12/08/2026
We're five days into SummerUP, and it's exactly what a student-built accelerator should feel like.
Quick reminder of what this is: not a faculty program, not an outside partner. One of our own students built an entire one-week startup accelerator, where anyone with an idea gets seven days to take it from zero to one, and learn how to actually sell it. Externals welcome, no permission required.
Day one opened to a packed room. Since then it's been workshop after workshop, go-to-market, marketing in the age of agentic AI, direct sales, all circling one idea you can even read off the merch: sell before you build. Because at SummerUP you don't just ship a product, you figure out how to get people to use it.
It all builds toward Friday: a 10,000€ Pitch Day at The Delta Campus, where this week's teams pitch for real.
This is what we mean by Digital Pioneers, students who don't wait for the future to be handed to them. They build the room where it happens, and bring everyone else along.
Big shoutout to the whole team that made this possible and all the speakers for sharing their wisdom!
Come watch them pitch on Friday!