ScreenME

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ScreenME

A monthly podcast dedicated to entrepreneurship in the creative and media fields.

This monthly podcast, hosted by Ulrike Rohn, explores the current dynamics of the media and creative industries, diving into entrepreneurial opportunities, personal journeys, and the ways entrepreneurship is taught to students in these fields. This English-language podcast hosted by Ulrike Rohn features both Estonian and international guests who bring a wealth of experience and insights:

Entrepreneurs in the Media and Creative Sector:
Hear from those who have launched successful businesses in these ever-changing. Industry Experts:
Gain profound insights into the latest and future developments in the media and creative sectors from industry insiders. Educators:
Learn from those who teach entrepreneurship to students in creative and media fields. Our guests discuss their pedagogical approaches and offer valuable advice to both students and educators. https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

You can find our podcast episodes on Spotify, Deezer, Apple Podcasts, and all major platforms.

07/08/2026

🎙️ New ScreenME Podcast episode is out!

What does entrepreneurship education teach us about gender, role models, and who gets to be seen as an entrepreneur?

In the latest episode of the ScreenME Podcast, Ulrike Rohn talks with Celine Maerz, research associate at the University of Potsdam, about entrepreneurship education, gender gaps, and the assumptions that shape how students and teachers think about entrepreneurship.

💡 Why do figures like Elon Musk and Steve Jobs still dominate young people’s image of an entrepreneur?

💡 Does the term “female entrepreneurship” help make inequalities visible—or reinforce the idea that male entrepreneurship is the norm?

💡 How can schools introduce students to a wider range of founders, business models, and entrepreneurial pathways?

The conversation also looks beyond the idea of an “entrepreneurial mindset.” Creativity, self-efficacy, autonomy, and willingness to take risks matter—but so do the structural conditions and opportunities available to different people.

Drawing on research in Germany and observations from a study visit to Estonia, Celine and Ulrike discuss how entrepreneurship education can foster agency, creativity, autonomy, intrapreneurship, and entrepreneurial action while remaining inclusive and attentive to structural inequalities.

🎧 Listen to the new ScreenME Podcast episode and join the conversation!
https://www.buzzsprout.com/2201922/episodes/19475575

03/06/2026

🎙️ New ScreenME Podcast Episode: Creating Memorable Fan Experiences Through Interactive Marketing

What do the German Basketball Bundesliga, German Handball Bundesliga, the ATP tennis tournament in Stuttgart, Intersport winter sports events at Stubai Glacier, and the Bergkirchweih festival in Erlangen have in common?

They are among the events and organizations that Kauri Spirit has helped engage audiences through innovative digital and hybrid experiences.

In this episode of the ScreenME Podcast, Ulrike Rohn speaks with Ulf Thaler, Founder and CEO of Kauri Spirit, about:

✅ The latest trends in hybrid fan engagement
✅ Interactive tools such as live quizzes, fan games, and QR-code activations
✅ Creating measurable value for sponsors
✅ His entrepreneurial journey from banking and corporate marketing to virtual events marketing

As Ulf explains, successful marketing today is not just about being seen—it is about creating experiences that people remember.

🎧 Listen to the full episode:
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

🎵 Sound: Sangam Panta.

05/05/2026

Entrepreneurship isn’t just for adults — children can think like entrepreneurs too.

In the latest episode of the ScreenMe Podcast, Ulrike Rohn talks with Olesja Rotar about how an entrepreneurial mindset starts early with curiosity, initiative, and the ability to notice everyday problems and take action.

Drawing from her work at Avatud Kool in Tallinn, Olesja shares how even first graders develop these skills through real-life projects. Whether it’s running a student coffee shop or solving practical challenges, the focus isn’t on profit it’s on learning by doing.

The conversation also touches on bigger questions: how to support children’s motivation, independence, and meaningful learning in today’s world.

🎧 Listen here: https://www.buzzsprout.com/2201922/episodes/19077559-33-before-startups-building-an-entrepreneurial-mindset-in-children-a-talk-with-olesja-rotar-avatud-kool-estonia
Explore all episodes: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

02/04/2026

What does student entrepreneurship really mean today? 🚀

In the latest episode of the , Ulrike Rohn (Baltic Film, Media and Arts School) sits down with Anette Kairikko (Turku University of Applied Sciences) and Merle Levassor (Tallinn University) to explore how entrepreneurship in higher education is evolving.

This conversation goes beyond start-ups and business creation. It highlights student entrepreneurship as a mindset — shaped by creativity, collaboration, and the ability to navigate opportunities alongside studies.

💡 Key takeaways:
• What motivates student entrepreneurs today
• Challenges they face, including workload and burnout
• The role of mentoring and peer support
• How interdisciplinary collaboration fuels innovation
• Why universities need more flexible structures

Drawing on a recent Estonia–Finland collaboration, this episode offers valuable insights for educators, institutions, and anyone interested in the future of entrepreneurial learning.

🎧 Listen here: https://www.buzzsprout.com/2201922/episodes/18639972-32-student-entrepreneurs-and-entrepreneurial-mindsets-at-university-a-talk-with-anette-kairikko-turku-university-of-applied-sciences-finland-and-merle-levassor-tallinn-university-estonia
📚 Explore more episodes: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Available on all major podcast platforms.

23/03/2026

🚀 Start your Monday with our latest episode!

What is entrepreneurial foresight – and what makes it so special?

In the newest episode of the ScreenME Podcast, Ulrike Rohn speaks with Ksenija Djuricic (EM Strasbourg Business School) about a concept she has explored in depth: entrepreneurial foresight as an individual competence.

Her key message is clear:
💡 Entrepreneurial foresight is something you can learn.

So what sets it apart?

🔹 It’s not about formal reports or corporate foresight departments
🔹 It’s embedded in action
🔹 It grows from deep, experience-based knowledge

Unlike corporations or policy-makers, entrepreneurs approach foresight in a way that is:
✨ Experience-based
✨ Context-sensitive
✨ Often intuitive—and sometimes even unconscious

Their ability to notice weak signals can feel almost like magic.

In this episode, Ksenija shares insights from her research and her work with entrepreneurs across different contexts.

🎧 Listen now: https://www.buzzsprout.com/2201922/episodes/18484471

👉 Explore more episodes and learn more about the ScreenME Podcast here: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

04/02/2026

You often read that 90% of podcasts stop after their third episode.

Whether that statistic is true or not – what is true is that yesterday we published our 30th episode. Thirty!!

A huge thank you to our host and producer Ulrike Rohn, to Sangam Panta for the sound, to Elena Stern for the back office, and to all the wonderful guests who have shared their entrepreneurial journeys, insights into the creative and media industries, and inspiration for teaching entrepreneurship.

🎙️ Every month, a new episode. We are continuing!

#30: Sync Happens: Building a platform for fairer music licensing. A talk with Alice Kattago (co-founder of SyncHub, Estonia)
https://www.buzzsprout.com/2201922/episodes/18474542-30-sync-happens-building-a-platform-for-fairer-music-licensing-a-talk-with-alice-kattago-co-founder-of-synchub-estonia

Find more info and all episodes here: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

03/02/2026

🎙️ New ScreenME Podcast Episode ( #30) is out!

“Sync Happens – Building a platform for fairer music licensing”

In this episode, Ulrike Rohn talks with Kattago, co-founder of SyncHub and alumna of the BFM Baltic Film, Media and Arts School, about how music sync really works—and why licensing music for film, advertising, games, and other audiovisual media is still far more complex than it should be.

The conversation dives into platform thinking, trust and transparency in creative markets, and big open questions around AI-generated music, creativity, and ownership—and what all this means for the future of the music industry.

🎧 A must-listen for anyone interested in music tech, creative platforms, entrepreneurship, and rights management.

Listen our podcast: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

14/01/2026

Want to be an influencer but don’t know how to start? 🎥📱
Our latest podcast episode has the answers. 🎙️Listen now!
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

12/01/2026

In this episode, host Ulrike Rohn chats with Prof. Dr. Zabel (Cologne University of Applied Sciences) about influencers as entrepreneurs.

They talk about how influencers have changed over the years, what really makes them different from “traditional” entrepreneurs, and which skills matter most if you want to succeed in this fast-moving field. They also dive into why understanding the market is so important, how AI is reshaping the influencer economy, and what universities should be teaching aspiring influencers in our classrooms.

Some takeaways from the conversation:

✨ Influencers have grown from content creators into powerful market players.
✨ Knowing your market is just as important as knowing your tools.
✨ Being able to adapt (dynamic capabilities!) is key.
✨ AI opens new doors, but also makes competition tougher.
✨ Creativity alone is not enough to build a sustainable career.
✨ Authenticity and commercial interests need to be carefully balanced.
✨ The influencer world never stands still – constant learning is part of the job.

Find the episode here:
https://www.buzzsprout.com/2201922/episodes/18333204
(also available on all other major podcast platforms!)

Find out more about the podcast:
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

08/01/2026

We wish everyone a great start to a wonderful 2026! ✨

Buzzsprout gave us a little review of 2025—and wow! You tuned in from 39 different countries!!

Thank you so much for listening and for staying with us episode after episode.

We genuinely enjoy producing this podcast, and it’s incredibly rewarding to see that you enjoy listening to it too.

Thank you all to our incredible guests in 2025: Ermo Säks, Philippe Rixhon, Mark Deuze, Marta Materska-Samek, PhD, Niall O'Leary 🔸, Martin Aadamsoo, Tanya Escudero, Päivi Maijanen, Chad Bowser, Kirill Volkov, and Vaarik!

And of course: Our fabulous host Ulrike Rohn!

A new episode drops on Monday—stay tuned! 🎙️
(Hint: this time with Prof. Dr. Christian Zabel 👀✨)

NB! we now also have Instagram page for new format: ScreenMePodcast

All episodes are here: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Stay tuned and thank you for listening!

Address

Narva Mnt 25
Tallinn

Website

https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

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