CBS Senselab

We are running some interesting experiments. Please feel free to sign up as a test person by sending me an e-mail. [email protected]
All best Jesper

A comprehensive review of neuromarketing from a more practical perspective:

Neuromarketing: Inside the Mind of the Consumer If you have access to a journal via a society or association membership, please browse to your society journal, select an article to view, and follow the instructions in this box.

"We report evidence on the pattern of s*x differences in brain volume, surface area, cortical thickness, white matter microstructure, and functional connectivity between adult males and females in the range between middle- and older-age."

S*x Differences in the Adult Human Brain: Evidence from 5216 UK Biobank Participants | Cerebral Cortex | Oxford Academic Abstract. S*x differences in the human brain are of interest for many reasons: for example, there are s*x differences in the observed prevalence of psychiatric

There's No Such Thing as Being Right or Left-Brained, And 9 Other Brain Myths We've All Heard However long you've been alive, chances are you've heard a completely incorrect "fact" about the brain. The human brain is notoriously complicated, and despite many advances in modern science, much of the organ remains a mystery.

EEG meets machine learning: Researchers reconstruct digital images based on what people picture in their mind.

https://www.sciencedaily.com/releases/2018/02/180222145037.htm

Original article: http://www.eneuro.org/content/5/1/ENEURO.0358-17.2018 -20

Mind-reading algorithm uses EEG data to reconstruct images based on what we perceive: New technique using EEG shows how our brains perceive faces A new technique developed by neuroscientists can reconstruct images of what people perceive based on their brain activity gathered by EEG.

" For decades, companies have relied on consumer insights generated from surveys, customer interviews and focus groups. Each of these techniques is incapable of revealing the motivations behind behaviors that were driven by unconscious habits – consumers cannot consciously access the part of the brain that initiated the behavior...
When a consumer is asked a question about the purchase or use of a product, she assumes that a rational explanation exists for their behavior and proceeds to make one up on the spot"

--> Here is a useful article providing an overview of findings in social psychology, that also relate to consumer behavior. Master students writing your literature review, check it out :).

Unconscious mental processes in consumer choice: Toward a new model of consumer behavior Theories of consumer behavior often posit that consumers are rational agents making conscious decisions about the branded products and services they purchase and use. It is assumed that consumer...

Box-office performance of movies can be predicted by studying eye-tracking and EEG responses of a small sample of participants! See below:

"In particular, neural metrics are shown to predict up to 72% of the variance of the films’ performance at their premiere and up to 67% of the variance at following weekends; which corresponds to a 23-fold increase in prediction accuracy compared to current neurophysiological or traditional methods."

Your Brain on the Movies: A Computational Approach for Predicting Box-office Performance from Viewer’s Brain Responses to Movie Trailers The ability to anticipate the population-wide response of a target audience to a new movie or TV series, prior to its release, is critical to the film industry. Equally important is the ability to understand the underlying factors that drive or characterize viewer’s decision to watch a movie. Trad...

How to target the 'aesthetic brain'? Why is one thing more beautiful than the other?

This article proposes a model that "accounts for aesthetic episodes elicited by (post-)modern art and by non-beautiful art. The model is dynamic and can explain changes in the reception of artworks over time."

Combining universal beauty and cultural context in a unifying model of visual aesthetic experience In this work, I propose a model of visual aesthetic experience that combines formalist and contextual aspects of aesthetics. The model distinguishes between two modes of processing. First, perceptual processing is based on the intrinsic form of an artwork, which may or may not be beautiful. If it is...

"Thinking fast and slow", "System 1 and system 2"...
Simplified categorisations are appealing.
The processes in the brain are unified. For example, uncontrollable processes (System 1) can simultaneously be intentional or inefficient (System 2).
Thus, many psychologists argue against the dual-process view. Below are a few examples:

* "...the very same rules can underlie both intuitive and deliberate judgments."
http://pubman.mpdl.mpg.de/pubman/item/escidoc:2098989/component/escidoc:2098988/AWK_Intuitive_2011.pdf

* ".. two-system models currently provide little scientific advance, and we encourage researchers to adopt more rigorous conceptual definitions and employ more stringent criteria for testing the empirical evidence in support for two-system theories"
https://pdfs.semanticscholar.org/fe34/4cf098ad601f5856e45f795b54c314cbc748.pdf

pubman.mpdl.mpg.de

The weekend is approaching - it's time to dance. The good news is that dancing will also slow down your aging proces.

"Only the dancers showed an increased balance composite score and they improved in all three involved sensory systems. This indicates that dancing drives all three senses and presumably also improves the integration of sensorimotor, visual and vestibular information."

Dancing or Fitness Sport? The Effects of Two Training Programs on Hippocampal Plasticity and Balance Abilities in Healthy Seniors Age-related degenerations in brain structure are associated with balance disturbances and cognitive impairments. However, neuroplasticity is known to be preserved throughout lifespan and physical training studies with seniors could reveal volume increases in the hippocampus (HC), a region crucial fo...