BSc. Market and Management Anthropology

Welcome all new students, we wish a fun and fantastic freshers-trip!

Thanks to Kristian for the link below. Remember that we have collected links to blogs that provide good inspiration (e.g. cases to work with in class) for any MMA student http://www.sdu.dk/en/Uddannelse/Bachelor/Market+and+Management+Antropology/Relevant+links

Relevant links Inspiration: Blogs on markets and culture

Want to prepare for your first semester on the MMA? This book provides an entertaining and easily read introduction to ways that anthropologists can help businesses improve their advertising and product development http://www.amazon.co.uk/Chief-Culture-Officer-Grant-McCracken/dp/0465018327

Chief Culture Officer Culture is an essential piece of the intelligence an organization needs in a turbulent world. And you'd think we would have found a way to factor it in to the decisions make by an organization. This book introduces culture to bottom-line business plans.

We're so excited about the new programme, and looking forward to meeting each and every one of you. Remember, the deadline for applying is July 5th!

Interested in studying Market & Management Anthropology at University of Southern Denmark? Read this leaflet for more information!

BSc in Market and Management Anthropology Market and Management Anthropology Bachelor of Science BUSIN ESS & S OCIAL S CI ENCES