Writing heros

diversity :)

what is workforce diversity?
Is a work force consisting of a broad mix of workers from different racial and ethnic background of different ages and genders and of different domestic and national cultures.

why study marketing?

Students are attracted to studying marketing because you get to build a solid foundation of business skills as well as expertise in marketing. If you’re interested in business, psychology or social studies then you may well be suited to a degree in this field. Marketing covers everything from advertising to market research, so it appeals to a wide variety of students and you’ll have time during your degree to discover which field is best suited to you.

goodluck :)

Dear small business holders,

you are free to ask for consultation in your e-business or social network business.
contact me through direct messages.Rates will differ according to consultation type.

thanks,
ADMIN

Q1: What is value-based organization?

Definition 1: Value-based organization as a concept refers to an organization where organizational values are defined and applied in leadership in terms of increasing motivation of personnel, commitment, and rewarding.

Furthermore, in value-based organizations, organizational values are used to foster better communication and to reinforce decision-making and preferred actions (Viinamäki, 2012)

There is no shared definition in literature and the term VBO is often used without specifying what is meant by it exactly.

Definition 2: A key element within studies on VBOs is that those organizations have an ideal mission and identity (Bruni & Smerilli, 2009).

blunders examples to be more clear?
Examples?

• Braniff International translated a slogan touting its finely upholstered seats "Fly in Leather" into Spanish as "Fly Naked."
• Clairol launched a curling iron called "Mist Stick" in Germany even though "mist" is German slang for manure.
• Coca-Cola's brand name, when first marketed in China, was sometimes translated as "Bite The Wax Tadpole."
• Colgate launched toothpaste in France named "Cue" without realizing that it's also the name of a French pornographic magazine.
• Coors translated its slogan, "Turn It Loose," into Spanish, where it is a colloquial term for having diarrhea.
• Electrolux at one time marketed its vacuum cleaners in the U.S. with the tag line: "Nothing sucks like an Electrolux."
• Ge**er marketed baby food in Africa with a cute baby on the label without knowing that, in Ethiopia, for example, products usually have pictures on the label of what's inside since many consumers can't read.
• Ikea products were marketed in Thailand with Swedish names that in the Thai language mean "s*x" and "getting to third base."
• KFC made Chinese consumers a bit apprehensive when "finger licking good" was translated as "eat your fingers off."
• Mercedes-Benz entered the Chinese market under the brand name "Bensi," which means "rush to die."
• Nike had to recall thousands of products when a decoration intended to resemble fire on the back of the shoes resembled the Arabic word for Allah.
• Panasonic launched a Web-ready PC with a Woody Woodpecker theme using the slogan "Touch Woody: The Internet Pe**er."
• Parker Pen, when expanding into Mexico, mistranslated "It won't leak in your pocket and embarrass you" into "It won't leak in your pocket and make you pregnant."
• Pepsi's slogan "Pepsi Brings You Back to Life" was debuted in China as "Pepsi Brings You Back from the Grave."
• Puffs marketed its tissues under that brand name in Germany even though "puff" is German slang for a brothel.
• The American Dairy Association replicated its "Got Milk?" campaign in Spanish-speaking countries where it was translated into "Are You Lactating?"
• Vicks introduced its cough drops into the German market without realizing making "Vicks" slang for s*xual in*******se.

Dear members,

this is an informative page, so you can learn more about business and marketing management,
if you need any help related to writing an article or an assignment, please don't hesitate to contact me on messages.

ADMIN

What are blunders?
A blunder that results from offering an inappropriate product or service that has negative economic impact on the firm or from how the product/service is offered. This occurs when a product or service offered does not meet societal needs or cultural norms.

It could be because of:
1- Culture Clash: in spite of cultural misunderstanding. Personal mannerisms acceptable in the United States may be offensive in other nations.
2- Global Blunders:
Language is another cultural barrier. A word, brand or product name in one language may have an entirely different meaning in another.

For example, names can pose a problem. Ge**er, the baby food company, has a problem in France, where “Ge**er” translates as “vomit.” Microsoft’s Vista translates to “frumpy woman” in Latvia. Some companies are lucky. Nike’s name in China is modified to “Nai Ke” which translates as “Endurance Conquer.” Even colors can make a difference. In the U.S., white is a color for purity; in Japan, it represents death. Red connotes danger in the U.S., but it symbolizes luck in China.

How badly affect companies?
• It may lead that companies may lose its great reputation which its trying to build over years.

• People may boycott this company and its products that they may think its bringing bad luck or humiliating their culture, which may lead to huge drop in sales and profits.

Great Perks and Programs for employees AT Twitter
1- Onsite Cafés: Employees enjoy free meals at onsite cafés.
2- Fitness Program: Through Twitter's fitness program, Fitter Twitter, massage therapy.
3- All employees regardless of location are eligible for a fitness reimbursement of up to $100 per month, to pay for outside health club memberships, a nutritionist and personal training.

4- Onsite Conveniences dry cleaning/laundry pick-up. A few offices have geo-specific perks like the company ski pass for the Boulder, Colorado office or $10 “manicubes” (onsite manicures) in the New York office.

5- Non-Accrual Time Off for Exempt Employees: Exempt employees have the flexibility to take as much vacation time as they need it, when they need it, provided they coordinate with their manager and teammates.

6- Hackweek: During Hackweek, employees can work on any Twitter-related project they want and demo their ideas on Friday.

7- Employees post ideas for Hackweek projects on the company intranet and invite others to join their team.

8- The best projects, as voted on by employees, are recognized at a Global Tea Time at the end of the day Work

what do you know about TWITTER as company for employees?
Website:
twitter.com
US Headquarters:
San Francisco, California
US Sites:
14

US Employees:
2730
Worldwide revenues:
$664.89 million
Employees worldwide:
501
Founded: 2006

Twitter Overtakes LinkedIn As Number 1 Social Media (2015)

top companies in car 2015 according to REP TRAK:

what is csr?
that it encompasses the economic, legal, ethical, and philanthropic expectations that society has of organizations at a given point in time.

history of csr:
In the 1970s business managers applied the traditional management functions when dealing with CSR issues.

in the 1980s, business and social interest came closer and firms became more responsive to their stakeholders.

During the 1990s the idea of CSR became almost universally approved, also CSR was coupled with strategy literature.

In the 2000s, CSR became definitively an important strategic issue.