Projective Technology

15/10/2026

We are thrilled to announce that Projective has been shortlisted for the Broadcast Tech Innovation Awards 2026! 🎉

Our Strawberry Media Intelligence solution has been recognized in the Best AI Tool category for our entry: Seamless AI: Strawberry Media Intelligence for the Entire Creative Stack.

Making the shortlist among such a high volume of brilliant entries is a massive testament to our team's hard work in pushing the boundaries of AI for creative workflows. This is super-exciting!

We can't wait to celebrate with the rest of the industry at The Brewery in London on November 26th.

A huge thank you to the judges, and congratulations to all the other fantastic finalists, including our friends at freispace! 🥂

13/10/2026

𝗪𝗵𝗲𝗻 𝗶𝘁 𝗰𝗼𝗺𝗲𝘀 𝘁𝗼 𝗰𝗹𝗼𝘂𝗱 𝗽𝗼𝘀𝘁-𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻, 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗶𝘀 𝗷𝘂𝘀𝘁 𝗮𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗮𝘀 𝘀𝗽𝗲𝗲𝗱.

You can have the fastest cloud filesystem in the world, but if your creative workflow is messy, you’ll never scale. That is why Projective partnered with LucidLink.

Strawberry Skies provides the intelligence (the security, audit trails, and project-based structure) that turns raw storage into a high-performance creative platform. LucidLink provides the "magic" foundation that behaves exactly like an enterprise on-prem filesystem.

Together, they allow enterprise creative teams to:

✅ Enable real-time collaboration across hybrid/cloud environments.
✅ Maintain enterprise-grade governance (Azure AD, Audit logs, Encryption).
✅ Reduce IT bottlenecks from days to seconds.

See why we believe this is the ultimate stack for the modern creative enterprise: https://projective.io/lucidlink-vs-strawberry-skies/

Talk to us if you'd like a demo!

06/10/2026

𝗧𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗳𝗶𝘅 𝗮 𝗺𝗲𝘀𝘀𝘆 𝘄𝗼𝗿𝗸𝗳𝗹𝗼𝘄 𝗯𝘆 𝘁𝗵𝗿𝗼𝘄𝗶𝗻𝗴 𝗔𝗜 𝗮𝘁 𝗶𝘁? 🛑

On the latest Formula Media Community podcast, hosted by Jason Pomeranz and Conner Stirling, Projective CEO Derek Barrilleaux gave a much-needed reality check on the state of post-production tech.

Before you worry about artificial intelligence, you need to fix your "Frankenstein" workflow and actually organize your data.

As Derek puts it: "The gap between real value to the business and what's being promised and discussed in LinkedIn or at trade shows, it's a big gap. And so I think a lot of customers are wise to wait and let the dust settle a bit."

In our latest blog post, we break down the key takeaways from the interview: www.projective.io/post-production-workflow-pam.

Discover how a true Production Asset Manager (PAM) can bring order to your shared storage and win back valuable time for your team.

Watch the full interview here: www.projective.io/post-production-workflow-pam, and sign up at the Formula Media Community for more insights: https://formulamediacommunity.ai/

22/09/2026

Tired of the "Media Offline" red screen of death because someone forgot to put a file on the shared storage? 🎬📁

No matter how strict your workflow is, unmanaged assets happen. That’s why the Strawberry panel for Adobe Premiere does the heavy lifting for you.

It automatically tracks down files sitting outside of your Strawberry project (like that one audio track in your Downloads folder), copies them to the correct location, and relinks them seamlessly.

Our Solutions Consultant, Andrew Wierzan, explains how it works, and how it can save your edit floor a lot of headaches, in our latest blog.

Check it out: https://projective.io/media-offline-and-premiere/

Projects live in Strawberry. Media lands on shared storage. Everyone works from the same place so nobody has to guess where anything is.

17/09/2026

The Projective team is now back from a great IBC! 🚀

If there was one universal takeaway from all our conversations in Amsterdam, it’s this: everyone wants AI in post-production, but nobody wants the interconnectivity nightmare that comes with bolting it on.

When facilities treat AI as a separate tool sitting "to the left" of their workflow, they end up wrestling with fragmented storage silos, fragile APIs, and moving massive files around just to get them indexed.

That’s exactly why we built Strawberry Media Intelligence differently. 🍓 We don't bolt AI on: it’s built directly into our existing Production Asset Management.

Here is why our approach actually works for creative teams:

🔹 The Anti-Bolt-On AI: It lives natively where your media already lives. No moving files across tiers, no complex integrations, and zero cloud egress fees to search your own deep archives.

🔹 Runs on Your Existing Hardware: It indexes your content silently in the background on-premises. You don't need to buy expensive new GPU server racks to run it (honestly, it's so lightweight it could run on a potato 🥔).

🔹 Powers the Entire Creative Stack: It isn't just a separate search window. It drops exact visual matches and dialogue directly into Adobe Premiere Pro, After Effects, Blackmagic Design DaVinci Resolve, and Avid Media Composer as subclips with handles.

🔹 Secure by Design: Because it inherits Strawberry's existing project framework, users only ever see AI search results for media they actually have permission to view. Your unreleased content stays secure behind your firewall.

You shouldn't have to become a systems integrator just to find a clip of a "cyclist at sunset." The AI should do the hunting, so your editors can just edit. 🎬

Want to see how we’re giving post-production teams their time back? Book a chat with us today to see Strawberry Media Intelligence in action! 👇
https://projective.io/strawberry-media-intelligence/

10/09/2026

If your post-production workflow already feels chaotic, adding an external AI tool will only increase the chaos.

Most visual search solutions bolt AI on as a separate tool, forcing you to connect it to every storage silo you run. Now you have an integration problem. 🚧

Strawberry Media Intelligence works differently. It runs on your existing infrastructure: no new servers, no bolted-on AI, no interconnectivity headache.

Permissions, project framework, access control and indexing all run coherently in the background, across your entire dataset, in one place.

And it doesn't stop at video. Visual search results serve your entire creative palette: Adobe Premiere, After Effects, Illustrator, Blackmagic DaVinci Resolve, Avid Media Composer, audio, graphics, stills and more.

All seamlessly integrated so that your creators can easily save time and effort.

See it live at IBC, stand 7.D12, or book a demo now: https://projective.io/strawberry-media-intelligence/

09/09/2026

Big news for post-production teams: Strawberry now integrates with Blackmagic Design DaVinci Resolve via via our new easy-to-use panel.

If your edit environment has outgrown its workflow, this changes how your team works together.

✅ Remote editing workflows — Work with media on LucidLink, local NAS, or S3-compatible storage that supports real-time access
✅ Multi-editor projects — Coordinate work across editors with Strawberry's project management and permissions
✅ Resolve integration — Access Strawberry directly from within Resolve via the new panel
✅ Cross-NLE consistency — Use the same PAM backbone across Resolve and Premiere with our existing Adobe panel

At Projective, our mission has always been to give creative teams the collaboration and version control tools they nee, without storage limits or forced licensing tiers.

Want to see how it works? Book a demo and we'll walk through your specific setup. Come and see us at IBC2026, Stand 7.D12 to learn more!

08/09/2026

𝗜𝗕𝗖2026 𝗶𝘀 𝗮𝗹𝗺𝗼𝘀𝘁 𝗵𝗲𝗿𝗲 𝗮𝗻𝗱 𝘄𝗲'𝗿𝗲 𝘀𝘂𝗽𝗲𝗿 𝗲𝘅𝗰𝗶𝘁𝗲𝗱!! 🍓

If you're heading to Amsterdam, come see us at Stand 7.D12.
We're showing new features we're genuinely excited about:

🔍 AI visual search with shot detection. Find the exact frame in seconds.
🖥️ Single pane of glass for multisite management. One view, every Strawberry instance.
☁️ Strawberry Skies Starter Bundle. Fully hosted, no servers, live in hours.

𝗕𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗼𝗱𝗮𝘆 and see how you can reclaim 20 hours per user, per week! 📆 https://projective.io/meet-projective-at-ibc-2026/

And when you’re ready for a drink, join us for our Happy Hours:

🍹 Projective & PixitMedia Happy Hour — Saturday 12 Sep, 16:00, booth 7.D22. Register: https://www.eventbrite.com/e/happy-hour-ibc-tickets-1995688834025?aff=projective

🍹 Projective & LucidLink Happy Hour — Sunday 13 Sep, 17:00, booth 7.C18. Register: https://luma.com/ibc-sept13-2026?utm_source=general&utm_medium=partner&utm_campaign=ibc-2026&utm_content=projective-hh

08/09/2026

If the recent Avid Media Composer announcement got you thinking 🤔, our CEO's latest blog is worth a read.

In today's high-pressure post-production environment, the ability to choose your own tools matters more than ever. Derek Barrilleaux reflects on how technology independence can benefit your creative work.

Read the full blog: https://projective.io/post-production-independence-avid-alternatives/

03/09/2026

Strawberry recently picked up Best Production Asset Management Platform 2026 from Acquisition International Magazine. 🏆

Their Global Excellence Awards programme recognises standout businesses and professionals from across the globe who set the standard in their field.

Sure, it's no Emmy (yet!), but we'll happily take it.

Being acknowledged for building something that brings order to post-production chaos, and keeps creative teams focused on what matters is always a win. 🍓

Thanks to the team at Acquisition International Magazine for the recognition ➡️ https://www.acquisition-international.com/winners/projective/