Smart Workspace Design Summit

Most companies redesign their office.
Very few redesign the reason people come in at all.
That's the gap that shows up in every metric that matters — retention, output, team cohesion. Not as a talking point. As a real line in the budget.
In May, Amsterdam brings together the people who know this difference firsthand. Not from slide decks. From projects that worked, and ones that didn't — and they know exactly why.
If workplace strategy is something you take seriously, May 19–21 is where you need to be.

👉 smartworkspacedesign.com

💡 Key Kawamura, Co-Founder and Leader of the Future of Workplace at Studio Banana, presented an illuminating case study on Audemars Piguet's workplace adaptation strategies in the post-Covid world. His session at showcased the adaptive measures and innovative approaches deployed by the almost 150 years-old family-owned Swiss watchmaking firm, highlighting the importance of resilience in the industrial landscape.

🌿 Stephan van Hoorn, Hugo Hendriks, and Willem van Biezen engaged in a dynamic panel discussion at , examining the implications of the new "NORMAL" on office demand, design, and the role of technology. Panelists explored the evolving dynamics of the digital workplace, emphasizing the transformative role of sustainability and technology in shaping the future of work.

🌟 Breaking News from the Conference!

During an electrifying session at in Berlin, Germany, one speaker's exceptional gesture stole the spotlight. Omar Rabah, the esteemed representative from TRILUX, captivated the audience not only with his insightful discourse but also with an unexpected twist. In a surprising turn of events, a raffle was conducted, sparking a surge of excitement among the attending delegates. 🎁

Amid the anticipatory buzz, luck favored one participant in particular: Lina Chew, National Design Manager at Hub Australia from Sydney, Australia. As the fortunate winner, she secured the prestigious prize of Trilux's ground-breaking innovation, the "REVOLUTIONARY DESK LIGHTING IN THE OFFICE," a cutting-edge table lamp set to redefine modern workspace illumination.

🚀 Omar Rabah, Application Manager OFFICE at TRILUX, presented a comprehensive case study on the transformative journey of TRILUX, highlighting the influential factors and key learnings in the new work transformation process. His session at offered valuable insights into the adaptive strategies and dynamic workplace evolution witnessed at TRILUX.

🔍 Albano Pereira, Group Safety & Wellbeing Director at Bel Group, addressed the crucial aspects of workplace wellbeing in an industrial setting, emphasizing the importance of mental health awareness and inclusive workplace strategies. His session at underscored the significance of employee mobilization and well-being initiatives in fostering a resilient, inclusive work environment.

🌱 Clarissa Vollmeier, Hybrid Work Specialist EMEA Lead at Cisco, unfolded the roadmap to designing a future-ready, people-centric hybrid work strategy. Her session at highlighted the critical drivers of a successful hybrid work approach, emphasizing the integration of cognitive technologies, sustainable practices, and user-centric experiences in reshaping the modern workplace.

📈 Roland Huitink, Director of Real Estate at AkzoNobel, offered valuable insights on the dynamics of hybrid working in the post-Covid era. His session at explored the flexibility and adaptability of modern office spaces, emphasizing the practical aspects of implementing a global hybrid working policy and fostering effective in-person collaboration.

🌎 The opening debate at featuring Peppi Härme, Head of Wellbeing and DEI at VTT Technical Research Centre of Finland, Albano Pereira, Group Safety & Wellbeing Director at Bel, Roland Huitink, Director Real Estate at AkzoNobel, and today's chairman Maaike Roseboom, Founder / Workplace Strategist at Em-pact, shed light on the dynamics of building an authentic workplace for the future. Panelists delved into the evolving workplace models, the transformative role of technology, and the shifting expectations of employees, emphasizing the crucial components of fostering a resilient and dynamic work environment.

📱 Marco Serra's enlightening fireside chat at delved into the intricacies of understanding client needs and fostering effective client relationships in the dynamic landscape of workplace design. His insightful conversation highlighted the importance of client-centric strategies and adaptable design solutions in catering to diverse client requirements and industry dynamics.

💻 Vilius Lukauskas's captivating case study at detailed the transformative journey of Danske Bank's Vilnius campus, highlighting the essential components that contribute to creating an engaging, effective, and community-centric office space. His presentation emphasized the significance of holistic workplace services, social interactions, and an inclusive work culture in fostering a thriving, employee-centric work environment.