BSc. Market and Management Anthropology

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Danmark
Odense
BSc. Market and Management Anthropology

You will learn how markets arise and change, along with people´s values and daily needs, in the interweaving of local culture with global flows and structures.

This programme uses markets and businesses as primary sites for the scientific study of social and economic life; of the ongoing changes in people´s ways of life and existential concerns. Global mindset
The skills and competences that you acquire in this program are those that organizations and corporations are looking for amongst highly educated professionals and managers, and increasingly will b

e. Your understanding of culture and economy and your skills in research methodology and project management will make you able to create value for corporations and public organizations, as they enter, operate on and innovate for the global markets of the future. You will acquire a global mindset, an understanding of people´s cultural values and the needs, challenges and desires of their everyday life, the ability to glean information from both stories and statistical charters, strong skills in communicating analysis to a wide audience, and the ability to operate across diverse cultures on solving problems and seeing opportunities. The program uses markets and businesses as primary sites for the scientific study of social and economic life; of the ongoing changes in people´s ways of life and existential concerns. You will graduate as a person experienced in conducting independent research, marked by both academic rigor and business relevance, under different cultural conditions.

27/08/2013

Welcome all new students, we wish a fun and fantastic freshers-trip!

06/09/2012

Thanks to Kristian for the link below. Remember that we have collected links to blogs that provide good inspiration (e.g. cases to work with in class) for any MMA student http://www.sdu.dk/en/Uddannelse/Bachelor/Market+and+Management+Antropology/Relevant+links

Inspiration: Blogs on markets and culture

07/07/2012

Want to prepare for your first semester on the MMA? This book provides an entertaining and easily read introduction to ways that anthropologists can help businesses improve their advertising and product development http://www.amazon.co.uk/Chief-Culture-Officer-Grant-McCracken/dp/0465018327

Culture is an essential piece of the intelligence an organization needs in a turbulent world. And you'd think we would have found a way to factor it in to the decisions make by an organization. This book introduces culture to bottom-line business plans.

01/07/2012

We're so excited about the new programme, and looking forward to meeting each and every one of you. Remember, the deadline for applying is July 5th!

04/06/2012

Interested in studying Market & Management Anthropology at University of Southern Denmark? Read this leaflet for more information!

Market and Management Anthropology Bachelor of Science BUSIN ESS & S OCIAL S CI ENCES

Adresse

Campusvej 55
Odense
5230

Telefon

+45 65 50 31 91

Internet side

http://www.sdu.dk/en/Uddannelse/Bachelor/Market+and+Management+Antropology

Underretninger

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