02/09/2026
What an unforgettable launch 😭 I just showed 100+ creators my new tool called Sponsor Mole that's gunna help you land waaaay more brand deals 🤩
Lemme quickly tell you the story of why it exists, because it wasn't some big “aha! let's build a software product” moment. It came from being genuinely fed up.
I spent years on both sides of the table. My wife April Moore and I built our own $5M sponsorship business from scratch, and then I ran a 7-figure ad agency for many years on top of that. So I've seen exactly how brands pick partners, and I've seen how creators try (and mostly fail) to get in front of them.
And what I noticed over and over again is that this entire industry runs on secrecy. Nobody tells you who actually makes these decisions inside a brand. Nobody tells you what makes a brand a good fit for you versus a total waste of your time. And nobody teaches you how to write outreach that doesn't get ignored.
That secrecy isn't an accident either. It's part of how managers, agents, and brokers justify their cut. If you can't figure this stuff out yourself, you need them, right?
Except most of us don't have a manager. We don't have an agent. We don't have a broker sitting in our inbox lining up deals while we focus on making content. It's just us, figuring this out at midnight between everything else we're already juggling.
So I decided to build the thing I wish existed when April and I were starting out. Something that would make it stupidly simple to know exactly who to reach out to, exactly what kind of brands actually fit your audience, and exactly how to write a pitch that gets a real human on the other end to respond.
I took everything from my frameworks laid out in my book Justin Moore (10,000+ copies sold!) and I baked them directly into this tool. Not generic advice. Not “just be authentic and brands will come.” The actual system.
This is for the rest of us. The ones doing it ourselves, without a big team behind us, who just need something in our corner that makes the whole process finally make sense.
That's Sponsor Mole.
Btw, I'm offering 50% off annual plans right now to true believers so comment "mole" if you're interested!
