E-Cul-Tours

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ISP Dalarna has its focus on the potentials of the destination development of Falun, residential town in the province of Dalarna, Sweden. This destination has being chosen as a subject for detailed investigation by the Master students in tourism studies connected to Ecultours due to its rich industrial heritage confined within the World Heritage site of Great Copper Mountain. The World Heritage nomination of Falun copper mine in 2001 has changed the preconditions for the tourism development of the city of Falun and the province of Dalarna. The overarching idea of the student work for the ISP Dalarna was to analyse different aspects of the internationalization process of tourism development – marketing, walking tours (connecting city and the mining site) and alternative guided tours and the mine. The student group was divided into three groups (see the details of the tasks below). The ISP Dalarna was conducted on a base of the close collaboration with several stakeholders – Foundation Stora Copparberg, Falun Municipality, Destination Management Organisation Visit Dalarna AB, Dalarnas Museum and Dalarna University. Student group was invited to participate in the guided tour to the underground part of the Falun Mine, mining museum, walking tour around historical part of Falun.

Group work assignments:

Group 1: Analysis of marketing material and visitor profiling (Comparing before and after experiences, how accessible is the area to the international tourists? Lessons for the Municipality, DMO – Visit Dalarna, Foundation Great Copper Mountain)
Group 2: Walking tours – creating a prototype of an alternative walking tour (Strengthening the connection between the World Heritage at Falun Mine and the City of Falun)
Group 3: Re-interpreting cultural heritage by co-creating an alternative guided tour/event concept Falun Mine

In the ISP Aveiro the students had the close opportunity to be a part of the reality and study a particular heritage site that exists in Ílhavo Municipality- its Maritime museum with a focus on the complex and interesting system of the “Aveiro Ria lagoon” and on the community’s traditional codfish fishing.

Upon arrival of the students they had the chance to explore Aveiro and the Ria lagoon context, participate in seminars about the Ria context (in terms of human geography and ecological value), the Ílhavo tourism context (municipality) and the Maritime Museum, including the view of a specialist guide of a German cultural tourism operator, who is also a travel writer. Apart from a guided tour to the Museum and its museum ship in the harbor, students had the opportunity to visit the municipality’s lighthouse and famous beaches with particular architecture. But they mostly addressed the museum case and discussed it, collecting additional data in both the museum and the Municipality, with interviews with the stakeholders from Ílhavo Maritime Museum and the representative of Tourism Sector of The City Hall of Ílhavo.

With the aims of disseminating project results, discussing and reflecting on new

and relevant forms of managing heritage for tourism purposes, as well as new forms of

education and training that prepare higher education students for the challenges they will face

in the field, the University of Aveiro, Portugal, as one of the partners on the ERASMUS+ project “E-Cul-Tours: Managing Cultural Heritage in Tourism “, organized on 22nd of November 2019 a multiplier event with numerous stakeholders from Portugal, Germany, Belgium, Sweden, Italy and other EU countries. The event took place at the Vista Alegre Museum, Ílhavo.

Key note speakers coming from partner countries were:

Dr. Luca Driussi from EUFRAK Consulting – Coordinator of the Project E-Cul-Tours,
Prof. Dra. Elisabeth Kastenholz – Local coordinator of E-Cul-Tours and Coordinator of Tourism Studies at Aveiro University,
Prof. Dra. Antónia Portugal – Training Advisor at EHTCoimbra at Turismo de Portugal,
Dra. Nancy Duxbury from the CREATOUR project
Dra. Susana Esteves from the Municipality of Ílhavo, Responsible for Tourism
Presentations, discussions and interactive workshops on the relevance of innovative training for cultural heritage experiences in tourism, benefits and challenges of new creative cultural tourism approaches and strategies took place from 2 to 4 o’clock in the afternoon, after which the participants visited the Vista Alegre, the Museum with very relevant heritage and themes for understanding this beautiful Portugal’s region.

ISP blended mobility within E-cul-tours projects was held in Stralsund (Germany) from 23-27 October 2019. On the 24th October visit to Peenemunde Historical Technical Museum was held with topics such as early space exploration and the importance of “dark tourism”.

On the 25th October expert meetings were held on Stralsund’s Word Heritage status and problems the local tourism staff faces with a guided tour of the city centre of Stralsund.

The next day, 26th October the group visited Prora and the largest Hotel (n)ever built with museum tour. The group also visited the Hotel Solitaire and saw the efforts made to modernize and reconstruct the old hotel, followed by the visit to Binz. On the 27th October group departed from Stralsund and visited Berlin.

As part of the E-Cul-Tours project, group of students spent five days in Bergamo learning about traditional and nontraditional ways to define landscape and heritage. They learned about Bergamo’s boom as a touristic city and its different offers, from gastronomic festivals to traditional historical museums or various walking paths in the city and around it.

The 5th Project Meeting of E-CUL-TOURS was held in Berlin in March. We discussed the finalisation of the intellectual outputs and the coming teaching and training activities (Blended Mobilities and Intensive Study Programmes) that will be implemented in October and November 2019 by the participating universities.