SPOAC - Sports Business Academy by WHU
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Die SPOAC bildet die künftigen Führungskräfte des Sportbusiness aus. Die „SPOAC – Sports Business Academy by WHU“ vereint das Beste aus Wissenschaft und Praxis.
In Kooperation mit führenden Unternehmen und Institutionen der Sportbusinessbranche bietet die SPOAC berufsbegleitende, interdisziplinäre und praxisrelevante Aus- und Weiterbildungsmöglichkeiten für die künftigen Entscheider der Branche.
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Our Mission
In recent years, sport has developed into a vibrant multi-billion dollar industry. In parallel, sports businesses have been subject to increasing professionalization, leading to a growing need for qualified executives. This entails a rapid rise in the demand for adequate training, which cannot be satisfied by existing development concepts. For in many places, the distance between academia and industry practice is simply too great.
With the goal to prepare future leaders and high potentials in the best possible fashion for future challenges in sports business, SPONSORs, the leading provider of information and organiser of conferences in sports business, and WHU – Otto Beisheim School of Management, one of the most renowned business schools in Europe, have joined forces to establish SPOAC – Sports Business Academy by WHU.
SPOAC brings together the expertise of these two institutions, each a leader in their respective fields. In addition, SPOAC closely cooperates with leading institutions in sports, media and business, which contribute their expert knowledge to the SPOAC programs.
At its core, the SPOAC offers
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Theodorstraße 42/90
Hamburg
22761