Why visit opti 2027?
Meet Anastasia Klaus – optician at Hör + Seh Studio in Butzbach and opti’s “Next.” face for the opti 2027 campaign. IN her video, she explains why the future of optics isn’t waiting. 🚀👓
Beyond her statement, use opti, to discover smart eyewear and start-ups, new talent and emerging technologies: opti NEXT brings together the ideas and innovations shaping the future of the industry.
With opti SMART EYEWEAR, visitors can explore connected eyewear, digital innovations and new business opportunities that are already influencing the optical market.
Watch the video. Discover what’s next. Be part of it.
Next. Not someday. Now.
See. Hear. Next.
29–31 January 2027 | Munich
Video AI supported
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opti – The international trade show for optics & design 🗒 opti 2027 // 29 - 31 JAN 2027
📍 MUNICH.
#opti2027 #optimunich #weareopti
Date: Friday – Sunday, 16 – 18 JANUARY 2026
Venue: Fairground Munich (Messegelände München)
Every year at opti, experts and creatives in the optics industry display their newest products. As an international trade show for optics and design, opti represents the whole visual-optical spectrum, from frames to lenses, contact lenses, low vision, shop fittings, IT, marketing and sales, instruments/tools/spectacle elements, accessories as well as technical equipment and professional education.
Two sectors. One customer. One place to shape what’s next. 👁️👂
Customer experience, digitalisation and new models of care are bringing optics and audiology closer together. Michael Männing – optician, hearing-care professional and face of the opti 2027 campaign – explains why companies looking to showcase their audiology expertise, make new contacts and drive integrated care should exhibit at opti SPHEARE in 2027.
Watch the video. Book your stand. Be part of what’s next.
See. Hear. Next.
29–31 January 2027 | Munich
Jetzt opti SPHEARE Aussteller werden:
SPHEARE:https://www.opti.de/de/messe/highlights/opti-spheare
Become opti SPHEARE exhibitor now:
https://www.opti.de/en/trade-show/highlights/opti-spheare
Video AI supported.
Vision and hearing are more closely connected than many people realise. 👁️👂
Customers are not simply looking for a pair of glasses or a hearing aid. They are looking for guidance, quality of life and the ability to participate in everyday life.
Michael Männing – optician, hearing-care professional and face of the opti 2027 campaign – explains why companies that want to showcase their audiology expertise, make new contacts and provide fresh impetus for integrated care should exhibit at opti SPHEARE in 2027.
Watch the video. Book your stand. Be part of what’s next.
See. Hear. Next.
29–31 January 2027 | Munich
Jetzt opti SPHEARE Aussteller werden:
SPHEARE:https://www.opti.de/de/messe/highlights/opti-spheare
Become opti SPHEARE exhibitor now:
https://www.opti.de/en/trade-show/highlights/opti-spheare
Video AI supported.
Why exhibit at opti SPHEARE?
Michael Männing – optician, hearing-care professional and face of the opti 2027 campaign – introduces to you the practical reasons. 👁️👂
Reach the right trade audience in Hall C3, while the ready-to-use Complete Package keeps your planning to a minimum.
Watch the video. Book your stand. Focus on business.
Stand booking details via these links:
D https://www.opti.de/de/messe/highlights/opti-spheare
E https://www.opti.de/en/trade-show/highlights/opti-spheare
See. Hear. Next.
29–31 January 2027 | Munich
Stand booking details via the link in bio.
05/08/2026
Put your hearing-care solutions in front of opticians, buyers and decision-makers at opti SPHEARE in Hall C3. 👁️👂
Minimal effort, maximum presence: the ready-to-use Complete Package includes stand construction, technical equipment, furniture, cleaning and digital visibility.
Book your stand and focus on business.
See. Hear. Next.
29–31 January 2027 | Munich
Stand booking details via these links:
D https://www.opti.de/de/messe/highlights/opti-spheare
E https://www.opti.de/en/trade-show/highlights/opti-spheare
04/08/2026
opti SPHEARE. Hear what’s next.
New business opportunities. Or more potential from an existing ones.
For optical businesses, hearing acoustics can broaden the portfolio, create additional revenue opportunities and deepen customer relationships.
For businesses already offering both, opti SPHEARE provides practical ideas to expand and optimise their hearing acoustics business.
Exhibitors click here for more information:
D https://www.opti.de/de/messe/highlights/opti-spheare
E https://www.opti.de/en/trade-show/highlights/opti-spheare
opti. 29–31 January 2027 | Munich
See. Hear. Next.
pictures: AI supported
SEE. Two halls filled with frames, fashion and design, the opti DESIGN STAGE, independent labels and the latest trend insights from Selin Olmsted: design takes centre stage at opti 2027.
SEE. HEAR. NEXT. brings optics, smart eyewear, frames, fashion and design together with hearing acoustics – and with the latest technologies, brightest talents and boldest ideas that will shape the industry’s future.
Ilga Künzel as CEO of Luitpold Optik in Rosenheim, Bavaria, is the perfect testimonial for all things optical ranging from glasses to frames, from fashion to design.
Images AI supported
HEAR. Seeing and hearing are moving closer together – and opti SPHEARE makes that connection heard (and seen) at opti 2027.
SEE. HEAR. NEXT. brings optics, smart eyewear, frames, fashion and design together with hearing acoustics – and with the latest technologies, brightest talents and boldest ideas that will shape the industry’s future.
Michael Männing as CEO of Männing hören-sehen-erleben is the perfect testimonial for opti's continued endeavour into the field of hearing acoustics.
Images AI supported
NEXT. Smart eyewear, bold start-ups and a new generation ready to move the industry forward: this is where the future of optics starts at opti 2027.
SEE. HEAR. NEXT. brings optics, smart eyewear, frames, fashion and design together with hearing acoustics – and with the latest technologies, brightest talents and boldest ideas that will shape the industry’s future.
This testimonial is given by Anastasia Klaus, master optician at Studio Hör + Seh. She creates content about how exciting optometry can be.
Images AI supported
23/04/2026
Meet Thomas Heyder 👋
New to the opti team – and now responsable Exhibition Manager Sales for Halls C3 & C4.
From smart eyewear, lenses and contact lenses to hearing acoustics, diagnostics and beyond: Thomas is your go-to across the optics spectrum.
opti 2027 - See. Hear. Next.
29 - 31 January 2027 in Munich
www.opti.de
www.opti.de/en
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