11/09/2020
Businesses are looking at how to operate and open markets remotely in their internationalisation, reinvention efforts.
"Covid-19 has certainly been a big setback in terms of the internationalisation process, but it also depends on how deep you already are in the internationalisation journey," says Ng Siew Quan, Pricewaterhouse Coopers (PwC) Asia Pacific leader, entrepreneurial and private business.
But what is interesting is how Covid-19 has forced people to start looking at how they can operate and even open markets remotely.
"E-commerce is borderless. And if they can leverage that, with the Singapore branding, they have an edge."
Wilson Chew, who leads the strategy team in PwC's entrepreneurial and private clients practice, adds: "Internationalisation is no longer just about boots on the ground, it is also about boots online and capturing eyeballs online."
BOOTS on the Web is just as important as, if not more important than, having a presence on the ground, say consultants, as border closures and widespread movement control orders brought about by the Covid-19 pandemic has brought about a rethink of operational expectations and norms. Read more at The...