04/04/2026
📢 New Issue Released | Signs & Media
We are pleased to announce the publication of the latest issue of Signs & Media.
✨ This issue highlights the Semiotics of AI, bringing together reflections on artificial intelligence, meaning-making, and contemporary media culture. It also features a special section on Semiotics of the Image, alongside contributions in communication studies, narratology, and theoretical inquiry.
🔗 The full electronic version is now available online.
Please click the link below to access and read the issue. https://www.founderfx.cn/elecPublish/content?id=41727&shareSour=1
📑 Contents
Semiotics of AI
• Peirce’s Metaphor and AI: A Case Study — Tony Jappy
• The “Fourth Motivation” and the Poetic Nature of AI Text Generation: A Discussion with Professor Zhao Yiheng — Cui Jiucheng
• “Art without Counterfeits” in the Digital-Intelligent Reproduction Era: A Marxist Semiotic Aesthetic Interpretation — Chen Wenbin
• Media as Signs: Rethinking the Media-Sign Relationship through Media Affordances — Zhang Cheng
Semiotics of Communication
• Cultural Genes: Paradigms, Connotations and Contemporary Value — Zeng Qingxiang, Liu Suyi
• From Presence to Screens: On the Dual Dimensions of Improvisational Performative Narration — Hu Yiwei
• The Dramatic Stylistic Tendencies of the Role-playing Games — Zhang Bi
Semiotics of the Image
• The Semiotic Approach in Mieke Bal’s Study of Image Narrative — Yang Chenxue
• Data Image Historiography: Approaches, Methods and Theoretical Construction — Han Xue
• Construction, Transformation, and Consumption of the Hero Signs in Peking Opera Water Margin Repertoire during the Late Qing and Republican Periods — Li Dongdong, Zeng Yuwei
General Narratology
• Literature as “Narrative-Emotional Technology”: Angus Fletcher’s Story Science — Wang Changcai
• Dual Criteria for Character Judgement in the “Thing-Oriented Turn” Narrative Studies — Sun Shaowen
• Reliable Narration in Online Novels — Liang Huiqi
Theory and Application
• The French “Nouvelle Sémiologie” — Huai Yu
• Beginning of Border-crossing and Dilemma of Disciplinary Establishment: The Academic History of Translation Semiotics — Wang Honglin
• 2025 Annual Report of Chinese Semiotic Studies — Wang Wei, Wang Liuqingyue, Chen Meijun, Chen Xiao
Book Reviews
• Is a Study on the Signifying Forms of Artificial Intelligence Possible?
— A Review of Zhao Yiheng’s Cultural Semiotics in the Age of Artificial Intelligence — Guo Lili
• Understanding Culture through Images
— A Review of Hu Yirong’s Semiotics of the Image: A Study of the Form of Meaning in Media Spectacles — Wang Yilin
• Inquiry, Truth, and Consensus: A Systematic Reconstruction of Peirce’s Theory of Meaning
— A Review of Zhao Xingzhi’s translation of Liszka’s A General Introduction to the Semeiotic of Charles Sanders Peirce — Jiang Fangyuan, Tang Xiaolin
We warmly welcome your reading, feedback, and sharing.
