection of Growth Strategy, Customer Experience, and Marketing Technology.
You will be responsible for aligning our marketing efforts with product development and technical infrastructure to create a seamless, high-converting customer lifecycle.


Key Responsibilities

• Bridge the Gap: Act as the primary liaison between Marketing, Product, and Engineering teams to ensure our growth experiments are technically sound and product-aligned.
• Full-Funnel Ownership: Own the entire customer journey—from initial technical acquisition and frictionless onboarding to long-term retention and expansion.
• Growth Operations & Tech Stack: Oversee our “Growth Stack” (CRM, Analytics, Automation), ensuring data flows correctly between platforms to provide a 360-degree view of the customer.
• Experimentation Engine: Design and lead rapid A/B testing across the website and in-app experiences to optimize for “Time to Value” and conversion.
• Data-Driven Experience: Leverage product analytics and user feedback to identify friction points and architect personalized digital experiences.


Who You Are

• Strategic & Technical: You are as comfortable discussing high-level ROI with the CEO as you are discussing API integrations or data taxonomy with developers.
• Experience-First: You believe growth comes from a superior user experience, not just increasing ad spend.
• Data-Obsessed: You don’t make decisions without data and are proficient in tools.
• Bridge Builder: You have a proven track record of influencing product roadmaps and translating complex technical concepts into actionable marketing strategies.


Qualifications

• 5+ years in Growth Marketing, Product Marketing, or Growth Operations.
• Proven experience in bridging marketing and product teams in a SaaS or tech-driven environment.
• Deep expertise in marketing automation and the modern data stack.

Location: New Cairo
Apply: [email protected]
Subject: Marketing Growth Lead

THE INDUSTRY MONSTER OF OUR UPCOMING MONSTER TALK IS Muhammad Korayem

began his journey of self expression through words, then moved into photography and editing, driven by constant experimentation. Over time, he discovered what he had been shaping all along: directing. Seeking to elevate his craft, he joined GoodPeople, where he grew from assistant producer to creative producer, exploring a wider and more complex creative world. Today, he approaches directing as his language of existence, transforming human signals into stories that leave a lasting impact.
His journey includes directing Ahmed Santa by Ahmed Santa, his first high production project; Flowered, a deeply personal work that reflects his sensitivity to visual poetry; Sounds of Love, which embodies his belief in love, belonging, and existence while reinforcing passion as his core driving force; and Jan Burger, a project that highlights his versatility in brand storytelling. Projects with Visa and the city of Mecca mark important milestones, reflecting the expansion of his vision into both global narratives and deeply rooted cultural stories.
His work spans advertising, music videos, and digital content, a range clearly represented in the Vodafone Cash campaign “Win 1,000,000 EGP with Vodafone Cash.”

Beyond the craft, Korayem’s philosophy is rooted in the human dimension. He believes that true creativity is born from letting go of labels and justifications, shedding what is excess, and embracing the purity of human connection. His work is not merely visual, but an ongoing exploration of existence, capturing signals of humanity and transforming them into stories that resonate.

The Talk will be on Saturday, 14 Feb, @ 3:00 PM. As
usual it's a must to attend for CAS Students and Alumni no confirmation needed
If you would like to join us please send us an email with your name & job role and wait for the confirmation email
[email protected]

Everyone is a hack. 👽
Only the smart ones turn it into a system.💫
Embrace the chaos, use it as your fuel, and let us help you shape it into a strategy 🚀

Level up your branding game and
unleash your creative genius!
If one of these jobs is your role then those programs are for you!! Join our mind-blowing programs and learn how to captivate your audience with killer ideas.

genius!
Unleash your inner creative
If one of these jobs is your role then those programs are for you!! Join our programs and become the ultimate agency key player.

Gain new skills, boost your creativity, and be part of the busybee team.

Good advertising doesn’t come from one great thought.

It comes from discussion, doubt, research,
different perspectives, and a lot of back and forth.

That’s the part no one sees,
but it’s what makes the idea worth it.

🚀Liked by mirnagouda and others cairoadschool
6 Level up your digital game with our
programs! 📱💻

If one of these jobs is your role then those programs are for you!! Stay ahead of the trend and unlock the secrets to creating captivating content that captures attention. 🌟 Join us and be a digital content
mastermind!