22/09/2026
🇨🇳🇪🇺🌎 Building Bridges | China & Latin America
More than 200 guests gathered at the CEIBS Shanghai Campus for the latest Global Executive MBA (GEMBA) Building Bridges Forum, bringing together business leaders, academics and practitioners to explore the evolving relationship between China and Latin America.
The afternoon focused on the opportunities and challenges shaping business across the two regions, from market access and policy environments to localisation, sustainable growth and the experiences of companies operating across borders.
Highlights included:
✅Opening remarks by Prof. Leon Laulusa, CEIBS Vice President & Dean
✅Keynote: Belt and Road in Practice: Weaving China & Latin America Together by Pierre E. Cohade
✅Panel I: Decoding the Bilateral Market: Policies, Business Environment & Market Access, moderated by Prof. Bala Ramasamy
✅Panel II: Latin American Enterprises Operating in China: Opportunities & Challenges, moderated by Prof. Byron Lee
✅Panel III: Chinese Enterprises Going to Latin America: Localisation & Sustainable Growth, moderated by Prof. Weiru Chen
The day concluded with an evening of cultural exchange, featuring Latin music, dance, food and networking — bringing a lively close to a day of dialogue and connection.
👏A warm thank you to all speakers, panellists, faculty, partners, performers and guests who made the event possible.