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Mental Rotation VS Perspective Taking: Are they different manifestation of the same underlying core mental process?

Mental Rotation (i.e. the ability to mentally rotate representations of 2D and 3D objects) and egocentric Perspective Taking (i.e. the ability to adopt an imagined spatial perspective) represent the two most well-known and used types of spatial transformation. Yet, these two spatial transformations are conceptually, visually, and mathematically equivalent.

In our paper we utilize a machine learning approach to extract neural activity from electroencephalography (EEG) measures and identify neural differences between mental rotation and perspective taking tasks.

www.researchgate.net

Single-trial linear correlation analysis: application to characterization of stimulus modality effects A key objective in systems and cognitive neuroscience is to establish associations between behavioral measures and concurrent neuronal activity. Single-trial analysis has been proposed as a novel method for characterizing such correlates by first extracting neural components that maximally discrimin...

Your Brain on the Movies: A Computational Approach for Predicting Box-office Performance from Viewer’s Brain Responses to Movie Trailers The ability to anticipate the population-wide response of a target audience to a new movie or TV series, prior to its release, is critical to the film industry. Equally important is the ability to understand the underlying factors that drive or characterize viewer’s decision to watch a movie. Trad...

RI Seminar: Yann LeCun : The Next Frontier in AI: Unsupervised Learning Yann LeCun Director of AI Research at Facebook, Professor of Computer Science, New York University November 18, 2016 Abstract The rapid progress of AI in the...

Brain Markers For Numeric, Verbal and Spatial Reasoning Abilities Discovered Researchers reveal how brain structure and chemistry give rise to specific aspects of fluid intelligence.

NEUROSCIENCE-BASED INSIGHTS FOR THE MOVIES The new platform from Neurogaze enables film producers and media programming teams to anticipate the commercial-success potential of their Movie, TV series or Advertisement, based on the cognitive responses of a small group of viewers

From the eyes and the heart: The newest publication from research team in collaboration with the Center for Applied Neuroscience proposes the dispersion metric which is shown to predict audience preferences on narrative-based video advertisements. http://www.rkileaders.com

http://journal.frontiersin.org/article/10.3389/fpsyg.2015.00579/full

From the eyes and the heart: a novel eye-gaze metric that predicts video preferences of a large a... Eye-tracking has been extensively used to quantify audience preferences in the context of marketing and advertising research, primarily in methodologies involving static images or stimuli (i.e. adv...

Announcing the Launch of our New Website

We are pleased to announce the launch of our brand new website! The new site is available at www.rkileaders.com. Our goal with this new website is to provide our visitors an easier way to learn about RKI Leaders services and solutions and also to highlight our new innovative research services that equip researchers in neuroscience with the tools, support, training, and equipment to implement their research. The website will be populated with our full range of services within the next couple of months. Hope you enjoy the new look and you will find our new services and solutions exciting and useful.

http://mc-neurointelligence.com/

M.C. Neurointelligence Eye-certified branding campaign using advanced eye-tracking technology.

Optimize your website or video ad by using eye tracking technology!