ScreenME

Entrepreneurship isn’t just for adults — children can think like entrepreneurs too.

In the latest episode of the ScreenMe Podcast, Ulrike Rohn talks with Olesja Rotar about how an entrepreneurial mindset starts early with curiosity, initiative, and the ability to notice everyday problems and take action.

Drawing from her work at Avatud Kool in Tallinn, Olesja shares how even first graders develop these skills through real-life projects. Whether it’s running a student coffee shop or solving practical challenges, the focus isn’t on profit it’s on learning by doing.

The conversation also touches on bigger questions: how to support children’s motivation, independence, and meaningful learning in today’s world.

🎧 Listen here: https://www.buzzsprout.com/2201922/episodes/19077559-33-before-startups-building-an-entrepreneurial-mindset-in-children-a-talk-with-olesja-rotar-avatud-kool-estonia
Explore all episodes: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

What does student entrepreneurship really mean today? 🚀

In the latest episode of the , Ulrike Rohn (Baltic Film, Media and Arts School) sits down with Anette Kairikko (Turku University of Applied Sciences) and Merle Levassor (Tallinn University) to explore how entrepreneurship in higher education is evolving.

This conversation goes beyond start-ups and business creation. It highlights student entrepreneurship as a mindset — shaped by creativity, collaboration, and the ability to navigate opportunities alongside studies.

💡 Key takeaways:
• What motivates student entrepreneurs today
• Challenges they face, including workload and burnout
• The role of mentoring and peer support
• How interdisciplinary collaboration fuels innovation
• Why universities need more flexible structures

Drawing on a recent Estonia–Finland collaboration, this episode offers valuable insights for educators, institutions, and anyone interested in the future of entrepreneurial learning.

🎧 Listen here: https://www.buzzsprout.com/2201922/episodes/18639972-32-student-entrepreneurs-and-entrepreneurial-mindsets-at-university-a-talk-with-anette-kairikko-turku-university-of-applied-sciences-finland-and-merle-levassor-tallinn-university-estonia
📚 Explore more episodes: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Available on all major podcast platforms.

🚀 Start your Monday with our latest episode!

What is entrepreneurial foresight – and what makes it so special?

In the newest episode of the ScreenME Podcast, Ulrike Rohn speaks with Ksenija Djuricic (EM Strasbourg Business School) about a concept she has explored in depth: entrepreneurial foresight as an individual competence.

Her key message is clear:
💡 Entrepreneurial foresight is something you can learn.

So what sets it apart?

🔹 It’s not about formal reports or corporate foresight departments
🔹 It’s embedded in action
🔹 It grows from deep, experience-based knowledge

Unlike corporations or policy-makers, entrepreneurs approach foresight in a way that is:
✨ Experience-based
✨ Context-sensitive
✨ Often intuitive—and sometimes even unconscious

Their ability to notice weak signals can feel almost like magic.

In this episode, Ksenija shares insights from her research and her work with entrepreneurs across different contexts.

🎧 Listen now: https://www.buzzsprout.com/2201922/episodes/18484471

👉 Explore more episodes and learn more about the ScreenME Podcast here: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

You often read that 90% of podcasts stop after their third episode.

Whether that statistic is true or not – what is true is that yesterday we published our 30th episode. Thirty!!

A huge thank you to our host and producer Ulrike Rohn, to Sangam Panta for the sound, to Elena Stern for the back office, and to all the wonderful guests who have shared their entrepreneurial journeys, insights into the creative and media industries, and inspiration for teaching entrepreneurship.

🎙️ Every month, a new episode. We are continuing!

#30: Sync Happens: Building a platform for fairer music licensing. A talk with Alice Kattago (co-founder of SyncHub, Estonia)
https://www.buzzsprout.com/2201922/episodes/18474542-30-sync-happens-building-a-platform-for-fairer-music-licensing-a-talk-with-alice-kattago-co-founder-of-synchub-estonia

Find more info and all episodes here: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

🎙️ New ScreenME Podcast Episode ( #30) is out!

“Sync Happens – Building a platform for fairer music licensing”

In this episode, Ulrike Rohn talks with Kattago, co-founder of SyncHub and alumna of the BFM Baltic Film, Media and Arts School, about how music sync really works—and why licensing music for film, advertising, games, and other audiovisual media is still far more complex than it should be.

The conversation dives into platform thinking, trust and transparency in creative markets, and big open questions around AI-generated music, creativity, and ownership—and what all this means for the future of the music industry.

🎧 A must-listen for anyone interested in music tech, creative platforms, entrepreneurship, and rights management.

Listen our podcast: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode, host Ulrike Rohn chats with Prof. Dr. Zabel (Cologne University of Applied Sciences) about influencers as entrepreneurs.

They talk about how influencers have changed over the years, what really makes them different from “traditional” entrepreneurs, and which skills matter most if you want to succeed in this fast-moving field. They also dive into why understanding the market is so important, how AI is reshaping the influencer economy, and what universities should be teaching aspiring influencers in our classrooms.

Some takeaways from the conversation:

✨ Influencers have grown from content creators into powerful market players.
✨ Knowing your market is just as important as knowing your tools.
✨ Being able to adapt (dynamic capabilities!) is key.
✨ AI opens new doors, but also makes competition tougher.
✨ Creativity alone is not enough to build a sustainable career.
✨ Authenticity and commercial interests need to be carefully balanced.
✨ The influencer world never stands still – constant learning is part of the job.

Find the episode here:
https://www.buzzsprout.com/2201922/episodes/18333204
(also available on all other major podcast platforms!)

Find out more about the podcast:
https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

We wish everyone a great start to a wonderful 2026! ✨

Buzzsprout gave us a little review of 2025—and wow! You tuned in from 39 different countries!!

Thank you so much for listening and for staying with us episode after episode.

We genuinely enjoy producing this podcast, and it’s incredibly rewarding to see that you enjoy listening to it too.

Thank you all to our incredible guests in 2025: Ermo Säks, Philippe Rixhon, Mark Deuze, Marta Materska-Samek, PhD, Niall O'Leary 🔸, Martin Aadamsoo, Tanya Escudero, Päivi Maijanen, Chad Bowser, Kirill Volkov, and Vaarik!

And of course: Our fabulous host Ulrike Rohn!

A new episode drops on Monday—stay tuned! 🎙️
(Hint: this time with Prof. Dr. Christian Zabel 👀✨)

NB! we now also have Instagram page for new format: ScreenMePodcast

All episodes are here: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Stay tuned and thank you for listening!

🎙 New Podcast Episode!
This time, Ulrike Rohn sits down with Ermo Säks – PhD researcher at BFM Baltic Film, Media and Arts School, part of the EXU team at Tallinn University, and a long-time TV producer & entrepreneur.

Ermo is one of those rare people who truly bridge academia and industry. With almost 20 years of entrepreneurial experience, he brings a grounded view into research and teaching — and in this episode we talk about why that matters right now.

🤝 Why cross-sector collaboration (academia + industry + public + third sector) is no longer optional
🇪🇺 How EU-level expectations are reshaping university engagement with society
🔧 Where collaboration works, where it struggles — and what could actually improve it

Drawing on FilmEU, WIRE by FilmEU, student entrepreneurship challenges and teaching at BFM Baltic Film, Media and Arts School, Ermo shares why entrepreneurship education is becoming essential in media and creative fields.

Some memorable quotes from the episode:
💬 “Media innovation doesn't happen in isolation — it happens when people from different worlds start building things together.”
💬 “Entrepreneurial skills are no longer optional in the creative industries.”
💬 “Universities have an incredible role in bridging research with practice — but we must build those bridges deliberately.”
💬 “Students don’t just need knowledge; they need the mindset to experiment and create impact.”

🎧 Listen on all major platforms & here: https://www.buzzsprout.com/2201922/episodes/18305409-28-translating-between-academia-and-industry-a-talk-with-ermo-saks-tallinn-university-s-bfm

🎙️ New month, new ScreenME Podcast Episode!

In this episode, Ulrike Rohn speaks with Philippe Rixhon, Chair of the Management Board at Valunode OÜ, about one of the most pressing challenges for today’s creative industries: the future of rights management.

Philippe shares his journey from early research and policy consulting for the European Commission to developing Valunode, a groundbreaking solution that uses , , and interoperable systems to simplify .

Together, they dive into:
🔹 Why current rights management systems are too complex, fragmented, and costly
🔹 How generative AI disrupts not only business models but also the very role of the author
🔹 Why trust, collaboration, and standardization are essential for the creative ecosystem
🔹 How creators, rights holders, and audiences can all benefit from fairer, more efficient data management

💡 Key insights from Philippe:

"We need a technical answer to a technical disruption."

“Generative AI is not just another disruption — it fundamentally questions the very place of the author in the work.”

“Better data management is essential. Without it, trust in what we see and hear will decline, and the creative industries will suffer.”

Philippe’s unique background — spanning engineering, management, theatre directing, and philosophy — makes him a rare and inspiring voice in this debate.

🎧 Find the episode is on all major platforms and here 👉 https://www.buzzsprout.com/admin/2201922/episodes/17852516-27-fixing-rights-management-in-the-age-of-ai-a-talk-with-philippe-rixhon-chair-of-management-board-at-valunode-estonia

More info about the here: https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

BFM Baltic Film, Media and Arts School

We are super happy to announce the launch of our latest ScreenME Podcast episode:

💡 When Passion Turns Harmful: On Well-Being & Creative Careers

Nothing more important than your well-being and mental health!

Creative work can feel like a dream—but it can also make you sick.
In this episode, Ulrike Rohn talks with Mark Deuze (University of Amsterdam) about his hashtag -hashtag hashtag "Well-Being and Creative Careers: What Makes You Happy Can Also Make You Sick" (Intellect Books, 2025).

Drawing on years of research across journalism, film/TV, music, games, and advertising, Mark unpacks three structural stressors that shape creative work:

⚡ Excessive workload
⚖️ Lack of organizational justice
🔄 Poor reciprocity between effort and reward

We explore how to move from “It’s not you, it’s your work” to building healthier, more sustainable careers, including:

✨ Professionalizing leadership and investing in empathic management
🧠 Improving mental health literacy in creative industries
🤝 Organizing with peers – “Whatever you do, don’t do it alone.”

We also discuss the right-to-disconnect, psychosocial-hazard duties of care, and—on a lighter note—Mark’s grunge band hashtag , a reminder that your identity is bigger than your job!

🎧 Available on all major platforms: https://www.buzzsprout.com/2201922/episodes/17741388

📖 Find the book here:
https://www.intellectbooks.com/well-being-and-creative-careers