opti

opti – The international trade show for optics & design 🗒 opti 2027 // 29 - 31 JAN 2027
📍 MUNICH.

(3)

Date: Friday – Sunday, 16 – 18 JANUARY 2026

Venue: Fairground Munich (Messegelände München)

Every year at opti, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, IT, marketing and sales, instruments/tools/spectacle elements, accessories as well as technical equipment and professional education.

28/09/2026

Where next? 👀
At SILMO Paris, we met the people, explored the technologies and joined the conversations shaping the future of optics and hearing acoustics.

Independent design needs the courage to be different. Lidia Ricco, Exhibition Manager Sales - Design at opti, met Mik Somers from theo eyewear – sometimes quirky, often different and always at the vanguard of eyewear design.

Paris, merci! You gave us a lot to see, hear and think about.

See. Hear. Next.

29–31 January 2027 | Munich

Where next? 👀

As smart eyewear becomes ever more relevant when technology meets a real need. opti PR & Content Manager Bernd Degner took a closer look at the latest developments with Dave McLauchlan from Everysight.

Paris, merci! You gave us a lot to see, hear and think about.

See. Hear. Next.

29–31 January 2027 | Munich

Where next? 👀

Strong industry connections are built through personal encounters. opti Director Cathleen Kabashi met Sabine Siegmund – an optician and hearing acoustics specialist from near Hanover and one of our opti 2026 faces – together with Oliver Peitz from Andy Wolf Eyewear.

Paris, merci! You gave us a lot to see, hear and think about.

See. Hear. Next.

29–31 January 2027 | Munich

Where next? 👀

A forward-looking trade show like opti needs the perspective of the international specialist media. So Bernd exchanged industry views with Simon Jones from UK publication Optician.

Paris, merci! You gave us a lot to see, hear and think about.

See. Hear. Next.

29–31 January 2027 | Munich

Where next? 👀

Listening to the market also means staying close to those who observe and report on it like for instance with Ulrich Badenberg from markt intern.

Paris, merci! You gave us a lot to see, hear and think about.

See. Hear. Next.

29–31 January 2027 | Munich

Where next? 👀
At SILMO, we met the people, explored the technologies and joined the conversations shaping the future of optics and

25/09/2026

See. Hear. Next.? It’s already taking shape. ✨

Future trends. Real opportunities. opti SMART TECH for optics and audiology.

Cathleen Kabashi, Director opti, offers a glimpse of what’s ahead.

See. Hear. Next.
29–31 January 2027 | Munich

Save the date – and discover more via the link in our bio.

23/09/2026

Hearing care deserves centre stage.
But don't take our word for it.

Hear directly from exhibitors and visitors why they see hearing care as one of the biggest opportunities for the future of optical retail.

New business. New partnerships. New perspectives.
That's what opti SPHEARE is all about.

➡️ Ready to position your brand where the industry is heading? Join opti SPHEARE 2027 as an exhibitor. Click here to learn more and secure your place:

👉 D: https://www.opti.de/de/fuer-aussteller/spheare
👉 E: https://www.opti.de/en/for-exhibitors/spheare

21/09/2026

What is shaping the future of hearing acoustics? We from opti are listening.

At OHI UPDATE 2026 in Vienna, our media relations man Bernd did more than explore new solutions. He asked questions and listened - discussing earmoulds, hearing protection, audiological measurement technology and what the industry expects from a strong platform for the future. Special shout-out to Harald Belyus and his team of for an impeccable feeling for organisation, timing and fun!

Those insights are coming back to Munich with us and will feed directly into the further development of opti SPHEARE.

Thank you all for the open conversations and fascinating insights. See you - and hear you - at opti 2027.

29-31 January 2027 | Munich

See. Hear. Next.

17/09/2026

SMART TECHnology needs more than a good idea. It needs the right market.

With opti SMART TECH, opti 2027 creates a dedicated stage for companies developing Smart Eyewear, Wearables, Hearables and Connected Technology — connecting them with decision-makers from optics, hearing care, distribution and industry.

From product testing and guided tours to speed dating, meeting rooms and hub sessions, the new area is designed to turn innovation into visibility, feedback, contacts — and business opportunities.
Ready to bring your technology to the optical market?

Discover how to become part of opti SMART TECH.
Download the English-language exhibitor brochure via this link:
https://www.opti.de/fileadmin/OPTI/Downloads/en/opti_2027_sales_brochure_short_version.pdf

15/09/2026

The future doesn’t simply happen.
We bring together the people who make it happen.

For opti Director Cathleen Kabashi, “Next.” means turning new technologies, partnerships and ideas into real opportunities for the optical industry.

From Smart Eyewear, Connectivity and Wearables to hearing acoustics, contact lenses, design and young talent: opti 2027 brings previously separate worlds together – and makes the industry’s next steps visible, tangible and commercially relevant.

Because what’s next should also become what’s next in business.
Read the full interview with Cathleen Kabashi via these links
D https://www.opti.de/de/fuer-presse
E https://www.opti.de/en/for-press

11/09/2026

The future of optics isn’t waiting. Neither should you. 👀

Put your brand where the industry comes together. Meet the people shaping the market, showcase what’s next and turn visibility into new business.

See. Hear. Next.
Be part of opti 2027.

📍 Munich
📅 29–31 January 2027

👉 Become an exhibitor now. https://www.opti.de/en/for-exhibitors/registration/become-a-first-time-exhibitor

02/09/2026

Ten years bold. Still causing a stir. 😎

Huge congratulations to our friends at BOLD on their 10th anniversary and on being fully booked once again!

Not many events manage to stay fresh, relevant and in demand for a whole decade. Here's to ten years of great ideas, great people and doing things differently.

See you in ’s-Hertogenbosch! 🥂

26/08/2026

Start-ups: Your strong idea deserves the right market.💪💪
That is why opti 2027 offers two dedicated platforms for start-ups and emerging brands:

🚀 opti VISIONARY
connects start-ups in software, AI, smart eyewear, digital services and optical technology with industry decision-makers – for direct market access, valuable contacts and first-hand feedback.

👓 opti NEW SELECTION
puts emerging independent eyewear brands in the spotlight – with visibility among buyers and opportunities to build new retail partnerships.

Find out which platform fits your business and take the next step at opti 2027.
👉 More information via these links:
D: https://www.opti.de/de/fuer-aussteller/messevorbereitung-und-planung/komplettstaende
E: https://www.opti.de/en/for-exhibitors/preparation-planning/complete-stands

21/08/2026

Why is opti valuable for exhibitors?

For this exhibitor, the answer is clear: the contacts.

In his video statement, he talks about the people he meets at opti — new customers, business partners and relevant industry contacts. Conversations that would be hard to create elsewhere come together in one compact, focused trade show environment.

That is what makes opti a strong platform for exhibitors: visibility, exchange and access to a market that is ready to connect.

See. Hear. Next.

opti 2027
29.–31. January
Munich

Adresse

Messe Munich
Munich
81829

Webseite

http://www.opti.de/

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