Rebranding Serbia - Contemporary Trends in Event and Creative Industry

as rearranged as biennial event. So far the scientific meeting comprised the following topics: contemporary tendencies in tourism, sustainable tourism development, cultural tourism, economical aspects of tourism and leisure, marketing and management, hotel management, specific forms of tourism, animation in tourism, hospitality and gastronomy. On the other hand, the mission of Rebranding Serbia conference in general is to point out the importance of systemic development of Serbia’s positive image via various lectures by eminent experts on national/state branding, as well as examples in the fields of science, art, sports and entrepreneurship of our most successful individuals and institutions. Rebranding Serbia’s vision is to change the status of the branding of Serbia – from a passive, spectator phase and a “victim” into an active contributor and a creator of its own, positive image by bettering itself accompanied by long-term, systematic, institutionalized work. The main goal of this year’s Rebranding Serbia 3 conference as well as in the previous period is to raise the awareness of opinion of the public, the media and decision-makers on the importance of Serbia’s national (re)branding and the benefits on the event and tourism industry. Linking the two approaches and creative teams this year for the first time we are offering completely new product in the region. In the synergy of Exit Foundation and the Faculty of Sciences, University of Novi Sad we are organizing the conference titled “re:)branding Serbia – Contemporary Trends in Event and Creative Industry” that arose from the fact that globally recognized national brand such is Exit Festival has a large share on the current and future development of the event and tourism industry in the Serbia and Balkan region. Certainly, progressive development of these two branches of the economy could give more opportunity for the development of new creative concepts and entrepreneurship. This kind of concept and way of thinking could bring more progressive economic, social, cultural, political and other development of the whole region and promote more balanced regional development and the quality of life. Beside this topic, we warmly welcome contributors from diverse fields of management, business, tourism, hospitality, event management and creative industries to present their research in very broad thematic sessions. We honestly invite you to submit papers and share your ideas which would certainly broaden the image of tourism, hospitality and multidisciplinary studies worldwide! Benefits of Attending:
The opportunity to present your research and opinion within a unique forum and collaborate with experts from wider region and around the world. Conference abstracts are peer-reviewed by members of the International Scientific Board. Abstracts will be published in Abstract Book and distributed to all participants and relevant organizations worldwide. Abstractss will be published in electronic format, and made available to the international scientific community through the official conference website. Conference participants will be invited to submit an extended version of their paper to the International Scientific Journal Turizam. For more info go to Publication Opportunities
Conference fee includes free ticket to Exit Festival!