05/10/2020
In need of a new perspective on strategic ambiguity?
The article: Inventing Culinary Heritage through Strategic Historical Ambiguity by Professor Jesper Strandgaard Pedersen and Phd. Sophie Marie Cappelen published by Organization Studies can provide you with just that!
Find it here: https://journals.sagepub.com/doi/full/10.1177/0170840620918382?casa_token=c5ZsEZa9Y6wAAAAA%3ABboCvtE6ZMvhX2uDCvWzAh4aB1f5YtmEBh9IA86yi0fYyhPqSBC3VaV2klgRp7qpH3F5ukxseXTHnw
Enjoy ;)
Studies have shown how organisations create and use historical narratives to ‘outpast’ competing narratives, in attempts to claim authenticity through antiquity...