ARK #01
Date: 12/05/2018
Location: Opera & Theatre Madlenianu Flood would be the Big Data, but the promised land would be something that comes next.
ARK Regional Branding Symposium is non-annual, large scale, branding event, offering exclusive knowledge and experience from world’s finest speakers and experts in Belgrade. Name ARK came from frustration of the founder in looking for a job and being called overqualified and problematic. It came as a rebellion, desire to set the world straight with one project that will gather overachieving millen
03/06/2020
According to the brand archetypes, ARK Symposium had always a mission to leave a legacy, making the brand oscillate between 3 brand archetype categories: The Hero, The Outlaw, and The Magician. The Disney inspired purple color, however, tells a story of magic winning out in the end. :)
Source: https://iconicfox.com.au/brand-archetypes/
07/11/2019
Congratulatins Martin Lindstrom for being the pioneer in anouncing Small Data rule 3 years ago. Our symposium took place 19 months ago with slogan “Life after Big Data”. We are so glad that time is now! 👊🏻✨💜
The business world’s almost blind obsession with Big Data is finally questioned.
I’m proud to announce Harvard Business Review just-released cover story: “Beyond Big Data why Small Data integration is the key to CXM success”. Nearly 3 years after the release of my book; Small Data – it is amazing to see how it has secured the impact on the business world – more than I ever had hoped would happen. Visit http://bit.ly/34AC3ox to read the article.
27/10/2018
Juče, 26/10/2018 godine, naša brend ambasadorka , Ivana Ilijin, je na predmetu “Integrisane marketinške komunikacije” u okviru mastera na Ekonomski fakultet u Beogradu prezentovala ARK Symposium kao primer dobre prakse iz event management-a. 💜
Kako bi kompletirala doživljaj, Ivana je svoj primerak knjige “Small Data” upotrebila da dočara kolegama čulo dodira konferencije ali i porazgovarala sa nama kako bi precizno prenela proces organizacije i izazove koji su uspešno savladani. 🙂
Studenti su velikim brojem pitanja pokazali veliko interesovanje za detalje o dogadaju, kao i kupovinu knjige. 🙂
Draga Ivana, hvala ti puno na svom iskustvu koje i dalje prenosiš, i više od 6 meseci posle događaja naročito na ovako lep i iskren način, drugim mladim ljudima koje čekaju blistave karijere u budućnosti. Ne bismo mogli biti ponosniji! 🙂
12/08/2018
Iskreno, stručno i profesionalno i to posle 3 meseca! 😊
Martin Lindstrom - "detektiv" u svetu marketinga - Ana Brzakovic Martin Lindstrom jedan je od svetski poznatih marketing stručnjaka, tačnije specijalista za građenje brendova. Autor je nekih od najprodavanijih knjiga iz ove oblasti (Kupologija, Brand sense itd). Magazin TIME ga je stavio na listu 100 najuticajnijih ljudi na svetu.
23/07/2018
"In the first segment of the lecture Martin was literally walking on air.
What happened? He wanted to reach everyone in the audience so he passed between rows in the auditorium while setting his feet and walking on aisles in different rows rather than moving through the rows with feet on the ground.
His speech is tailor-made and he knows the insider information about branding and data-driven marketing."
Thank you Milena for sharing your amazing experience with the world. Even after 2 and a half months, is still a 🔥 topic!
Every Brand that Wants to Succeed with Big Data should Look into Small Traces People Leave behind ’’Innovation is all about getting bored.’’ The former me would laugh to this quote. After all, I have been pursuing innovation as part of my professional...
Take a look at Martin Lindstrom's amazing stage enterance and find out about more about why do we knock on wood. Does it work? :)
boarding. :-)
Bura aplauza je pozdravila fenomenalnu Aleksandra Djokovic već posle prvog refrena pesme "London Blues" (kompozitor: Dušan Duda Bezuha). Kao osveženje pre poslednjeg predavanja, Aleksandrina pesma je dočarala moć čula sluha u kreiranju jedng iskustva. :)
13/06/2018
Thank you Jovana Miljanovic!
25/05/2018
Hvala Alma Quattro :-)
Martin Lindstrom u Beogradu Martin Lindstrom u Beogradu U punoj sali Opera & Theatre Madlenianuma u Beogradu 12. maja, održana je konferencija na kojoj je čuveni Danac, Martin Lindstrom pokazao zašto se smatra marketing stručnjakom decenije. Dolazak Martina Lindstroma je organizovalo udruženje “Brend Stručnjaka” (BEA...
20/05/2018
IN THIS PART YOU DID:
• Get a clear overview of what where all conventional the learnings from Small Data thinking seems to have will mean
for your way of building brands in the future.
• Learn how to take the dramatic changes in consumer behaviour into account as you develop a step-by-step guide on
how to build your brand from a holistic point of view.
• Learn what to do as a small business owne • Learn what to do as a small business owner, a B2C or B2B player, or as a conglomerate, as you struggle to understand
how to lay out the best roadmap for communication in a world flown out of the window.
• Be invited to share your personal brand challenges with Martin on stage in order to secure his views on what you and
your brand should do in order to optimize your presence.
• Tap into Lindstrom’s deep insight on our human mind, sensory desires, social needs, and aspirations as he shares his
completely new model and methodology, helping you develop and maintain a strong brand presence in the 21st
Century.