Blackwood Seven is a media analytics platform which aims to increase the effect of company’s media spend using artificial intelligence and machine learning
Blackwood Seven is a media analytics platform which strives to increase the effect of company’s media spend using our predictive analytics framework built on machine learning and artificial intelligence. Using real-time modelling and advanced KPI prediction we are able to increase a company’s media ROI by up to 15-25%.
12/01/2018
We are mentioned in Morgan Stanley's 'Media Morning Email' and also featured in Digiday, for how we're helping Volkswagen to optimize their media investment, using our AI platform.
How Volkswagen is using artificial intelligence for ad buying decisions - Digiday The advertiser has replaced its agency with artificial intelligence in Germany.
22/05/2017
Casper Wilstrup, CTO of Blackwood Seven, shares his thoughts on A.I.
The Future Is Artificial – Thinking AI – Medium If you’re anything like me, your main point of reference in terms of Artificial Intelligence is numerous sci-fi movies; your immediate…
04/01/2017
We are proud to be featured as one of the top innovative companies of 2016 by The Drum
http://www.thedrum.com/news/2017/01/02/blackwood-seven-fastpay-we-take-look-some-the-top-innovative-companies-the-drums-new
Blackwood Seven to FastPay: we take a look at some of the top innovative companies in The Drum's New Year Honours 2016 The startups and change-makers, unafraid to step away from the flock, and inspired applications of technology that encouraged us to think differently.
20/12/2016
"Machine learning and artificial intelligence will not just inform campaign optimisation but planning and content creation. Agencies like Blackwood Seven, Hearts & Sciences and FullSIX are at the vanguard of this and will nick business away from less performance orientated agencies in 2017"
http://www.campaignlive.co.uk/article/consolidation-culture-why-2017-will-year-cs/1419129?
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From consolidation to culture: why 2017 will be the year of the Cs Havas Media Group's Paul Frampton sees eight major trends that will shape media in the year ahead.
22/11/2016
Why media buying and advertising is ripe for artificial intelligence
http://marketingland.com/media-buying-advertising-ripe-artificial-intelligence-198579
Why media buying and advertising is ripe for artificial intelligence Columnist Carl Erik Kjærsgaard explains how AI can play a role in marketers' media-buying plans, freeing them to focus on strategy and creative.
30/08/2016
We are very happy to share great funding news and a bit of information about our future plans with all of you: http://bit.ly/bw7-disrupt-traditional-media-agencies & http://bit.ly/bw7-funding-entry-into-US-market
A Danish startup that threatens to disrupt traditional media agencies is coming to the UK | Media | The Drum The relationship between traditional media agencies and marketers couldn’t be more strained, with concerns rife over agencies not being upfront about how much money they’re making from marketers. It is against this backdrop that a Danish media agency that is not financially dependent on how much an…
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https://blackwoodseven.com/finance-manager/
Finance Manager I Blackwood Seven Blackwood Seven is building the world’s best data science team within effect based media allocation with the sole purpose of disrupting the entire value cha
28/06/2016
Unibet has used media-analytics platform Blackwood Seven since 2014 to help it plan media strategy and target customers more effectively. The AI platform uses machine-learning technology to predict ROI both online and offline, so brands can accurately forecast the effect of their media spend.
AI: From sci-fi to the real world Forget racist chatbots and sexy-voiced personal assistants, AI is bringing big data to life and creating new marketing opportunities for brands and agencies.
23/06/2016
The Munich firm Brainagency Consulting has had a closer look into the procedures of Blackwood Seven. Read the following German article where Managing Director Oliver Mohr explains why media agencies need to rethink their role as buyers and middlemen.
Experte zu Blackwood Seven und SAP: Mediaagenturen müssen ihre Rolle als Einkäufer und... Den Realitätscheck müssen sie erst bestehen, doch für Schlagzeilen haben Blackwood Seven und SAP in den letzten Monaten genug gesorgt. Beide wollen die Mediawelt revolutionieren. Oliver Mohr, Managing Director bei Brainagency Consulting zieht ein Zwischenfazit.
22/06/2016
WHEN MACHINES BEAT MINDS
Read today’s issue of The Cannes Lions Daily News where our co-founder Carl Erik Kjaersgaard is interviewed.
https://issuu.com/lionsdailynews/docs/issue_5_turner/c/sm7w3lj