What are the opening hours?

Monday 10am - 11:45pm Tuesday 10am - 11:45pm Wednesday 10am - 11:45pm Thursday 10am - 11:45pm Friday 10am - 11:45pm Saturday 10am - 11:45pm Sunday 10am - 11:45pm

MINISOEgypt

Good quality well designed We’re here to help today’s youth discover affordable little joys

The MINISO brand founder Jack Ye gained inspiration for MINISO .

which stocked good quality, well designed, and inexpensive products that were mostly manufactured in China. with his knowledge and experience in product development, supply chain, and the fashion industry, Jack established MINISO with its headquarters in Guangzhou, China, a brand catering to young people around the world. Following 7 years rapid growth, MINISO has now opened more than 4,200 store

s in over 80 countries and regions, including the US, UK, Canada, Australia, Spain, UAE, India, and Mexico. A retailer delivering fun, high-quality new goods

We have a saying at MINISO that “a better life has nothing to do with the price” – and that is the mission that drives us to deliver well-made and highly-designed goods for value- and quality-conscious consumers worldwide. From our product development to the feeling we want our customers to have, MINISO is based on three core principles:

· Affordable high quality: guides our decisions from design to materials

· Joy: the response our customers experience while in our stores

· Lighthearted: the relaxed and happy feeling when encountering the large variety of goods available

And in 2020, MINISO launched a new slogan, “Life is for fun, MINISO.” MINISO aims to become a brand that is even better in tune with today’s youth, more clearly understanding their attitudes and behaviors in order to bring them the most enjoyable shopping experience possible. It is their voices we hear when we create “back to basics” designs that mimic nature or select new brand partnerships. MINISO has collaborated with world-famous brands including Coca Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears and Beijing’s Palace Museum, releasing playful crossover products that have been hugely popular with our shoppers. We believe we have one of the most flexible retail business models – from our franchise operation structure to our world-class supply chain sourcing materials and manufacturing – that allows us to bring new and trendy products to shelves frequently. To keep that product pipeline full and in a continued commitment to original design, we have established the MINISO Design Academy (MDA), and teamed up with some of the best designers from Finland, Denmark, Norway, Spain and South Korea to create high-quality products that skillfully blend creativity and practicality – winning the brand a series of international design accolades such as the iF, Red Dot and A’ Design awards. We believe these core elements of our business will continue to be our winning retail formula in years to come. MINISO has opened its branch in Egypt in 2017 with a total of 19 stores including: (City Center Maadi - City Stars - Cairo Festival City Mall - Downtown Mall - Point 90 1&2 - City Center Almaza - Madinaty Open air Mall - Dandy Mall - Mall of Arabia 1&2 - Mall of Egypt - Lebanon St. - Alex City Center - San Stefano Mall - Hurghada City Center - Senzo Mall - Mall of Tanta - Mansoura)

Operating as usual

31/12/2024

Merry Christmas and Happy New Year!🎄🎉
May the peace of Christmas and the renewed hope of 2025 be with you always! ✨❤️

30/12/2024

MINISO body splash 🔥🔥
من أفضل السبلاشات اللي هتجربوها 🤩 ريحته وهمية وكمان ثابت على الجسم لفترة طويلة 🤭🤭 حجمه كبير و ريحته حلوه جدا و طبعا سعره حكايه 😍 متوفر دلوقتي علي موقعنا الرسمي اطلبوه معانا ❤️و كمان في عرض شحن مجاني لو طلبتوا اي اوردر بداية من ٥٠٠ ج من خلال موقعنا الرسمي و يوصلكم لحد باب البيت 😎😎

28/12/2024

العطور المفضله ليكوا دايما رجعت من تاني 😉💃 عطور مميزه من MINISO ❤️😎 متوفره كلها دلوقتي من خلال موقعنا الرسمي 💃مختلفه و تنفع هدية شيك و رقيقة جدا 🥰 اطلبوها دلوقتي معانا 🥳💕و كمان ف شحن مجاني لجميع المحافظات لو طلبتوا اوردر بداية من 500 جنيه او اكتر من خلال موقعنا الرسمي 🛍️😍

26/12/2024

Dive Into Comfort with Our Adorable Shark Plush Toy! 🦈
Looking for the perfect cuddle buddy? Meet your new best friend – our soft, huggable shark plush toy! 🛋️💙

22/12/2024

MINISO Yoga Mat ❤️
سجاده اليوجا من MINISO 🧘‍♀️🤩 جودة عالية 😉🔥 متينة و مريحه للامتصاص و بتحافظ علي التوازن خفيفة الوزن و سهله تاخدوها معاكم في اي مكان 😍❤ يلا مستنين ايه اطلبوها معانا دلوقتي 🔥🔥 و كمان عرض الشحن بيكون مجاني لجميع المحافطات وبيوصلكم لحد باب البيت لو طلبتوا اوردر بداية من 500 ج من خلال موقعنا الرسمي 🥰🔥❤️ و متنسوش تزوروا موقعنا الرسمي عشان تشوفوا الكوليكشن الجديد من جميع المنتجات ❤️🥳

20/12/2024

Miniso plushies can be your new best friend 😍🤭

19/12/2024

اللانش بوكس من MINISO عليها عروض و سعرها 69.90 بدل 139.90
😎😍 متوفره دلوقتي علي موقعنا الرسمي 😌🥳 و كمان الشحن مجاني لجميع المحافظات لو طلبتوا اي اوردر بداية من 500 ج من خلال موقعنا الرسمي 😀
يلا مستنين ايه زوروا موقعنا الرسمي دلوقتي 🛍️🛒 واطلبوا كل اللي نفسكم فيه 😉❤️

17/12/2024

MINISO PERFUME ❤️
متوفرة معانا رائحه مميزة و جميلة جدا ثبات يكمل معاكي اليوم 😍 الكمية محدودة 🤭❤️ تقدري تطلبيها دلوقتي من خلال موقعنا الرسمي و كمان الشحن بيكون مجاني في حاله طلب اي اوردر بدايه من 500 جنيه او اكتر من خلال موقعنا الرسمي 🤩🤩🔥

13/12/2024

الكوليكشن الجديد لسه متوفر معانا دلوقتي علي موقعنا الرسمي ❤ فيه كل ال plush toys اللي بتحبوها من MINISO 😉 و كمان الشحن مجاني لجميع المحافظات لو طلبتوا المنتج من خلال موقعنا الرسمي 💃😎 يلا مستنيين ايه اطلبوهم معانا دلوقتي💃💃

12/12/2024

Which water bottle suits your taste? ❤
Find your nearest Miniso store or order from our website now ❤

09/12/2024

لو ملحقتش عروض ال Black Friday يبقي متفوتوش عروض اخر السنه من MINISO تخفيضات حتي 50 % الكمية محدودة جدا 🏃‍♂️.❤

03/12/2024

Snuggle up with the adorable PenPen plushes from Miniso! ❤😍

26/11/2024

متفوتوش عروض ال Black Friday من MINISO تخفيضات حتي 80 % الكمية محدودة سلام 🏃‍♂️.😂

22/11/2024

عروض ال Black Friday من MINISO مش بتخلص سعره الان 559.90 بدل من 799.90
الكمية محدودة سلام 🏃‍♂️.😂

21/11/2024

الحقوا عروض عروض ال Black Friday من MINISO متاحة دلوقتي على موقعنا الرسمي:
https://minisoegypt.com/collections/black-friday
الكمية محدودة 😍

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Our Story

MINISO is a Japanese -inspired variety store offering a wide range of selected goods for the youth of today. Founded in 2013 by Chinese entrepreneur Ye Guofu, MINISO has opened more than 3,900 stores in over 70 countries and regions in just seven years, including the US, Canada, Australia, Spain, Russia, India, and Mexico (by the end of 2019).

MINISO is not just a brand but also a lifestyle advocate, and shares its vision of “a better life has nothing to do with the price” with all its customers. The reason for MINISO’s rapid success is its dedication to bringing young consumers well-made products at reasonable prices, allowing them to enjoy a better quality lifestyle on a budget.

“Affordable high quality”, “Joy” and “Lighthearted” are the values at the very heart of the brand. “Affordable high quality” is its permanent goal in terms of product development, as it strives to offer consumers inexpensive and well-designed goods. “Joy” describes customers’ natural response to the open, comfortable shopping experience and fun vibes at MINISO, while “Lighthearted” defines their relaxed and cheerful mood when choosing from the wide range of affordable goods in-store.

In 2020, MINISO started afresh by endowing the brand with more meanings. On May 16, the brand announced a new slogan: Life is for fun, MINISO. MINISO aims to become a brand that is in tune with young people today, better understanding their attitude and feelings to bring them the most enjoyable shopping experience possible.

MINISO will always uphold its “product first” key corporate strategy and follows the very latest trends among Generation Z consumers, a quality-conscious group who the brand remains dedicated to. MINISO listens carefully to its customers’ needs when developing products, creating “back to basics” goods with simplistic designs that mimic nature. By updating its products every seven days, and sourcing from world-class suppliers while offering the best value, the brand can rapidly set trends, particularly in the fields of homeware, digital accessories, health and beauty, toys and textile goods.

Since founding, MINISO has collaborated with world-famous brands including Coca Cola, Marvel, Hello Kitty, Sesame Street, Mickey and Minnie, Pink Panther, We Bare Bears, and Beijing’s Palace Museum, releasing playful crossover products that are hugely popular with young consumers.

In a continued commitment to the original design, the brand has established the MINISO Original Design Academy (MOD) and teamed up with some of the best designers from Finland, Denmark, Norway, Spain, and South Korea to create high-quality products that skillfully blend creativity and practicality – winning it a series of international design awards such as iF, Red Dot and the A’ Design Awards.