Enjoy the healing power of the Nordic superfoods! These values are what the company stands on to this day.
LOOV began in 2008 when school buddies Ahto Vegmann and Kristjan Õunamägi wanted to turn over a new page in their personal lives and put their time and effort only in things that would bring them and many others nothing but love, health, prosperity, freedom and joy. LOOV’s mission is to provide people with healthy organic products using conscious product development, responsible production and mar
08/08/2026
Need a smoothie that never disappoints? 🍓
Here's our go-to formula:
• 1 banana
• 1 cup frozen berries
• 1 tsp LOOV Organic Raspberry Powder (or any berry powder of your choice!)
• 1 cup milk or your favorite plant-based drink
Blend until smooth and enjoy.
Simple, delicious, and ready in under two minutes. Sometimes the best recipes are the ones you don't have to think about.
04/08/2026
Children don't need "perfect" nutrition. They just need real food. 💚
The first years of life are when eating habits are formed, and they're surprisingly sticky. A child who grows up enjoying berries, vegetables, whole grains, and simple homemade meals is much more likely to carry those habits into adulthood.
That doesn't mean every meal has to be perfect (because... life 🍦). It simply means that most of the time, it's worth choosing foods that actually nourish growing bodies.
Real berries instead of artificial flavors. Whole ingredients instead of long ingredient lists. Food that looks like food.
The little choices we make today often become tomorrow's normal. And that's one of the greatest gifts we can give our children.
28/07/2026
Not all flaxseed is created equal. 🌾
Here's something many people don't know: where flaxseed is grown has a real impact on its nutritional value.
In northern countries like Finland, flax grows through long summer days and cooler temperatures. These conditions encourage the plant to produce higher levels of the compounds it's famous for — particularly omega-3 fatty acids and lignans.
Then comes the second important step: how it's milled. Cold-milling helps protect these delicate fats from unnecessary heat, preserving both freshness and nutritional quality.
It's a good reminder that with whole foods, origin isn't just a nice story on the label. It genuinely matters.
26/07/2026
Vitamin C is vitamin C... right? 🍊
Well... not quite.
When most people think of vitamin C, they picture a little white tablet. But vitamin C found naturally in whole foods comes with something synthetic versions simply can't offer: the company it keeps.
In berries and other fruits, vitamin C is naturally paired with polyphenols, flavonoids and other plant compounds that work together in ways nature intended. It's one of the reasons why whole foods are still considered the gold standard when it comes to nutrition.
So next time you're choosing a vitamin C supplement, it might be worth asking not just how much vitamin C it contains... but where it came from.
Curious why that matters? We've broken it all down in our latest blog.
👉 Read the full article: https://loovfood.com/blogs/the-loov-blog/best-natural-vitamin-c-supplements-whole-food-sources-vs-synthetic-ascorbic-acid
25/07/2026
Let's give fiber the attention it deserves. 🖤
It doesn't have the glamour of protein or the hype of the latest superfood... but your body would probably choose fiber first.
Getting enough fiber every day helps support healthy digestion, feeds the beneficial bacteria in your gut, helps you feel fuller for longer, and even supports healthy blood sugar levels.
Add a spoonful of fiber powder to yogurt, smoothies, oatmeal, baking... or anything that could use a little berry goodness.
Sometimes the smallest daily habits are the ones your body appreciates the most.
21/07/2026
Tiny berries. Big reputation. 🫐
Wild blueberries are famous for one thing: anthocyanins — the natural plant compounds that give them their deep blue color. The darker the berry, the more of these pigments it usually contains.
Our Wild Blueberry Powder is made from 100% wild Nordic blueberries. Nothing added, nothing taken away.
Just stir a spoonful into your morning yogurt, oatmeal, smoothie, or even baking. It's one of the easiest ways to add a little more berry goodness to your everyday routine.
Sometimes the simplest habits are the ones that stick.
17/07/2026
Cheesecake... but make it strawberries. 🍓
Here's a little kitchen secret: if you want desserts to taste like actual strawberries, skip the flavorings and start with real berries.
Our Organic Strawberry Powder is made from one ingredient only — freeze-dried strawberries. That's why it brings a naturally sweet berry flavor, a beautiful pink color, and all the goodness of the fruit itself. Nothing artificial, nothing added.
It works beautifully in cheesecakes, yogurt, smoothies, frosting, pancakes... basically anything that deserves a little taste of summer.
And yes, it looks pretty too. But that's just the strawberries showing off.
15/07/2026
Some ingredients work quietly in the background. Sea buckthorn is definitely one of them. 🧡
It may be small, but this bright orange berry is one of nature's richest sources of vitamin C, while also providing vitamin E, healthy fatty acids, and carotenoids — the compounds that give sea buckthorn its vibrant color.
The best part? You don't need much.
A teaspoon in your smoothie, oatmeal, yogurt, or even a glass of water is an easy way to add a little more goodness to your day.
(And yes, if you stir it into water, don't expect it to dissolve completely. It's made from real berries, after all — fiber and pulp are supposed to stay.)
We're always happy to hear how you use it. Keep the reviews coming — they make our day. 🧡
10/07/2026
Different berries, different strengths. 🫐
• Wild Blueberry → known for anthocyanins (those deep blue antioxidants)
• Wild Cranberry → often linked to urinary tract support
• Blackcurrant → naturally high in vitamin C
• Wild Lingonberry → rich in polyphenols with a tart kick
Rotating berries = a broader mix of nutrients. Simple, but effective.
07/07/2026
A bowl like this usually looks simple — but there’s quite a bit going on underneath. 🫐
Wild blueberry powder brings anthocyanins (those deep blue pigments), chia adds fiber, coconut brings texture — all layered into something you’d probably eat anyway.
That’s often the easiest approach to nutrition: not changing everything, just building on what’s already there.
One bowl, a few thoughtful additions, and you’re good to go.