13/07/2023
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4494222
Virtual Shopping in The Metaverse: How Brand Engagement in Self-Concept Influence Brand Loyalty
The purpose of this research is to explore the relationship between brand engagement in self-concept and brand loyalty in the virtual shopping in the metaverse.
21/11/2022
International Journal of Entrepreneurial Behavior and Research . Q1 Indexed in Scopus , Australian Business Deans Council Journal Quality List, Association of Business Schools (3; United Kingdom). Impact Factor 6.30
06/04/2022
Life after COVID-19: What if we never go back to office?!
Volume 40 (2021): Issue 2 (December 2021)
The Irish Journal of Management (IJM) aims to publish well-written and well researched articles that will contribute to the understanding of management-related issues in both Irish and international contexts. The journal welcomes contributions from a wide range of management viewpoints, including in...
06/04/2022
Chartered Management Institute Member! Alhamdulilah 🙏
06/04/2022
Thank you for the kind gesture UITM!