I-Demo Improving DEstination Management Offer through game-based strategies

I-Demo Improving DEstination Management Offer through game-based strategies i-DEMO is a KA2 project co-funded by the Erasmus+ Programme involving 8 partners from 7 European countries.

It aims to support EU tourism professionals in acquiring and developing key competences in game-based tourism and innovation.

🗺️ What if the destination itself became the game board?A historic street could hide a clue.A local legend could become ...
02/09/2026

🗺️ What if the destination itself became the game board?

A historic street could hide a clue.
A local legend could become a challenge.
A forgotten building could unlock the next step of a journey.

Game-based tourism invites visitors to do more than simply follow an itinerary. It encourages them to explore, interact and discover. And sometimes, all it takes is a different perspective to turn a familiar place into a new adventure.

Follow us to discover innovative ways to promote tourism destinations through gamification!🎮

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27/08/2026

🌅 Che ricordi porterai con te di questa estate?

👀 Se sei già in cerca di prossime destinazioni di viaggio dai un'occhiata alla mappa che abbiamo costruito per il progetto I-Demo Improving DEstination Management Offer through game-based strategies

📲 https://www.i-demo.eu

25/08/2026

Se ami il turismo sostenibile sai che entrare in sintonia con il territorio e con chi lo abita fa la differenza per il tuo viaggio.

🤩 🧩 Grazie al progetto europeo i-DEMO stiamo lavorando per creare esperienze di turismo coinvolgenti e partecipative.

🛺 Un approccio strategico analizzato in questi mesi di ricerca e lavoro comunitario.

Per saperne di piu' continua a seguirci!

I-Demo Improving DEstination Management Offer through game-based strategies

🕹Gamification is not about turning tourism into something superficial or simply playful. It’s about making people curiou...
20/08/2026

🕹Gamification is not about turning tourism into something superficial or simply playful. It’s about making people curious.

Points, badges, challenges and rewards are only the visible part of gamification.
The real power lies somewhere else: in creating a reason to look closer, explore further and become part of the experience. This is where game-based tourism can make a difference.🎮

It transforms visitors from passive observers into active participants — using curiosity, discovery and storytelling to create more meaningful connections with a destination.

At i-DEMO, we are exploring how these approaches can help destinations create tourism experiences that are not only more engaging, but also more memorable.

Because sometimes, the best way to make people discover a place…
is to give them a reason to be curious about it.

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❔What if discovering a destination was not just about seeing a place, but about playing, exploring and taking part in it...
12/08/2026

❔What if discovering a destination was not just about seeing a place, but about playing, exploring and taking part in it?

From treasure hunts and interactive maps to digital adventures and location-based games, gamification is opening new ways to experience cultural heritage🕹

🗺️ The i-DEMO Virtual Map brings together 50+ examples of game-based tourism experiences from different destinations, showing how games can encourage visitors to discover hidden places, learn through storytelling, solve challenges, and experience local heritage in a more active way: Discover. Play. Explore.🔎📖 🧩 🌍

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🎮 Exploring Gamification through the i-DEMO ProjectAs part of the i-DEMO project, the Pafos Region Board of Tourism held...
05/08/2026

🎮 Exploring Gamification through the i-DEMO Project

As part of the i-DEMO project, the Pafos Region Board of Tourism held a productive discussion with local stakeholders on the use of gamification in tourism.

The meeting focused on how interactive challenges, digital games and engaging storytelling can enhance the visitor experience, showcase local heritage and encourage visitors to explore the Pafos Region in new and creative ways.

Stay tuned to find out about the next activities!

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🗺️ How can a region inspire visitors to explore its heritage in a more engaging and memorable way? 🎬The second edition o...
29/07/2026

🗺️ How can a region inspire visitors to explore its heritage in a more engaging and memorable way? 🎬

The second edition of "On the Trail of the Constellations" in the Kujawsko-Pomorskie Voivodeship provides an excellent example of how gamification can turn sightseeing into an interactive cinematic journey across the region.

Through a dedicated map, participants visit selected locations that have become settings for films and TV productions, collecting stamps, discovering local stories, and taking part in a creative challenge.

By combining exploration with game elements, the initiative encourages visitors to actively engage with cultural heritage and experience the destination through emotions, curiosity, and storytelling.

📍 Learn more: https://kujawsko-pomorskie.travel/artykuly/konkurs-pieczatkowy/

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🕹️✨ Something new is brewing at I-DEMO...Ideas 💡, creativity 🎨, local identity 🌍 — all coming together soon in an exciti...
22/07/2026

🕹️✨ Something new is brewing at I-DEMO...
Ideas 💡, creativity 🎨, local identity 🌍 — all coming together soon in an exciting new step for the project.
All partners involved in the project are proud to be part of this journey 🤝, working together to bring game-based tourism closer to real destinations 🎮
We can't reveal everything just yet... 👀
But trust us — it will be worth the wait! ⏳✨

Timesis La Rotta dei Fenici - Itinerario Culturale del Consiglio d'Europa TuoMuseo ACIF Pafos Region Breda University of Applied Sciences - Tourism DAISSy Research Group of Hellenic Open University Kujawsko-Pomorskie

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30/06/2026

🇪🇺 Per il progetto Erasmus+ I-DEMO (Improving DEstination Management Offer through game-based strategies), abbiamo sviluppato una mappa virtuale che funziona come un archivio dinamico e interattivo.

🗺️ La mappa presenta oltre 50 best practice e casi studio innovativi di turismo culturale gamificato provenienti da tutta Europa.

👀Abbiamo raccolto le iniziative di viaggio più creative e inclusive, ideate a partire dalle dinamiche del game design per valorizzare il patrimonio culturale local e coinvolgere nuove generazioni di visitatori.

🧩 La mappa interattiva è solo una delle azioni che compongono il progetto europeo I-demo a favore di chi lavora nel turismo.

👉🏽 Per saperne di più segui il link nelle story!

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