AUC Onsi Sawiris School of Business publication aiming to deliver insights about trends that affect our economy.
29/01/2026
Family businesses aren’t just making profits, they’re shaping Africa’s future.
From values to vision, legacy to leadership, they’re proving that real impact is measured in generations, not quarters.
Read full article here: https://zurl.co/fXtpK
26/01/2026
Egypt is at a crossroads. With a young workforce and rising migration, the question isn’t potential, it’s preparation. From skills gaps to women’s participation, this article explores how skilling and migration together can drive inclusive growth.
Read the full article here: https://zurl.co/Ddlg0
22/01/2026
Can AI actually make our roads safer? From smart vehicles to intelligent traffic systems, technology is changing how lives are protected on the road.
Read the full article here: https://zurl.co/5RguF
19/01/2026
Degrees alone aren’t enough anymore. Real learning happens when classrooms meet the real world. This article explores why partnerships between universities and industry matter now more than ever.
Read the full article: https://zurl.co/R5Gal
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15/01/2026
AI can speed up research, but should it shape it? From literature reviews to argument refinement, AI is transforming academic work. This article explores how researchers can use these tools responsibly, without losing their voice, ethics, or scholarly rigor.
Read the full article: https://zurl.co/LMrHe
12/01/2026
Hiring your clone might feel safe… but is it smart?
Innovation thrives on difference, not sameness. Embrace diversity, challenge the status quo, and build teams that think beyond the mirror.
🔗 Read the full article:
https://zurl.co/usMBR
08/01/2026
Money shapes our daily lives , yet few truly understand how it works. This article explains why financial literacy matters more than ever. Read the full article here: https://zurl.co/1N7Jy
05/01/2026
They don’t “use” technology, they live it.
Gen Alpha is forcing education to evolve faster than ever. From AI to gamified learning, the old classroom rules no longer apply. Are we keeping up?
Read more full article here:
https://zurl.co/xX713
As the new year begins, we wish you a happy and successful 2026, filled with growth, opportunity, and meaningful achievements.
29/12/2025
Is passion overrated? We’re constantly told to love what we do, yet for most people, that’s not always the case. This article questions our obsession with passion at work. Read the full article here: https://zurl.co/MCNxa
26/12/2025
Marketing for profit? That’s old news. Marketing for social good is the future. Learn why it’s more than a trend , it’s a strategic necessity.
Read the full article here:https://zurl.co/R96iZ
25/12/2025
Sending you warm Christmas wishes from all of us at Business Forward, with our best hopes for a peaceful and joyful season.