Psychological Marketing

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The psychology of logo designs - The logo makes a brand unique and offers a business but much more than just recognition. An infographic will show how much is the subconscious regarding logos of importance and attacks on examples from practice to back this up.

Color, shape and font effect on the subconscious

Insights from psychology are often used for marketing to optimize campaigns and to support the effect of advertising. Particularly with regard to the branding gives a look at this discipline sense, because here can contribute valuable information to the science in many cases.

Even the design of a company logo in charge should not simply implement the first best idea, but invest a little more brain power. With the choice of the logo is much more than merely conveyed the idea of the company. Not only the shape is important, but equally the selected font and especially the color. We have this issue already one or two articles devoted (see, for example, between marriage and death - The balancing act of web design in the color psychology ), but an infographic of the Canadian print specialists Colourfast now considers this to other aspects and provides new insights.

IF You have a facebookpage - it´s important to know how your segments think, act & behave on the internet, to be able to get into contact with them, to build up a costumer relation to them as it is important you find news to put on your page to asure them you give them all the nessesary information, that they need ;-)

Contact me for furhter information.

https://adespresso.com/academy/blog/7-ways-psychology-can-make-your-facebook-ads-unforgettable/

7 Ways Psychology Can Make Your Facebook Ads Unforgettable

Do you know that Your ‘About’ Page is Losing You Money ???
I´ll help you fix it ;-)

It’s easy to make mistakes about "About"!

When you make a page sometimes the most important is the page, the posts and photos - right?
And then you just slap some words on your About page, and give it no more thought. Because it’s not that important, right?
But it is not how it works - how we build up our image ...

Our About page is one of our most visited - which makes it low-hanging fruit - Let´s pluck it together ;-)

That means, if your visitors aren’t captivated, bewitched, mesmerized or just plain hungry-for-more after reading your About page, you can grab yourself a hanky and wave them goodbye.

- In other words, you just lost a sale -

Because your About page isn’t just about painstakingly-crafted words that make you look good. Your About page is like speed dating: Quick, Good-Looking, First Impression is Just Right!

Write to me & let me help you - on the track where you belong ;-)

Consumer Research Methods

First of all we need the right audience - to be specific in marketing.
Market research is often needed to ensure that we produce what customers really want and not what we think they want.

Primary Methods. Several tools are available to the market researcher—e.g., mail questionnaires, phone surveys, observation, and focus groups.

For more information about secondary market research tools and issues, please send me a private message - I will help you find your right audience + direct marketing to them.

The below flow chart suggests appropriate choices for different types of information needs.

We all have To Start somewhere - where we are is our start point. It is not possible to press & stress ourselves, being some where else - that only slows the steps needed to learn something new

Hi and Welcome to my page: PSYCHOLOGY MARKETING

To understand the behavior of how the internet works and how we can use it strategicly we have to know a little bit of how our costumers think and ach.

I have been studying psychology and for many years been a leader and a chief in sales and educations.
The first thing to fokus on in sales is to know our costumers -
I can help you get more trafic, more audience and clients. As a coach I offer you a free coach session of 30 min., talk on skype where I get a picture of your challenges and I give my feedback in how I can help you get on the track for real in your business.

I give you an example of how we must think to attract clients to our business - I hope you will enjoy reading a little bit of what I am working with ;-)

CONSUMER BEHAVIOR:
THE PSYCHOLOGY OF MARKETING

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how.

The psychology of how consumers think, feel, rea*on and select between different alternatives (e.g., brands, products, and retailers);
The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);
The behavior of consumers while shopping or making other marketing decisions;
Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome;
How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; and
How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.
One "official" definition of consumer behavior is "The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society." Although it is not necessary to memorize this definition, it brings up some useful points:

Behavior occurs either for the individual, or in the context of a group (e.g., friends influence what kinds of clothes a person wears) or an organization (people on the job make decisions as to which products the firm should use).
Consumer behavior involves the use and disposal of products as well as the study of how they are purchased. Product use is often of great interest to the marketer, because this may influence how a product is best positioned or how we can encourage increased consumption. Since many environmental problems result from product disposal (e.g., motor oil being sent into sewage systems to save the recycling fee, or garbage piling up at landfills) this is also an area of interest.
Consumer behavior involves services and ideas as well as tangible products.
The impact of consumer behavior on society is also of relevance. For example, aggressive marketing of high fat foods, or aggressive marketing of easy credit, may have serious repercussions for the national health and economy.
There are four main applications of consumer behavior:

The most obvious is for marketing strategy—i.e., for making better marketing campaigns. For example, by understanding that consumers are more receptive to food advertising when they are hungry, we learn to schedule snack advertisements late in the afternoon. By understanding that new products are usually initially adopted by a few consumers and only spread later, and then only gradually, to the rest of the population, we learn that (1) companies that introduce new products must be well financed so that they can stay afloat until their products become a commercial success and (2) it is important to please initial customers, since they will in turn influence many subsequent customers’ brand choices.
Social marketing involves getting ideas across to consumers rather than selling something. Marty Fishbein, a marketing professor, went on sabbatical to work for the Centers for Disease Control trying to reduce the incidence of transmission of diseases through illegal drug use. The best solution, obviously, would be if we could get illegal drug users to stop. This, however, was deemed to be infeasible. It was also determined that the practice of sharing needles was too ingrained in the drug culture to be stopped. As a result, using knowledge of consumer attitudes, Dr. Fishbein created a campaign that encouraged the cleaning of needles in bleach before sharing them, a goal that was believed to be more realistic.
As a final benefit, studying consumer behavior should make us better consumers. Common sense suggests, for example, that if you buy a 64 liquid ounce bottle of laundry detergent, you should pay less per ounce than if you bought two 32 ounce bottles. In practice, however, you often pay a size premium by buying the larger quantity. In other words, in this case, knowing this fact will sensitize you to the need to check the unit cost labels to determine if you are really getting a bargain.
There are several units in the market that can be analyzed. Our main thrust in this course is the consumer. However, we will also need to analyze our own firm’s strengths and weaknesses and those of competing firms. Suppose, for example, that we make a product aimed at older consumers, a growing segment. A competing firm that targets babies, a shrinking market, is likely to consider repositioning toward our market. To assess a competing firm’s potential threat, we need to examine its assets (e.g., technology, patents, market knowledge, awareness of its brands) against pressures it faces from the market. Finally, we need to assess conditions (the marketing environment). For example, although we may have developed a product that offers great appeal for consumers, a recession may cut demand dramatically.

Consumer Research Methods

Market research is often needed to ensure that we produce what customers really want and not what we think they want.

Primary vs. secondary research methods. There are two main approaches to marketing. Secondary research involves using information that others have already put together. For example, if you are thinking about starting a business making clothes for tall people, you don’t need to question people about how tall they are to find out how many tall people exist—that information has already been published by the U.S. Government. Primary research, in contrast, is research that you design and conduct yourself. For example, you may need to find out whether consumers would prefer that your soft drinks be sweater or tarter.

Research will often help us reduce risks associated with a new product, but it cannot take the risk away entirely. It is also important to ascertain whether the research has been complete. For example, Coca Cola did a great deal of research prior to releasing the New Coke, and consumers seemed to prefer the taste. However, consumers were not prepared to have this drink replace traditional Coke.

Have A Nice Day - You are velcome to connect with me and write about your challenges - and I will help you to reach your goals ;-)

Psychological Marketing is: 1) A purposeful communication that employs the combination of content, environment and navigation, approached in such a way as to inspire or influence how target markets perceive it.
2) The consideration and application of social and cognitive processes, logic, emotion and strategically directed language.
Bottom line – Psychological Marketing uses a highly scientific approach to discover and manage the elements that drive decisions, behaviors, attitudes and relationships.

Is this subject interstin for you?? Let me know.
Have a Great Day ;-)