ARK Regional Branding Symposium is non-annual, large scale, branding event, offering exclusive knowledge and experience from world’s finest speakers and experts in Belgrade. Name ARK came from frustration of the founder in looking for a job and being called overqualified and problematic. It came as a rebellion, desire to set the world straight with one project that will gather overachieving millennials that believe you don't have to leave Serbia to succeed and bring the world to Serbia instead of leaving permanently to be a part of it. From a different angle, ARK Branding Symposium 2018 is INDEPENDENT ticket sales funded, statement event, dedicated providing different perspective on overwhelming Big Data hype and highlighting Small Data, insight and intuition in branding, marketing and business building from real case studies conducted in the name of world's leading brands. That why the slogan was: "Life after Big Data". With capacities of 500, it gathered over 422 people on the 12th of May 2018 in Theater Madlenianum in Belgrade, featuring as its only speaker Martin Lindstrom. Each delegate received a gift, book Small Data that was not available in Serbia for purchase and was latter awarded with the title as one of Best Market Research books of all time. Martin Lindstrom is awarded with title of world's top branding expert and is multiple Times bestselling author. The last time Martin was in Belgrade he spoke at an event funded by the country, being high profile speaker. The assumption was that only country could afford such endeavor. We were glad that all our ticket buyers proved them wrong, restored faith in private sector and empowered young individuals who had doubted their own power by example.
