19/05/2023
“What do you do when you need people to see things from your perspective but it just isn’t working? You’d provide more facts and evidence to show them why your idea proposition is better, right? Research conducted by Jonah Berger revealed that’s what 99% of people would do in such situations.
People are more emotional than logical when making decisions. Don't feed them with facts, persuade them instead.”
Highlighted from The Catalyst by Jonah Berger
