Business in China at BIMBA

Business program in Pecking University

The Business in China program(BIC) is designed for foreign business student and executives with the aim to provide critical insights and valuable first-hand experiences about China.Particularly,the program will explore the underlying values of Chinese culture and history,and how they affect business decision-making,strategice thinking and management style of Chinese corporations.The program also inspire the foriegn business on how to meet the challenges of the emerging Chinese maket.