William Genske - Full Impact Imagery

ung machen zu können. Während seiner Schulzeit in England hatte er Freude an seinen eigenen Werken zu arbeiten und verbrachte viele Stunden in der Dunkelkammer. “Seit der Einführung der Digitaltechnologie ist diese Kunstform viel leichter zugänglich geworden – der Prozess ist sauberer und unmittelbarer. Fotografie hilft uns, diese im Bild festzuhalten und in einer Weise darzustellen wie es einst fast unvorstellbar war. Dies ist eine aussergewöhnlich aufregende Ära für Designer von kreativen Bildwelten.”

Born in Sevilla, Spain in 1965, both good food and beautiful architecture were a big part of William´s early life. In the mid-seventies, William was introduced to photography when his father bought a medium format camera. William was fascinated by the concept of capturing images from afar with great precision and beauty. At school in England he later discovered the joys of working with photography of his own, spending hours in the darkroom. “Since the advent of digital technology, the art form has become more accessible - the process is cleaner and more immediate. In life, there is art constantly around us. Photography helps us to capture it and display it in ways that were once almost inconceivable. This is an exceptionally exciting time to be a designer of creative imagery."