13/01/2025
*50M
is an experimental concept store in the highly-sought-after Eccleston Yards, Belgravia specialising in contemporary fashion.
Created by the London-based art collective , the innovative store is dedicated to supporting and showcasing emerging talented designers, offering affordable rail rental and co-working spaces inside the space.
They conceived of to change the balance of power between shops and designers and create a store where people don’t simply consume stuff but can meet designers, hang out with friends, cooperate and collaborate.
In addition to the retail space, the store offers a hot-desking area, an events space and café.
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