17/11/2020
DEAR YOU, ✨
by the end of next week I will TAKE DOWN ALL ONLINE COURSES that students of meditation currently offers. It has been very tough on me, but here is why:
I've invested a lot of time, energy and money into building this online school. I've tried to make the best out of the whole COVID-situation, offering what I can in order to help and inspire people while moving my business online.
Even though a fair group of students followed me into the online world and many new ones found me in the beginning of the year (when URBAN SPORTS CLUB still allowed me to offer meditations online), now I am stepping back from all of it.
Being online so much, "selling" meditation, always being chased to do more, show more, sell more, is not something that feels good for me or that I want to do day in and day out. It doesn't reward me personally.
In this "spiritual" online market I see many "teachers" selling high-frequencies and well-meant-concepts, "goddesses"-workshops or glossy new-age-prophecies about how now is the time that LOVE will overthrow everything false and if you're not part of the chosen people, you will be doomed. Just random examples, I am sure you've seen stuff like that.
I also see a lot of great, fancy pictures of beautiful men and women, I read a lot of well written texts (especially from a psychological perspective) and notice so many opportunities that come my way to "COMPLETELY TRANSFORM" my life within a week or month. Well, okay.
I've tried my bit as well, and I hated it. To me it was always important that SOM is NOT about esoteric make-believes, spiritual concepts or a glossy display of new-age-prophecies, that are flooding social media from every corner.
It wasn't always easy, because of course I was also selling something. Only to me, what I am selling doesn't feel as glorious, transformative, glossy as most of those other offerings though - or at least I resist to sell it that way. Because what I am selling is simple: PRACTICE.
Dry, challenging, sometimes uncomfortable, unwarranted outcomes day-in and day-out PRACTICE.
I didn't want to predict how your life turns out when you practice more regularly, because I DONT KNOW.
I didn't want to claim my ways as THE BEST WAYS for you, because I don't know that either.
I just wanted to help you find practices that work for you, so you knew how to do it and how to look upon it, by yourself or with others.
It didn't work so well for me actually. If modern day marketing is rewarding me for being more self-righteous about myself, more aggressive towards my potential clients and more glorifying about my work, then it doesn't work for me.
I've spent many many hours chasing, trying to assimilate to the "online-ways", and spend a lot of money to set everything up and advertise it. But in the end I guess I just failed - and I am not completely unhappy about it.
From now on I won't offer meditation online anymore, but look within what I want to do instead. Actually sitting on that porch doing nothing for a while would be the most precious thing to me anyway.
I am very grateful for everyone who meditated with me, live or in person, and to everyone who signed up for the online courses.
(You can still enroll until the 27th of November btw. This is - for real - your last chance now. After that the courses won't be accessible anymore.)
I wish you a very good time, see you again
Ben
from students of meditation