AD.CUT

We are very happy to share a unique experience from our IMC 444 Digital Marketing course!

This year, our students had the opportunity to immerse themselves in a project centred around the Eratosthenes Centre of Excellence (ECoE), following a training course by Blackbook Agency

After gaining valuable industry insights during the seminar, our students put their digital marketing skills into action by developing and presenting a project for the ERATOSTHENES Centre of Excellence (ECoE). Their work was evaluated by Eleftheria Voskaridou, Founder of Blackbook Agency, offering students hands-on experience and professional feedback in a real evaluation setting.

It was truly rewarding to witness our students engage with such a prominent centre of research and innovation, while exploring creative and impactful ways to communicate its mission and achievements.

A heartfelt thank you to Mrs. Voskaridou and the Blackbook Agency team for their continued support and for helping us bridge the gap between academia and the evolving world of marketing.

The Marketing Job Fair was successfully held on November 27, 2025, providing our students with invaluable networking opportunities and insights into the current job market.

This event was organized through the collaboration between Dr. Maria Voutsa, Internship Coordinator of the Department of Communication & Marketing, and Andria Papisi, Careers CUT / Γραφείο Σταδιοδρομίας Τεχνολογικού Πανεπιστημίου Κύπρου Career Officer at the Cyprus University of Technology / Τεχνολογικό Πανεπιστήμιο Κύπρου.

A heartfelt thank you to the companies that participated and shared their expertise and career prospects with our students: Olinio Wavemaker Hospitality, and Piperaris.

We are committed to connecting our students with top industry professionals, preparing them for their future careers.

As part of the Internship course, led by Dr. Maria Voutsa, we had the pleasure of hosting Yana Korzhenevskaya, Head of HR at Space307 !

The special presentation, held on Thursday, November 27th, 2025, focused on interview preparation, offering valuable insights and practical tips for our students pursuing internship positions.

We would like to express our sincere appreciation to TechIsland for its valuable support and contribution to this session.

Thank you, Yana, for sharing your expertise and experience with our students, helping them prepare for their first professional opportunities!

Internship Course Series, 27/11/2025 - EECSE Building - Lecture Hall/Ground Floor

Once again on 30 October 2025, students from our Department of Communication & Marketing had the opportunity to attend Marketing Next 2025 at Carob Mill, Limassol, an event supported by the Cyprus Marketing Association.

The event included exclusive knowledge into marketing effectiveness, future trends, and best practices, with confirmed master classes led by luminaries from Google, Microsoft, LinkedIn, and other major players, as well as deep dives into brand-building in the age of creative fragmentation, content leadership in video and transmedia, next-generation AI agents in marketing, and performance-growth beyond search and social media.

Our students obtained essential knowledge, meet top industry professionals, and take part in engaging networking events meant to foster a lively, forward-thinking marketing community.

We were glad to welcome Ms. Anna Koukia, General Manager of Health Marketing Agency Zonepage.gr (ZonePage ), to our Digital Marketing course. She shared with us the value of the digital customer journey map and the creation of personas, as well as the importance of creating personas, and the strategic use of AI tools as a thinking partner in modern communication and marketing.

The lecture was held on the initiative of Dr. Maria Voutsas and Dr. Nikandros Ioannidis, Special Teaching Staff of the Department of Communication & Marketing.

This collaboration came about thanks to the hosting of one of our students as part of an Erasmus internship in Greece, which we are particularly pleased about, as it highlights the power of bridges of cooperation between teaching, organizations/businesses, and research.

ZonePage

Bridging the gap between theory and practice, we had the pleasure of hosting Blackbook Agency for an inspiring lecture on 'Branding: Tools, Tech & Creative Thinking', an interesting journey into the creative process and strategy of successful brands.

We thank Blackbook Agency , Sophia T Efstathiou and Eleftheria Voskaridou for their helpful insights and ongoing support of our students' marketing education and development.

🎉 Welcome to AD.CUT

Where Creativity Meets Success!

We're thrilled to have you join our community of passionate advertising enthusiasts at the Cyprus University of Technology. Led by the Coordinator, Dr. Maria Voutsa, AD.CUT is your gateway to a world of advertising excellence.

Stay tuned and FOLLOW us for thrilling updates, exclusive events, and opportunities to explore the realm of advertising.

Let's write the future of advertising together!

Meet the AD.CUT team, coordinated by Dr. Maria Voutsa, a group of passionate academics and professionals from the Department of Communication & Marketing, Cyprus University of Technology.

Together, we bring research, creativity and innovation to the world of advertising and communication. Stay tuned to get to know each member and their work!

We’re here to inspire!

🎯 Discover AD.CUT's Aims!

At AD.CUT, we're on a mission to ignite your passion for advertising and foster your success. Here are our key aims:

1. Competitive Excellence: We strive for gold in advertising competitions, pushing creativity to new heights.
2. Research & Insights: We're dedicated to uncovering the latest industry trends and conducting academic research in the advertising field, all with practical marketing implications.
3. Practical Application: Gain real-world experience through internships, hands-on workshops, and collaborative ad campaigns.
4. Lifelong Learning: Keep up with the ever-changing ad world through seminars, expert guest speakers, and industry immersion programs.

Join us on this exciting journey of growth, creativity, and innovation!🌟

What an amazing time at the Photography Workshop by CUTing Edge!📸

🙏 A big thank you to Christos Zavos, Adonis Philippides and CUTing Edge team who shared their passion and insights for photography.

The Persuasive Technology 2025 international conference was a great success, bringing together interdisciplinary researchers from the fields of Information Technology, Social Sciences, and Design.

The aim of the conference was to promote knowledge about the design and evaluation of technologies that seek to influence attitudes and behaviors through persuasion and social influence. Dr. Evangelos Karapanos participated in organizing the conference as chair, while Dr. Ioli Nikolaidou, Dr. Christos Themistocleous, and Dr. Maria Voutsa served on the scientific committee.

Our department was represented by two scientific papers: 1. When Nudges Backfire: A Distinction Between Spillovers and Misfires (Themistocleous, C. & Karapanos, E.) 2. Laughing at Bias: An Exploratory Study on Generation Z’s Persuasion and Skepticism Toward AI- vs. Human-Generated Sexist Humorous Ads (Voutsa, M., Kerkidou, D., & Hatzithomas, L.).

Special mention should be made of our final-year undergraduate student, Dimitra Kerkidou, for her commendable presentation of part of her thesis in an international scientific environment, which included participation by academics from around the world.

20th International Conference on Persuasive Technology 2025 (PERSUASIVE 2025) https://2025.persuasivetech.org/